China News Service, Shandong Rongcheng, February 18 (Wang Jiaoni and Zhang Bin) "The car you are seeing now is one of our roof-top RVs. It has a compact space and is suitable for couples to travel or alone, and the deck seats are foldable..." 18 On the same day, in the exhibition hall of an RV manufacturing company in Rongcheng, Shandong Province, sales staff carried goods live through the Douyin platform.
"We promote products through multiple online channels such as websites and self-media platforms." Yang Xifu, general manager of Shandong Xingyu RV Manufacturing Co., Ltd., said that just after the Spring Festival holiday, they quickly resumed production and sales and have conducted multiple online live broadcasts.
On February 18, at a RV manufacturing company in Rongcheng, Shandong Province, workers were rushing to make export orders. Photo by Li Xinjun
Shandong Rongcheng is China's largest RV production base and RV export base. It currently has 10 RV manufacturers above designated size and more than 50 parts and components supporting companies. The products cover self-propelled, trailer-mounted, camp-type, tent-type and other types. . While vigorously developing online live broadcasts to bring goods, local RV companies also rent "overseas warehouses" offline to expand the international market.
On the same day, in the production workshop of Rongcheng Compass New Energy Vehicle Co., Ltd., another RV company, workers stepped up to assemble new RVs and rush to make export orders. Some of the RVs will be shipped by sea to the "overseas warehouse" established by the company in South Korea after passing Rongcheng Customs supervision and inspection.
It is reported that "overseas warehouses" are warehousing and logistics nodes set up by cross-border e-commerce export sellers in areas close to buyers abroad. They have functions such as overseas cargo storage, circulation processing, local distribution and after-sales services.
"For a 'big guy' like an RV, there are unexpected advantages in exporting through cross-border e-commerce channels." Lin Haiyang, Chief of the Express Supervision Section of the Rongcheng Customs Office in Shidao Port, said that under the traditional model, RV exports need to go through the process of receiving orders, Processes such as material preparation, production, and export can easily take several months. As a new business format, cross-border e-commerce "overseas warehouses" prepare goods for export in advance based on historical orders and consumption trends, putting the time-consuming production and logistics links forward to achieve "what you see is what you get" for large consumer goods.
On February 18, at a RV manufacturing company in Rongcheng, Shandong Province, workers were rushing to make export orders. Photo by Li Xinjun
In recent years, China's automobile exports have been booming. As the "top seller" of China's RV exports, Rongcheng's RV exports will reach 1.68 billion yuan in 2023, a year-on-year increase of 16.3%. It is mainly sold to Australia, New Zealand, the United States, South Korea, Japan and other countries and regions. (over)