(New Year Goes to the Grassroots) In-depth integration of business, culture and tourism stimulates new vitality and Zhejiang’s New Year consumption is warm

　　China News Service, Hangzhou, February 18 (Xi Jinyan, Yang Yang) According to the Zhejiang Provincial Department of Commerce on the 18th, during the Spring Festival, the cumulative consumption of UnionPay commerce in Zhejiang Province reached 89.810 billion yuan, a year-on-year increase of 6.11%. With the deep integration of business, culture and tourism, the business district's economic performance is eye-catching, and national fashion products incorporating "Chinese dragon" elements have become the new favorites of consumption.

　　The weather is fine during the Spring Festival, and the long holiday "heats up" the New Year market in the Year of the Dragon. During the Spring Festival, Zhejiang's consumer market got off to a good start, with catering, accommodation, and entertainment growing by 73.45%, 65.84%, and 23.13% respectively year-on-year. With the support of the online and offline New Year's Festival, 10 e-commerce platforms in Zhejiang achieved a cumulative transaction volume of 89.728 million yuan, an increase of 7.8% compared with the same period in 2023.

New Year Festival scene. Photo courtesy of Zhejiang Provincial Department of Commerce

　　Tourism and leisure have become the first choice for families to celebrate the holidays this year. Special attractions in Zhejiang Province are full of tourists and are very popular. The huge flow of people in scenic spots such as West Lake in Hangzhou and Kuaiji Mountain in Shaoxing has driven a surge in consumption in surrounding business districts. The consumption amount in Qianjiang New Town and Wulin business district increased by 149.2% and 100.9% respectively year-on-year. Jiaxing Tongxiang's floating New Year's Eve dinner and Wuzhen Long Street Banquet attracted tourists from all over the world. The number of people in the scenic spot continued to rise, and passenger traffic increased by 101% year-on-year.

　　Traditional folk activities are full of new year flavor, and handicrafts, local delicacies, etc. add joy to festive consumption. Popular business districts and communities in Fenghua, Ningbo jointly carried out the "Feng" dragon dance to celebrate the New Year through villages and villages. Several dragon dance teams sent New Year blessings to the citizens. Major scenic spots and amusement parks in Wenzhou have launched activities such as the Happy Magical Circus and the Year of the Dragon Garden and Temple Fair to activate the vitality of the Spring Festival consumer market. More than 30 intangible cultural heritage activities such as high-pole boat skills, three jumps, Yue opera, Taiwan opera, and paper-cutting in Tongxiang, Jiaxing, take turns to create a strong traditional New Year flavor. The Haining Shadow Puppet Art Troupe created the modern theme "Jin Yong's Story", which attracted a large number of young people to stop and watch, helping to expand the audience of intangible cultural heritage art.

　　Movie watching during the Spring Festival is a reserved item for family fun. Movies such as "Hot" and "Flying Life 2" are popular. Lighthouse data shows that during the Spring Festival, Zhejiang's box office revenue totaled 475 million yuan.

　　The zodiac economy has fueled gold and silver jewelry consumption. Queues at gold stores have appeared in many places in Zhejiang. Gold and silver jewelry consumption increased by 23% year-on-year. According to gold consumption data from Intime Department Store, gold jewelry sales (number of pieces) have surged month-on-month in the past half month.

　　"In addition to those who buy large gold jewelry, braided bracelets are also very popular." Chen Jia, manager of the Chao Acer counter in Wulin Yintai, said that during the Spring Festival, the counter specially arranged two shopping guides to knit ropes for those who need to knit ropes. Customers DIY on site.

　　According to observations, young people have gradually become the main consumers of gold. More and more young people choose to buy the "first pot of gold" on the eve of the Spring Festival. In addition to choosing their favorite jewelry, they also buy gold jewelry for their families. As a New Year gift, I hope this gift can maintain and increase its value. (over)