China News Service, Beijing, February 17th: Title: Spring Festival Travel Report: Long-distance travel and outbound travel are highly popular, with 70% of tourists traveling for more than 4 days
Sino-Singapore Finance reporter Ruan Yulin
During the Spring Festival of 2024, the popularity of the domestic and foreign tourism markets reached a new high. Mafengwo’s big data shows that during the Spring Festival holiday, long-distance travel-related orders accounted for more than 65%, more than 70% of tourists stayed for more than 4 days, and 37.7% of tourists stayed for more than 6 days. Young people go on reunion trips. Returning to their hometowns for reunions and then traveling with their families at different times has become a new trend during this year’s Spring Festival. February 12th and 13th (the third and fourth days of the Lunar New Year) usher in a small peak of travel.
Beijing, which is full of the flavor of the New Year, has topped the list of popular cities during the Spring Festival holiday. In addition to traditional popular scenic spots such as the Forbidden City, the Summer Palace, and Universal Studios, several major New Year temple fairs such as Longtan Park Temple Fair, Ditan Temple Fair, and Badachu Temple Fair are "unprecedented" this year. Detonate folk experience tour. Also popular is Beijing's "First Wenyu Thousand Lantern Festival". With the blessing of thousands of Zigong intangible cultural heritage lanterns, Wenyu River Park is packed with visitors every day, and its popularity has increased by 150%.
The wonderful interpretation of traditional culture at the "National Style" sub-venue of the Spring Festival Gala made the already popular Xi'an a hot search, with the popularity rising by 400%. The Tang Dynasty Sleepless City, City Wall Lantern Festival, and Tang Furong Garden are the places where tourists can experience the national style culture in Xi'an. First choice. The Greater Bay Area, with its comprehensive range of food, beautiful scenery, customs and culture, is also an ideal Spring Festival travel destination for tourists. Guangzhou ranks second among the most popular cities in China during the Spring Festival, and the number of tourists from Hong Kong and Macau has also doubled. Through the questions in the Mafengwo guide group, we can find that tourists’ demands for travel guides in the Greater Bay Area have changed from accommodation, transportation, and attractions in the past to such things as “recommendations for good hot springs around Guangzhou,” “non-influencer snack bars in Macau,” and “Hong Kong "Performance time during the Spring Festival" and other more personal and detailed issues.
"Family and parent-child groups" are still the main group of Spring Festival travelers, accounting for 45%. Different from previous years, this year's Spring Festival young people choose "I want it all" between "reunion" and "travel". After returning home to reunite with relatives and friends, the whole family can take a peripheral or long-distance self-driving trip, or a cost-effective outbound trip during off-peak periods, which are all popular choices for family travel during this Spring Festival.
Checking in to historical and cultural sites such as museums, grottoes, and temples is another highlight of this year’s Spring Festival travel after temple fairs, lantern festivals, and folk activities. Museums have almost become must-visit attractions for tourists. The Palace Museum, Sanxingdui Museum, National Museum of China, and Nanjing Museum occupy four of the top ten popular cultural attractions during the Spring Festival in Mafengwo.
The domestic tourism market is "overflowing with enthusiasm", and the foreign tourism market is also "in full swing", with the popularity exceeding the National Day holiday last year. Big data from Mafengwo shows that “New Malaysia and Thailand” that have joined the visa-free ranks are among the top five popular countries. (over)