CCTV news: With the continuous enrichment of consumer supplies, the way Chinese people celebrate the New Year is also changing. Visiting bookstores, experiencing indoor sports, traveling to celebrate the New Year, etc. have gradually become new choices for many people during the New Year. This Spring Festival, the diversified New Year celebrations have left more and more people with unforgettable memories.
In Zhengzhou, Henan, some bookstores located in shopping malls have become a good place for many citizens to relax. Many people like to order a drink, hold a favorite book, and enjoy their leisure time here.
The staff of this bookstore told reporters that the number of customers entering the store during the Spring Festival increased by 70% compared with usual times. Among them, parents taking their children to read, middle school students and college students are the main sources of customer flow.
In indoor leisure sports halls in some shopping malls, a large number of sports enthusiasts experience archery, rock climbing and other sports here.
In a sports equipment store in a shopping mall, the reporter saw an endless stream of customers coming to buy ski equipment, mountain bikes and other sports equipment. The person in charge told reporters that sales of various sports equipment during the Spring Festival increased by more than 50% compared with usual times.
Reunion is not only at home, but also elsewhere. This Spring Festival, more than ten special trains take people across the country to experience a different flavor of the New Year.
On this double-decker train from Kunming to Lijiang, passengers from all over the world gathered together to celebrate the New Year on the train.
Compared with 2019, the number of people traveling during the Spring Festival in 2024 has increased by 45%, including ice and snow tours in the north, water banquets in Wuzhen, and rice cakes in Shangrao. According to statistics, more than one-third of tourists looking for New Year's flavors in characteristic towns come from First-tier cities. You can still celebrate the New Year at sea. Nearly 4,600 tourists boarded a domestically-made large cruise ship to go out to sea and see the world. The novelty added a bit of pride. It is also fashionable to celebrate the New Year with the national treasure panda. The number of bookings for B&Bs around the Chengdu Giant Panda Breeding Base has increased nearly 10 times compared with the same period last year.
During this Spring Festival, there were more than 3.3 million searches on social platforms for "new ways to celebrate the New Year", with visa-free outbound travel, vacation surfing, Chaoshan Ying singing and dancing and other intangible cultural heritage activities at the top of the list of hot searches.