China News Service, Beijing, February 13 (Reporter Lu Shaowei) The reporter learned from the Beijing Municipal Commerce Bureau today that in the three days before the Spring Festival holiday, the Beijing Municipal Commerce Bureau focused on monitoring department stores, supermarkets, professional stores, catering and e-commerce enterprises. Achieved sales of 2.28 billion yuan, an increase of 40% compared with the same period last year (lunar day, the same below) and an increase of 63.1% compared with 2019. The city's 60 key business districts had 10.315 million passengers, a year-on-year increase of 6.9%.
The national trend and national style lead the fashion, and the popularity of key business districts has surged. The "Chongwen Happy Market National New Year Festival" in Chongwenmen Business District has kicked off, with elements such as Spring Festival couplets, Chinese characters for "Fu", and red lanterns filling the strong New Year atmosphere. Parkview Green opens a trendy pop-up market, skateboard recycling art exhibition, and special dragon and lion dance activities to add color to holiday life. The panoramic view of Taikoo Li Sanlitun presents an immersive New Year garden party, with on-site installation of Lego New Year greeting walls and good fortune building to explore new trends in the Year of the Dragon. THE BOX Chaoyang "Dragon's Brilliance" integrates the historical charm of ancient buildings and the vitality of the trend, showing the charm of traditional Chinese culture. Oriental Xintiandi's "Dragon Oriental New Year Fashion and Culture Gathering" launched performances, intangible cultural heritage and other themed activities, setting off a holiday consumption boom. In the three days before the holiday, the passenger traffic of the CBD business district, Wangfujing business district, and Sanlitun business district that were monitored increased by 15.5%, 12.2%, and 7.4% respectively year-on-year.
A feast of gourmet food is held, and catering consumption is heating up. The "Beijing Hot Pot Food Culture Festival", Fengtai District's "Warm Winter Drinks Festival", and Changping District's "Yangfang Shabu-shabu Food Festival" continue to gain momentum, creating a prosperous Beijing-style year. The Beijing Catering Industry Association has collaborated with more than ten key business districts and hundreds of enterprises and stores in the city to carry out the "Lulu" New Year Food Carnival. The voting popularity of "Beijingers' Favorite New Year's Eve Dinner List in 2024" has increased. As of 12 noon on February 12 The number of votes for the New Year’s Eve dinner list exceeded 3.4 million; the New Year’s Food Consumption Map brings together New Year’s gift boxes and seasonal delicacies to polish the capital’s new business card for catering consumption. Xicheng District's "Taste of Beijing's New Year" themed event organizes key catering and time-honored enterprises to issue online consumption coupons to start a delicious journey on the tongue. Mentougou District’s “Gourmet Chinese New Year” event provides check-in maps and check-in activities to promote the cross-border integration of “food +”. Three days before the holiday, the sales of Quanjude, Donglaishun and Bianyifang, which were monitored closely, increased by 37.1%, 32.5% and 27.8% respectively year-on-year.
The integration of business, culture, tourism and sports has promoted the upgrading of service consumption. Beijing's micro-vacation destinations, cultural tourism experience bases, and cultural, business and tourism integration clusters have jointly launched more than 130 festival activities, and more than 260 hotels have launched nearly 400 unique New Year's flavor experiences to upgrade New Year consumption. Mentougou Tangu’s “New Year Prayer Season” launches art light exhibitions and dragon and lion dance activities to create a micro-holiday consumption landmark. Gubei Water Town’s Year of the Dragon themed tour carries out special activities such as the Riyue Island Temple Fair, parade performances, and fancy prayers to brighten winter life. The themed tours of "Reading Architecture" and "Industrial Heritage" meet the needs of research and study, and the special routes of "Floating Fragrance" and "Deep in the Hutong" invite you to check in and stop. The 25 rural tourism routes focus on the themes of staying in B&Bs, playing in ice and snow, and celebrating the New Year, and promote the suburbs of Beijing Special tourism resources to enjoy a wonderful holiday life. UnionPay Business data shows that the amount of service consumption in the first three days of the holiday increased by 15.7% year-on-year, of which cultural and entertainment consumption increased by 48.7% year-on-year; the service consumption of foreign tourists increased by 28% year-on-year, of which cultural and entertainment consumption increased by 68.4% year-on-year. (over)