Splendid Year of China｜Looking at the “hotness” through data, tourism markets in many places across the country are off to a good start

　　CCTV News: During the Spring Festival of the Year of the Dragon, due to multiple factors such as returning home and visiting relatives, family travel has become more popular, and the tourism market in many places across the country is off to a good start.

　　Starting from the second day of the Lunar New Year, the number of people traveling has increased significantly. In Suzhou, a series of Chinese New Year activities such as guessing lantern riddles, watching dragon dances, and visiting markets have filled the Xiangshan Scenic Area with visitors. The average number of daily visitors is nearly three times that of the same period last year. In the Humble Administrator's Garden, a traditional garden attraction, colorful lights are hung high and flowers of various colors are placed in traditional buildings. The number of visitors to the garden every day reaches 30,000.

　　According to statistics, two days before the Spring Festival holiday, the 634 A-level tourist attractions and 195 key rural tourism villages at or above the provincial level in Jiangsu Province received a total of 12.27 million tourists, and the total tourist consumption reached 5.2 billion yuan. In Jiangxi, the province’s 5A-level scenic spots and key 4A-level scenic spots received 984,000 tourists, an increase of 82% over the same period last year. Xi'an, which has just become a hot topic due to the Spring Festival Gala, has experienced a surge in tourism popularity. During the Spring Festival holiday, travel orders increased by 317% year-on-year, and ticket orders increased by 480% year-on-year. The passenger flow of 952 scenic spots included in big data monitoring in Hunan Province reached 1.5834 million. Eleven parks in Beijing, including the Temple of Heaven, Beihai and Jingshan, received a total of 547,600 tourists on the third day of the Lunar New Year alone, an increase of 127.13% year-on-year.

　　During the Spring Festival, encountering intangible cultural heritage and experiencing national trends have become a new trend. Scenic spots in various regions hold traditional New Year activities such as unique folk experiences, intangible cultural performances, temple fairs and lantern festivals that are combined with trendy culture to enhance the New Year atmosphere with new scenes and new ways of playing, driving the growth of comprehensive consumption in hotels, catering and other areas.

　　During this Spring Festival, northern ice and snow tourism in places such as Lanxi, Heilongjiang continues to be popular, and southern cold-escape tours in places such as Sanya, Hainan have also become the choice of many tourists.

　　Up to now, many scenic spots such as the Palace Museum, National Museum, Guangdong Provincial Museum, Suzhou Museum Main Building, Sanxingdui Museum, Hangzhou Lingyin Temple, etc. have sold out or have full reservations. Scenic spots are recommended to visit the wrong peaks and wrong areas. , some scenic spots have adopted traffic restriction measures.

Shenyang, Liaoning: Cultural tourism market gets off to a good start in the Year of the Dragon

　　At the beginning of the Year of the Dragon, the cultural tourism market in Shenyang, Liaoning is off to a good start. In the three days before the Spring Festival holiday, Shenyang's cumulative number of domestic tourists increased by 106.24% year-on-year, and domestic tourism revenue increased by 218.03% year-on-year. The number of visitors to popular attractions such as the Shenyang Palace Museum has increased sharply, and ice and snow sports have become popular.

　　During the Spring Festival, the dragon dance performance organized by the Shenyang Forbidden City attracted many tourists. In order to facilitate everyone's visit and sightseeing, the Shenyang Forbidden City will open in advance and close later according to the passenger flow during the festival. At the Baiqingzhai Ski Resort of Shenyang Institute of Physical Education, the various ski trails are crowded with people. Many southern tourists come here specifically to experience ice and snow sports.

　　In addition, various authentic cultural tourism projects with Northeastern characteristics have also become the first choice of many tourists.

Many scenic spots usher in peak passenger flow

　　During the Spring Festival holiday, Anhui Jiuhua Mountain Scenic Area, Shaanxi Emperor Qin Shi Huang’s Mausoleum Museum and other places experienced peak passenger flow.

　　Early in the morning on the 12th, Jiuhua Mountain welcomed a large number of self-driving tourists. On the S228 provincial highway entering the scenic spot, the traffic flow stretched for several kilometers. As of 12 noon that day, there were more than 14,400 self-driving vehicles.

　　In order to cope with the continued surge in traffic volume, Jiuhuashan has simultaneously opened five fixed parking lots and a temporary parking lot on Jiuhua Avenue. The traffic police department has implemented diversion control measures on the peripheral roads of the scenic area. Nearly a hundred volunteers provide tourists with warm services such as navigation consultation, ride guidance, and order maintenance. In the three days before the Spring Festival, Jiuhua Mountain received a total of 180,400 tourists.

　　In Shaanxi, in order to ensure tourists’ safe and orderly visit, the Qin Shi Huang Emperor’s Mausoleum Museum implements time-sharing reservations and staggered peak visits. Tourists who plan to visit can follow the museum’s official ticketing website, WeChat public account and other online reservations to purchase tickets. According to holiday reception needs, the museum’s ticket check-in time from February 12th (the third day of the Lunar New Year) to February 15th (the sixth day of the Lunar New Year) will be adjusted to 8 a.m. to 5 p.m.