Online and offline New Year goods festivals, domestic products and trendy brand outing activities, new ways of cultural tourism during the New Year... During the Spring Festival, various regions took multiple measures to accelerate the recovery of the consumer market and strive for a "good start" in the first quarter.
Recently, the Beijing-Shenzhen Seafood Market New Year Festival, the largest seafood distribution center in North China, opened, focusing on five sections: buying New Year's goods, New Year's delicacies, giving New Year's gifts, savoring the New Year's charm, and eating New Year's dinner; Liulang Town, Wanjun District, Wuhu City, Anhui Province At the New Year Goods Festival, there are a variety of local specialty agricultural products such as rice cakes, rice wine, beef and mutton, grain and oil, etc., which is dizzying.
It is understood that in order to continue to restore and expand consumption, the Ministry of Commerce has designated this year as the "Consumption Promotion Year." "With the continued efforts of pro-consumption policies, there is still a lot of room for recovery in the consumer market in 2024, especially new consumption and upgraded consumption with huge potential." Industry experts said.
At the recently held "Guochao Quanzhou" brand shoes and clothing New Year's Eve consumption season and the 2024 Southern Fujian New Year Festival, more than 20 domestic fashion brands from Quanzhou, Fujian, all appeared, covering multiple categories such as men's clothing and children's clothing. In addition to participating in full discount activities provided by the government with relevant subsidies, consumers also have the opportunity to enjoy superimposed discounts such as lottery draws and free orders.
In recent years, Quanzhou City has actively built a "national trend" exhibition center and continued to promote "national trend" consumption. At present, Quanzhou, which has about 1.5 million market entities, more than 6,000 regulated enterprises, and more than 5,000 foreign trade enterprises, continues to make efforts to promote the "1+5" special action of "Guochao Quanzhou" high-quality products going overseas.
Wang Wentao, Minister of Commerce, said at the recent press conference of the State Council Information Office that at present, our country’s structure is constantly being optimized, and the quality and gold content of development are constantly improving. Green, healthy, smart products, and domestic "trendy products" are highly favored and have become new consumption hot spots; cross-border e-commerce exports increased by 19.6%, becoming a new engine for foreign trade growth.
"The government has adopted a series of policy measures to stimulate consumption, such as issuing consumer coupons, reducing taxes and fees, etc., which have played a positive role in promoting consumption." Co-director and researcher of the Digital Economy and Financial Innovation Research Center of Zhejiang University International United Business School Pan Helin said that the development of new consumer formats such as e-commerce and the Internet will also further expand the market’s sales channels.
In order to stimulate the consumption potential of the "New Year's goods economy" and add support to the Spring Festival consumption season, various places have made online and offline efforts to enrich consumption scenarios through live broadcasts, AI New Year greetings and other methods, and leverage the Spring Festival consumption "market".
"Friends who are new to the live broadcast room, please pay attention, and pay close attention so as not to get lost..." The 2024 Shaanxi Provincial Supply and Marketing Cooperative System New Year Goods Festival and Baoji New Year Goods Consumption Festival were launched recently. 4 stalls online live broadcast rooms were specially built on site to conduct online sales on site. There are more than 1,000 products from more than 150 companies in 21 offline exhibition areas, providing citizens with one-stop New Year goods shopping services. Multi-scenario layouts and multi-business integration such as online special purchases and New Year goods exhibitions and sales activities on online platforms have ignited citizens' enthusiasm for consumption.
Recently, Shenzhen, Guangdong has launched the 2024 Online New Year Goods Festival. It has joined forces with more than 10 brands to create offline activities such as the "Shenzhen Brand Creative Market" and "Winter Concert". It has set up a special area for New Year's goods online and combined with offline simultaneous promotions to drive Shenzhen. Brand sales; integrate the city's characteristics to create an online AI New Year's Eve scene that is "fun, shopping and shopping", unlock the city lottery through the city's AI New Year's Eve, and work together to drive sales of Shenzhen's specialty products.
"Currently, the new retail concept has gradually become an important direction, and the deep integration of online and offline has brought about a comprehensive upgrade of the consumer experience." Hong Yong, an associate researcher at the Institute of E-Commerce of the Ministry of Commerce Research Institute, said that the development forms of e-commerce are becoming increasingly diversified, and we must continue to work hard in the future. Promote the high-quality development of e-commerce while actively expanding the international market to enhance the global brand influence and international competitiveness of Chinese e-commerce.
During the Spring Festival this year, various regions are vigorously developing characteristic cultural tourism and launching a variety of Spring Festival tourism products, adding new vitality to the cultural tourism market and injecting new momentum into cultural tourism consumption.
The Harbin Ice and Snow World is bustling with activity, injecting new momentum into the ice and snow industry; many places in Shandong create New Year lantern festivals with the theme of "Dragon" and use lanterns to ignite the "night economy"; Xi'an, Shaanxi Province continues to make efforts around the national trend of cultural tourism, opening a 52-day "Spring Festival Carnival"; 11 provinces including Anhui, Hainan, Sichuan, Guizhou and Yunnan jointly participated in the "Colorful Study Tour to China" study and tourism theme activity, launched a series of study and tourism projects, provided product and service discounts, ticket exemptions and other benefits to the people measures.
The latest data from Fliggy shows that the number of domestic travel bookings during the Spring Festival holiday surged year-on-year, and holiday travel search popularity has surpassed the same period in 2019. It is predicted that a number of "Erbin"-style destinations may be born during the Spring Festival holiday. Holiday travel bookings in non-provincial capital cities such as Quanzhou, Beihai, and Luoyang have all grown more than 20 times year-on-year.
The relevant person in charge of the Ministry of Culture and Tourism stated that during the 2024 National Spring Festival Culture and Tourism Consumption Month, various localities will be organized to combine the Spring Festival theme and winter characteristics to hold cultural and tourism consumption promotion activities with rich content and various forms, and launch consumption discounts, ticket sales, etc. Price discounts and other measures to benefit the people will create a happy and festive festival atmosphere, better meet the masses' cultural and tourism consumption needs during the Spring Festival, promote the continued expansion of cultural and tourism consumption, and stimulate the potential of cultural and tourism consumption during the Spring Festival. (Wang Shaoshao, People's Daily Online)