Marcos Iriarte Madrid
Madrid
Updated Saturday, February 10, 2024-02:15
Starbucks
is today a brand so well known throughout the world that almost no one remembers why it is called that. Surely, neither the American writer
Herman Melville
, when in 1851 he baptized the boatswain of the
Pequod
, the whaler in his well-known novel
Moby-Dick
, could imagine that, more than a century later, in 1971, he would inspire three entrepreneurs from Seattle [
Jerry Baldwin , Zev Siegl, and Gordon Bowker
] when choosing the name for their coffee business.
Also from literature, specifically from the pages of the book
Gulliver's Travels,
published for the first time in 1726, the germ of the
Yahoo!
brand emerged. Specifically, in
Jonathan Swift
's book ,
the Yahoos
were a people of wild and dirty creatures, similar to human beings, who had the most unpleasant and eschatological customs. And that's also what the Yahoo! co-founder's father called, apparently.
David Filo
to this one and his brother:
the Yahoo
. You don't need to know why.
We do not yet know if any of the companies created in Spain throughout 2023 will last as long as Starbucks or Yahoo!, nor if their brands will continue to be known centuries after being registered. But what seems clear is that many national entrepreneurs do not turn to the classics when choosing the best name for their new companies.
Peseta that I find goes inside SL
, for example, is a property management company that began its activity in Malaga in June;
I no longer love you Raúl,
a real estate company, has operated under that name in Valencia since April; and
Your Envy My Progress SL
is a company dedicated to the distribution of beverages that was born last May in Madrid. The sources of inspiration for these
branding
are unknown.
These are just three examples of the
108,091 new companies
that have been born in Spain in 2023, according to INE data; a busy year for new businesses, with 9.1% more births than the previous year and the highest since 2007, when more than 142,000 commercial companies were established.
The online business information service,
Infoempresa.com,
has been collecting for years the most curious names of the companies that are created in our country. «I continue to be surprised by the creativity of Spanish businessmen when choosing clever names for their companies. Of all the analyzes we do at Infoempresa.com, this is by far the most fun because beyond the detailed information on companies and their managers in Spain, it allows us to give visibility to a very characteristic feature of the business fabric of our country: the humor," says
Patricia Peiró Hergueta
, director of Infoempresa.com.
A tope de power SL
could well be the name of an isotonic drink, but in reality it is the company name that has been chosen for a new travel agency in Madrid; At the Guipuzcoan restaurant
Lamadrequetepario,
they have been telling their customers since September which mother they remember:
Hoy no me lío SL
has been distributing drinks since October in Barcelona, perhaps they serve
Entren that fits 100 SL
,
La copita Alegre
or
Ke más da
new bars in Madrid and Cáceres.
If you catch the AVE you can go to eat in Barcelona at
Arroz de mi vida SL
and then have a drink at night at
Where there is no wine there is no love
in Alicante. Right there you can buy some shoes at
Do it well with your money SL
, contract a renovation at
El potato que mola SL
, or catch a ferry to the Balearic Islands and look for a house at the
Heaven can wait SL real estate agency.
We do not know where the owners of the Valencian business
holding company
Lie to mi SL
have been inspired
, nor if they inspire much confidence either; But surely the tastings at the Valladolid winery
El Verdejo Lo Peta SL
are appetizing.
Founding a company is no joke, however. For the 108,091 companies created in 2023, more than
6,289 million euros
were subscribed
- according to the INE this Friday -, 21.2% more than in 2022. And it was done with an average capital of 58,191 euros, 11.1% further.
How long will these new businesses last? Time will tell, but in 2023 24,764 commercial companies were dissolved, 5.6% less than a year before. It doesn't come out of
Moby Dick
either , but Much Shit Productions SL, wishes you luck in Madrid starting this August.
This is the list of the 50 most original companies selected by Infoempresa.com:
7 times stronger than you SL (Recreativos) Madrid.
To my ball SL (Audiovisual production company) Madrid.
Full of power SL (Travel Agency) Madrid.
Now you go and kas kas SL (Real Estate) Málaga.
Love at first beer SL (drinks distribution) Madrid.
Love all over the face AIE (Audiovisual production) Madrid.
Angel Jobs Spain SL (Consulting) Valencia
Rice of my life SL (Restoration) Barcelona
Cínicas no filters SL (Advanced aesthetic clinic) Álava.
I buy your buga SL (Car sales) Madrid.
Where there is no wine there is no love SL (Restoration) Alicante.
Two friends and a dog self-service SL (Dry Cleaning) Madrid.
The fat man from Arganda (Lottery) Madrid.
El potato mola SL (Construction) Alicante.
The last one to turn off the light SL (Audiovisual production) Madrid.
The Verdejo that rocks SL (Winery) Valladolid.
Enter that they fit 100 SL (Restoration) Madrid.
Spain with itself SL (Translation and interpretation) Balearic Islands.
From Málaga with love SL (Industrial machinery distribution) Madrid.
Do it well with your money SL (Footwear Manufacturing) Alicante.
Heaven can wait SL (Real Estate) Balearic Islands.
Hello, how are you MKT SL (Design and printing) Barcelona.
Hotel Ampolla-Sol (Hotels) Tarragona.
I'm not getting into trouble today SL (Beverage Distribution) Barcelona.
Today you have my full attention SL (Beauty Salon) Barcelona.
K más da SL (Restoration) Cáceres.
La chula point zero SL (Beverage Distribution) Madrid.
La cochina SL (Hospitality) Cádiz.
The cheerful cup SL (Restoration) Madrid.
The thing has a crumb SL (Bakery and pastry shop) Almería.
Eternal indifference SL (Cosmetic distribution) Málaga.
The black sheep GP SL (Beverage distribution) Ciudad Real.
Psychology is pure theater SL (Theatre producer) Zaragoza.
Lamadrequeteparió SL (Hospitality) Guipúzcoa.
Lie to me SL (Business Holding) Valencia.
What you say SL (Marketing services) Madrid.
A lot of shit SL productions (Audiovisual production) Madrid.
SL (Restoration) León doesn't suit me nor does it come to me.
I can't live without Espai Gastronomic SL (Restauration) Gerona.
See you in the afterlife SL (Restoration) Ciudad Real.
Pa'guapa yo SL (Fashion Distribution) Badajoz.
Jo Los Pelines SL Hairdresser (Hairdressing and beauty salon) Valencia.
Peseta that I find goes inside SL (Property Administration) Málaga.
I want what I want SL (winery) Madrid.
Luck in life SL (Catering) Balearic Islands.
Everything happens for a reason SL productions (Performing Arts) Madrid.
You envy my progress SL (Beverage Distribution) Madrid.
I don't love you anymore Raúl SL (Real Estate) Valencia.
I love myself SL (Hairdressing and aesthetics) Burgos.
I am abundance SL (Restoration) Barcelona.