In 2023, my country's annual production and sales of new energy vehicles will reach 9.5 million units, ranking first in the world for nine consecutive years. Under such an existing market, on February 7, nine departments including the Ministry of Commerce issued the "Opinions on Supporting the Healthy Development of New Energy Vehicle Trade Cooperation" (hereinafter referred to as the "Opinions"), proposing 18 policies from six aspects Measures will further help new energy vehicles go overseas.
Relevant analysts believe that at present, the main mode of my country's automobile exports is still the export of complete vehicles. This mode has advantages and disadvantages, and there are difficulties and blockages that need to be solved. The introduction of the "Opinions" reflects the Chinese government's attitude towards the new The energy automobile industry attaches great importance to and strongly supports it. Through the joint release of nine departments including the Ministry of Commerce, it can be seen that there is a high degree of coordination and consistency at the policy level, which will provide all-round, multi-level support and guarantee for new energy vehicle trade cooperation, thereby opening up a multi-port sea channel.
Strengthen after-sales capabilities such as overseas maintenance
As the world's major producer and consumer market of new energy vehicles, new energy vehicles made in China are moving towards the international market while meeting domestic demand, and the scale of exports is increasing year by year.
In 2023, my country's annual production and sales of new energy vehicles will reach 9.5 million units, ranking first in the world for nine consecutive years. Data show that in 2023, the production and sales of new energy vehicles will be 9.587 million and 9.495 million vehicles respectively, a year-on-year increase of 35.8% and 37.9% respectively, and the market share will reach 31.6%, which is 5.9 percentage points higher than the same period last year. Among them, 1.203 million new energy vehicles were exported, a year-on-year increase of 77.6%.
As my country's new energy vehicles already have a large-scale market, on February 7, nine departments including the Ministry of Commerce issued the "Opinions", proposing 18 policy measures from six aspects. "On the whole, this "Opinion" reflects the Chinese government's great importance and strong support for the new energy vehicle industry. Through the joint release of nine departments including the Ministry of Commerce, it can be seen that there is a high degree of coordination and consistency at the policy level, which will Provide all-round, multi-level support and guarantee for new energy vehicle trade cooperation." Wang Peng, associate researcher at the Beijing Academy of Social Sciences, told a Beijing Business Daily reporter.
In terms of specific policies and measures, the first thing involved is to improve the ability and level of international operations. In this regard, the "Opinions" proposes five measures: encouraging overseas R&D cooperation, improving overseas compliance management capabilities, strengthening cooperation with relevant overseas enterprises according to local conditions, strengthening after-sales capacity building such as overseas maintenance, and actively cultivating international talents.
Wang Peng believes that the "Opinions" encourage companies to carry out overseas R&D cooperation, which will help improve the technical level and international competitiveness of my country's new energy vehicles. Cao Zhe, chief investment officer of Irvine, also pointed out to a Beijing Business Daily reporter that this will help my country's new energy vehicle companies acquire international advanced technology and improve their own technological innovation capabilities.
Bai Wenxi, vice chairman of the China Enterprise Capital Alliance, told a reporter from the Beijing Business Daily that the "Opinions" guide new energy vehicles to strengthen cooperation with relevant overseas companies according to local conditions, which will help Chinese automobile companies better integrate into the global automobile industry chain. Enhance the international competitiveness of my country's automobile industry. "Through cooperation with overseas companies, we can share resources, technology and markets and promote the upgrading and development of our country's automobile industry."
Optimize export-related procedures
To support the healthy development of new energy vehicle trade cooperation, in addition to improving international business capabilities and levels, the "Opinions" also proposed supporting measures in five major areas.
In terms of improving the international logistics system, two measures are proposed, including optimizing transportation management and strengthening transportation support and services. Wang Peng pointed out that this points to further improving the international logistics system of my country's new energy vehicles and creating more convenient conditions for product exports. It is worth noting that it is mentioned that the procedures related to the export of new energy vehicles and power batteries should be optimized, the processing time should be shortened, and the processing efficiency should be improved. Bai Wenxi also believes that this will hopefully reduce export costs and improve export efficiency.
At the same time, in terms of strengthening financial support, the "Opinions" propose four measures, including optimizing credit support methods, giving full play to the role of export credit insurance, improving corporate exchange rate risk hedging awareness and capabilities, and facilitating RMB cross-border settlement. Wang Peng said that optimizing credit support methods is aimed at solving the financing problems of new energy vehicle export companies, reducing their operating costs and improving their market competitiveness. In Cao Che's view, this will also reduce the export costs of enterprises and increase their enthusiasm for exporting.
In terms of optimizing trade promotion activities, the "Opinions" propose two measures, including actively supporting enterprises to carry out business activities and strengthening public platform support. Bai Wenxi mentioned that in this regard, the "Opinions" proposed to encourage qualified local and industry organizations to organize brand promotions in key overseas markets to support companies in building globally renowned brands. "This will help increase the visibility and influence of our country's automobile brands and enhance the brand's competitiveness in overseas markets. Through brand promotion, more overseas consumers can learn about our country's automobile products, thereby promoting the growth of our country's automobile exports. " Bai Wenxi said.
In addition, the "Opinions" also emphasized the importance of creating a good trade environment and proposed three measures: promoting the internationalization of standards and mutual recognition of conformity assessment, giving full play to the effectiveness of free trade agreements, and improving import and export management policies; in terms of enhancing risk prevention capabilities, , proposed two measures, including giving full play to the role of multilateral and bilateral mechanisms and actively and properly responding to foreign trade restrictive measures.
In Wang Peng's view, these two measures are intended to eliminate international trade barriers and improve the international recognition of my country's new energy vehicle products. At the same time, by enhancing risk prevention capabilities and actively and properly responding to foreign trade restrictions, the risk resistance of my country's new energy automobile industry in the international market will be further enhanced.
Complete vehicle export model faces challenges
In recent years, the low-carbon transformation of the world economy has boosted the development of the new energy vehicle industry and driven the continued growth of global new energy vehicle market demand. Bai Wenxi believes that in the face of such demand, my country's current new energy vehicle export model has advantages and disadvantages.
"At present, the main mode of my country's automobile exports is still the export of complete vehicles. The advantage of this model is that it can intuitively display the quality and performance of our country's automobile products and enhance the brand's recognition in overseas markets. At the same time, the export of complete vehicles It is also conducive to establishing a complete sales network and after-sales service system to provide overseas consumers with a better car buying and using experience." Bai Wenxi said, "However, the export model of complete vehicles also has some disadvantages. First of all, the export of complete vehicles They need to face higher transportation costs and customs taxes, which increases export costs. Secondly, due to differences in regulations, standards, cultural backgrounds, etc. in different countries and regions, vehicle exports need to adapt to different market demands and regulatory requirements, which has a negative impact on The international operation capabilities of automobile companies have put forward higher requirements."
Bai Wenxi pointed out that currently, the difficulties faced by my country's automobile exports mainly include the following aspects: First, the fierce competition in the international market requires continuous improvement of product quality, performance and brand influence; second, the regulations, standards, and regulations of different countries and regions. There are differences in cultural backgrounds, etc., and they need to adapt to different market demands and regulatory requirements; third, transportation costs are high, and the export logistics system needs to be optimized to reduce export costs.
Therefore, in Bai Wenxi's view, the "Opinions" were released at the right time. "In order to take advantage of the new policy of the "Opinions" to further accelerate exports, we can optimize the export link, reduce export costs, and improve export efficiency; secondly, actively participate in brand promotion activities in key overseas markets to enhance brand awareness and influence; finally, strengthen cooperation with Cooperation with overseas related enterprises to share resources, technology and markets will enhance the international competitiveness of my country's automobile industry. At the same time, it is also necessary to focus on improving product quality and performance and the ability to adapt to different market demands and regulatory requirements to cope with competition in the international market and Challenge." Bai Wenxi said.
Wang Peng believes that, generally speaking, the issuance of this "Opinion" will provide comprehensive, systematic and targeted policy support and guarantee for my country's new energy vehicle trade cooperation. "This will help promote the high-quality development of my country's new energy vehicle industry and further enhance its status and influence in the international market. At the same time, it will also inject new impetus and cooperation into the development and cooperation of the global new energy vehicle industry. Vitality." Wang Peng said.
Beijing Business Daily reporter Jin Chaoli and Ran Lili