Since the eighth day of the twelfth lunar month, the average daily express delivery volume across the country has exceeded 450 million pieces
Looking at consumption trends from New Year goods packages (Economic Focus)
core reading
As the Spring Festival approaches, the demand for New Year goods delivery is rising, and the national express delivery business is operating at a high level, reflecting the continued improvement in consumer demand. As the consumption structure continues to upgrade, the long-distance flow of New Year’s parcels across north and south is becoming the norm. Among them, the number of New Year goods deliveries in rural areas continues to increase, which means that the consumption potential of the rural market is constantly being released.
New Year’s goods are hot and express delivery is busy. Recently, the increase in consumer demand for New Year goods has driven the express delivery business volume to a small peak higher than the daily level. Data from the State Post Bureau shows that since the eighth day of the twelfth lunar month, the national express delivery business has been operating at a high level, with an average daily collection volume of more than 450 million pieces, an increase of more than 20% compared with the same period of the lunar calendar last year.
The express packages that shuttle back and forth convey the strong flavor and longing for the New Year, and also reflect the new vitality of New Year consumption. On this huge express logistics network, what is the flow status of the New Year products? What new year consumption trends can be discerned through small packages? As the Spring Festival approaches, the reporter visited relevant companies.
Total increase——
New Year's goods delivery volume increased significantly, reflecting the continued improvement in consumer demand
“It’s been so busy lately!” said Niu Anding, manager of the Yabao Road Business Department of SF Express’ Beijing Guomao Area. As the Spring Festival approaches, the number of parcels collected and delivered in a single day has continued to grow recently, reaching approximately 16,000 pieces, an increase of more than 4,000 pieces compared to usual times. .
Niu Anding said that most of the current increase in collection and delivery volume is New Year's goods and gifts. There are many specialty food stores within the network area he is responsible for. "Many people buy some and send them home before returning to their hometowns, which to a certain extent increases the number of New Year goods sent."
In Haining, Zhejiang, New Year express delivery is also popular. "Recently, we caught up with the 'New Year Festival' organized by local merchants. The overall increase in January increased by 20% to 30% month-on-month. At my outlet alone, 6,000 to 8,000 pieces are shipped every day." Haining Leather City Yunda outlet According to the person in charge, Liu Yong, the express delivery mainly includes leather jackets, down jackets and other special clothing. Compared with previous years, this year's "New Year's Goods Festival" has been extended, and the business volume of the outlets has increased.
The increase in parcels from the north to the south is a microcosm of the strong consumption of New Year goods. "The Spring Festival is approaching, and the large number of people moving is also accompanied by the rapid circulation of goods. According to monitoring data, consumer demand is strong before the holiday, and the delivery volume of specialty agricultural products, fresh food, gifts, daily necessities and other categories has increased significantly." State Post Bureau Postal Industry Xu Liangfeng, the person in charge of the safety center, said.
The volume of New Year goods shipments has increased significantly, reflecting the continued improvement in consumer demand. This is due not only to the continued recovery of market demand, but also to the continuous improvement of industry transport capacity.
The accelerated application of new technologies is constantly creating new consumption scenarios.
"People haven't arrived yet, but the New Year's goods have arrived first!" Recently, Ms. Zhang, who works in Haikou, Hainan, received information that the mangoes, lotus mist and other Hainan special New Year goods she sent through the drone delivery business have arrived at their destination in Xuwen County, Zhanjiang, Guangdong. .
On the eve of the Spring Festival, Fengyi Technology, a subsidiary of SF Express, has successively increased the number of drone flights in the Qiongzhou Strait to ease the pressure on cross-sea transportation of New Year goods, and can be delivered in as fast as 3 hours.
Drones flew over mountains and seas, and unmanned vehicles also joined the delivery team.
In Houshayu, Shunyi, Beijing, yellow automatic delivery vehicles are driving to nearby communities carrying New Year's packages. "These automatic delivery vehicles will continue to provide stable delivery services to nearby residents during the holidays." said Feng Haiyang, a staff member of Meituan's automatic vehicle delivery department.
Excellent structure——
The quality of New Year products has improved, and the trend of consumption upgrading remains unchanged.
"With the continuous upgrading of the consumption structure, the long-distance flow of New Year's parcels across the north and south is becoming the norm." Xu Liangfeng said that some high-quality agricultural and specialty products are being quickly sold to various places through express delivery networks, helping the volume of New Year's parcels to grow year by year.
The delivery volume of fresh products and time-sensitive items is increasing, the quality of New Year products has improved, and the trend of consumption upgrading remains unchanged.
In the early hours of the morning, the Dounan Flower Market in Kunming, Yunnan, Asia's largest fresh cut flower trading market, was still brightly lit. "Busy! Sometimes I don't even have time for lunch." Liu Dan, a florist, said that since January, the number of orders has continued to grow, and currently more than 5,000 flower orders are sent from here every day.
"Today, flower consumption has quickly entered daily life." Li Xianlin, head of Zhongtong Yunnan Management Center, said that in the past two months, more than 24 tons of New Year's Eve flowers have arrived from Kunming to Beijing, Shanghai and other cities every day, basically reaching the provincial capital. Delivered to the city within 24 hours.
"Urgent and special" products such as fresh cut flowers are gradually becoming the main force in New Year products. "By processing the daily inflow and outflow of packages in real time, we found that on the eve of this year's Spring Festival, the number of packages using foam boxes when users purchased New Year products increased significantly, which means that more consumers purchased fresh products." Cainiao Express Zhao Meng, manager of Shanghai's first-level distribution center, said, "Generally, we will give priority to such time-sensitive packages to ensure timely delivery by the terminal courier."
The express delivery industry is also deeply integrated with the tourism industry to stimulate new consumption momentum.
With the arrival of the ice and snow season, the boom in tourism in Northeast China has also driven the consumption of agricultural specialty products. With the continuous improvement of cold chain logistics, fat fish are no longer a delicacy that only locals can taste.
“We customized exclusive boxes for whole fish and added insulation cotton and ice packs to the boxes to ensure that the products are complete and fresh when consumers receive the goods.” The person in charge of JD Express said that on the eve of the Spring Festival, many tourists choose to catch and ship now. , effectively boosting local fresh food consumption. Since the start of fishing in Chagan Lake, JD Logistics has shipped more than 400 tons of fathead fish.
Plenty of potential——
Rural New Year goods delivery increased, and consumption potential continued to be released
"From 'express delivery to the countryside' to 'express delivery to villages', thanks to the continuous improvement of the rural logistics system in recent years, rural consumption potential has been effectively stimulated." Xu Liangfeng said that the increasing number of New Year goods deliveries in rural areas means that rural areas The market consumption potential is constantly being released.
"It used to take seven or eight days at the fastest. Since the self-operated express delivery station was set up at the end of last year, it can now be delivered on the next day." Lhaba, a young man from Nagqu Sini District, Tibet, said that this year it is more convenient for villagers to buy New Year's goods.
At JD Express's Naquseni branch, Shi Shuai, the head of the sales department, has loaded up his car and is ready to set off to deliver packages to the village. "The Spring Festival is coming soon, and the number of parcels delivered has obviously increased." Shi Shuai said that there are mostly elderly people in the village and their children have not yet returned, so New Year's goods often arrive first.
The postal route reaches rural areas and villages, and live broadcasts open up sales.
"Already taken, hurry up!" On the eve of the Spring Festival, SF Express's navel orange special show in the live broadcast room of SF Farmers has a strong sense of the new year. The three Gannan navel orange special sales have sold more than 300,000 kilograms of navel oranges.
"The 'express delivery + live broadcast' format is not only conducive to promoting the upward trend of agricultural products, but also better satisfying people's demand for distant delicacies." Guo Xiangbing, head of SF Express's special economic segment, said that by carrying out a special live broadcast of Spring Festival specialties, after Laba Festival, the company The volume of parcels received and delivered increased by 11% year-on-year. The main consignments were special New Year products from various places, among which the volume of consignments such as cooked meat, seafood, and beef and mutton increased significantly; clothing, home appliances, fresh fruits, meat, etc. were sent to rural areas. There has been a significant increase, with the number of pieces increasing by more than 20% month-on-month.
By mining and analyzing the situation of agricultural products in various regions on the express delivery network, the State Post Bureau drew a national agricultural product parcel map. Through this map, it conducts real-time analysis of agricultural product logistics data and trends in different regions, different periods, and different bases. .
Xu Liangfeng said that overall, there was strong demand for delivery in rural areas before the holidays, and the flow of agricultural specialty products was strong. In terms of types, fresh products account for the vast majority, and highly processed products are rapidly entering the express delivery network. More than 900 county-level delivery distribution centers and 278,000 village-level delivery service outlets will continue to provide strong support for the rapid circulation of more than 100 million express delivery items in rural areas every day.
Judging from the express delivery flow on the eve of the Spring Festival, express delivery services have gradually entered the daily lives of thousands of households. Especially with the rise of the holiday economy, people are becoming more and more accustomed to purchasing products and services through convenient express delivery services, and consumption potential is continuing to be stimulated. (People's Daily reporter Han Xin)