China News Service, February 8 (China News reporter Zhang Ni) Every morning at around 9 o'clock, the 4045 public welfare slow train from Qiqihar in Heilongjiang to Jiagedaqi in the Greater Khingan Mountains will stop at the train platform on time and wait for passengers to board.

　　However, on the eve of the Spring Festival, passengers who board this green leather car will be surprised - the carriage is not only decorated, but also many Qiqihar specialties such as sticky bean buns and corn noodles are put on the table, with a strong Northeastern flavor. The collection of charming trains has become a beautiful scenery during the Spring Festival.

  Passengers took photos with staff at the train assembly. Photo courtesy of Manzhouli Fleet of Qiqihar Passenger Transport Section

“Bring the locals’ specialties on the train”

　　Before the Spring Festival, when I walked into the carriage of train 4045, I was greeted by red lanterns and latte art. The atmosphere of the Spring Festival of the Year of the Dragon was immediately filled. The walking "train fair" was filled with authentic Northeastern New Year goods, which made me feel happy. People can’t help but sigh: You can also buy special New Year products during the Spring Festival!

　　The bold idea of ​​"moving the Northeast China market onto the train" came from the Manzhouli fleet of the Qiqihar passenger section.

　　Hu Yue, secretary of the Party branch of the Manzhouli Racing Team, told China News Business reporter that this is not the first time Qike has held a train rally. She and her team planned the first train rally last year. This year, after summarizing the experience of last year, , new adjustments have been made to the booth layout and product selection.

　　The most important purpose of this year’s train fair is to help revitalize rural enterprises. Since there is no experience to follow, questions such as what form, what kind of product to choose, what kind of publicity to do, how to combine it with the train collection, etc. arise one after another.

　　In order to solve these problems, Li Zhenlong, secretary of the Manzhouli Fleet Maintenance Branch, who has been working in the passenger transport section for 22 years, did a lot of errands. He used his off-duty time to visit surrounding enterprises and intangible heritage areas in Qiqihar City. He successively contacted the intangible cultural heritage Longchun Kiln, the local deer farm, and manufacturers of special products such as sticky bean buns and corn noodles, and invited them to participate in the exhibition and sales of the train fair. .

　　In addition, in order to give passengers a sense of New Year atmosphere, the fleet has also specially formed a carriage decoration team, a cultural and creative product design team, a live program activity team, a creative design team, an outreach logistics team, etc. This is how this unique "mobile gathering" came about, and many tourists from other places found it very novel.

  Various products on the train market. Photo courtesy of Manzhouli Fleet of Qiqihar Passenger Transport Section

Compared with cultural creation, the conductor personally participated in the design

　　Compared with last year's train collection, the second season of Qike's train collection this year has many new cultural and creative products, which have been welcomed by passengers.

　　What people don’t expect is that Qike conductor Meng Xiangbo is behind the design of these products.

　　Hu Yue said that in his spare time, Meng Xiangbo himself was very interested in creative design. When he learned that he wanted to design Qike cultural and creative products, he took the initiative to join the product design team and put in great enthusiasm. The bookmarks, refrigerator magnets, window grilles, couplets, chest stickers, badges, key chains, calendars, commemorative coins and other cultural and creative products full of Northeastern style and Qike characteristics seen in this year's train collection are all inseparable from his creativity. idea.

　　At the same time, there are also staff members in the fleet who actively act as photographers. Conductor Li Yang loves photography very much. This year he took the initiative to shoot and edit the pilot film for the second season of the train series, the female version of the train series' shout-out short, and the micro-film "Going Home".

　　"The trains under the control of Qike Manzhouli Fleet are all within-management trains. The employees are older and have many underlying diseases. They have not achieved much in cultural and artistic activities. It is very satisfying to be able to successfully hold such a large train gathering and leave a deep impression on passengers." It’s not easy, but it’s also very surprising.” Hu Yue told reporters.

  On February 5, a "New Year's Goods Market" was opened on train 5630 to facilitate people along the way to buy New Year's goods. Photo by China News Service reporter He Penglai

Going to the market during Spring Festival is a very new experience

　　The Spring Festival is known as "the largest population migration on earth". According to data disclosed by the China Railway Group, the country’s railways are expected to carry 480 million passengers during the Spring Festival this year.

　　Crowded crowds and long journeys. In the past, many people associated Spring Festival travel with the word "tiredness". However, the situation is changing in recent years, and the breakthroughs and attempts of train 4045 are just a microcosm. More and more eye-catching elements are appearing, which are rewriting the Spring Festival travel experience.

　　The reporter learned that during the Spring Festival this year, Nanchang Bureau Group Company opened 114 additional passenger trains in Sichuan-Chongqing, Yangtze River Delta, Pearl River Delta and other directions, and sold bonded goods imported by China-Europe trains on more than 40 high-speed trains. Passengers can Choose "foreign New Year's goods".

　　In Shandong, before the Spring Festival, the Shandong "Yellow River Festival" also landed on the Shandong Circle Line train. The National Railway Jinan Bureau put creative and down-to-earth New Year's greeting products on the trains and held colorful folk cultural activities on the moving trains, allowing Spring Festival passengers to catch up with the "big gathering" in the carriage.

　　In addition to viewing the intangible cultural heritage products, the train crew also taught passengers how to make "lucky bags" and the ancient "dragon brick rubbing" technique, allowing passengers to personally participate in the production process and experience the charm of traditional Chinese culture.

　　"Some are buying, some are watching, and some are playing." The changing Spring Festival travel season may be the truest reflection of a vibrant China. (over)