China News Service, February 7 (China News Business Reporter Wu Jiaju) On the eve of the Spring Festival in the Year of the Dragon, "Bing Dundun" transformed into "Long Dundun" and became the top trend again.

  Beijing Wangfujing Gongmei Building. Photo by Wu Jiaju of China News Finance

Long queues on release day, some styles sold out...

　　"In the first few days when it was first launched, there were queues in our store every day. Especially on the day of the launch, the queue reached the door. It is estimated that there were more than 100 people in line."

　　On December 7, 2023, the "Bingdundun" New Year Special Edition "Longdundun" series of products for the Year of the Dragon went on sale. The staff of Beijing Wangfujing Gongmei Building described to reporters the scene at the time of sale.

　　The attention of "Longdundun" has reached a higher level recently.

　　"Some styles are out of stock before the Spring Festival, and they will not be available until the end of February." A staff member of Gongmei Building said that on February 4 this year, the second anniversary of the opening of the Beijing Winter Olympics, many people suddenly paid attention to " "Longdundun", everyone came to buy "Longdundun".

　　The staff of the Beijing Gift Bird's Nest flagship store also said that "Longdundun" is very popular and many people come here because of its reputation.

　　According to the staff of Gongmei Building, Gongmei Building in Wangfujing, Beijing currently has more than 20 "Longdundun" related products, including blind boxes, plush toys, crystal balls, keychains, etc.

　　Among them, the "Long Dundun" blind box and the "Long Dundun" plush toy have been sold approximately 25,000 and 10,000 respectively since their release. The "Longdundun" blind box can open 5 types of Longdundun, one of which is a hidden style, priced at 99 yuan, and can be purchased individually or in a box (one box contains 4 "Longdundun"). The "Longdundun" plush toy is priced at 198 yuan.

　　At the same time, the red "Longdundun" keychain priced at 68 yuan has been sold out.

　　The staff in the store also said that everyone may want to buy red ones during the holidays, and the "Longdundun" crystal balls also sell well in red. In addition, "Dragon Dundun" sells better than "Rabbit Dundun".

  "Longdundun" blind box. Photo by Wu Jiaju of China News Finance

Who designed and produced "Longdundun"?

　　From "Ice Dundun" to "Rabbit Dundun" and then to "Dragon Dundun", the magic of "Dundun" has never diminished.

　　So where does this year's "Dundun" come from?

　　According to Dongguan+ reports, "Longdundun" is made in Dongguan. Starting from October 2023, a company in Dongguan received demand to design and produce "Longdundun" products. The person in charge of the company said that after nearly 2 months of design and 6 or 7 major revisions, the product design was finally completed, showing the cute form of "Dragon Dun Dun" that everyone sees now.

　　The person in charge of the company said that the difficulty of manufacturing "Longdundun" lies in the coloring and the fineness of the product. The coloring of "Longdundun" has nearly 90 processes, which is very complicated.

  "Longdundun" plush toy. Photo by Wu Jiaju of China News Finance

Will it be "hard to find a trick" again?

　　In 2022, "Bingdundun" was once sold out, so will the popular "Longdundun" still be "hard to find"?

　　Zhao Weidong, deputy director of the Propaganda Department of the Beijing Municipal Party Committee, recently publicly stated that the current overall sales trend of "Longdundun" is booming, and blind box products are already in short supply. Manufacturers are stepping up production to provide sufficient guarantee for market supply during the Spring Festival.

　　According to a report from Dongguan + on February 4, the relevant person in charge of the company that produces "Longdundun" also said, "Since December last year, we have been receiving new order demands and adding orders all the way. At present, other production lines We are already on holiday and are working hard to produce the product 'Longdundun'."

　　The person in charge said that it is expected that an additional 100,000 "Longdundun" products will be available before the year. "Based on the current order demand, it is expected that 1 million 'Longdundun' products will be produced overall to meet everyone's needs." (End)