The Spring Festival is approaching, and people’s preparations for New Year’s goods have entered the peak period. After the TV series "Flowers" became popular, many Shanghai's authentic delicacies and time-honored brands have attracted much attention. Some old Shanghai flavors, such as Dingfeng fermented bean curd and other foods, have begun to travel across the ocean and become a different delicacy on foreigners’ tables.
Miss Wang’s favorite pork ribs rice cake, uncle’s favorite Dingsheng cake, Mr. Bao’s favorite rice cake... After the TV series "Flowers" became popular, Shanghai Huanghe Road, Jinxian Road, etc. have become new "Internet celebrity roads" and time-honored brands along the street. Butterfly Cake, local restaurants, and Cantonese restaurants attract many citizens. Early in the morning, there was a long queue at a time-honored snack bar in Shanghai. Among the crowd, there are both new friends who want to try something new, as well as old diners looking for the taste of childhood.
At 200℃ oil temperature, put the battered ribs in the pan flat and take them out quickly after frying for 30 seconds. Fry for 20 seconds at a high temperature of 250°C until a piece of ribs is crispy on the outside and tender on the inside. When the customer needs it, the chef will put the spareribs and rice cakes into the marinade for a few minutes, then sprinkle some Worcestershire sauce, and a traditional Shanghai snack of spareribs and rice cakes is ready.
Yu Jie, the person in charge of a time-honored snack bar in Shanghai: Almost 10,000 servings are sold a day. The unit price of the pork rib rice cake is 15 yuan, so the sales volume is about 150,000 yuan a day, which is a saturated state for a single store.
The emergence of the TV series "Flowers" has also made the old Shanghai flavor popular. In the past few days, Shanghai’s Nanjing Road has become more festive. Many time-honored department stores have launched the Year of the Dragon New Year Festival. Nut gift boxes, special pastries, north-south goods, local cured meats, etc. are on the shelves one after another. Shanghai-style fried hairtail fish, roasted Various dishes and New Year products such as goose, Babao spicy sauce, grilled crucian carp with green onions, smoked fish, fried shrimps in oil, etc. attracted many consumers to rush to buy.
With the continued popularity of the TV series and the spread of social media, fermented bean curd, a must-have for Mr. Bao and a magical dish for rice, has also quickly become popular overseas. As the Spring Festival approaches, a time-honored fermented bean curd company in Shanghai is operating at full capacity, and its production lines are filled with export orders.
He Shengrong, director of the quality management department of a food company in Shanghai: Fermented bean curd is called "Oriental cheese". Generally, they (foreigners) eat it directly by spreading it on bread. The annual export volume is about 130 tons, mainly exported to Singapore, Malaysia, etc. Southeast Asian countries and North American countries.