China News Service, February 6 (China News reporter Song Yusheng) This winter, people's enthusiasm for participating in ice and snow sports is rising, and their enthusiasm for tourism is accelerating. As the Spring Festival approaches, what measures have the government taken to benefit the people? What characteristics does the consumer market present?

　　The State Council Information Office held a press conference on February 6. Multiple departments introduced the situation of ensuring market supply during the Spring Festival and promoting holiday consumption.

  The conference site.

Cultural and tourism consumption continues to be booming

——Over 600 million yuan in cultural and tourism consumption subsidies will be distributed during the Spring Festival in various places.

　　"Since New Year's Day in 2024, cultural and tourism consumption has continued to be booming."

　　Miao Muyang, director of the Industrial Development Department of the Ministry of Culture and Tourism, said that tourism in Harbin and other places has become popular, with distinctive cultural and tourism products, high-quality and efficient government services, a safe and comfortable consumption environment, and the warmth and enthusiasm of all citizens. It has become the city’s “golden signboard” and triggered a two-way travel and exchange of winters between the north and the south. It not only drives cultural and tourism exchanges and interactions between regions, but also encourages localities to solidly practice their internal skills and improve the quality of cultural tourism supply and service levels, effectively boosted market confidence.

　　Miao Muyang said that during the Spring Festival, various regions will issue more than 600 million yuan in cultural and tourism consumption subsidies to benefit the people, which can be used to watch performances, visit scenic spots, taste delicious food, stay in hotels, and stay in dormitories, etc., so that the people can get benefits and enterprises can really benefit.

  Data map: Tourists visit Harbin Ice and Snow World. Photo by China News Service reporter Tomita

Ice and snow economy explodes

——Officially launches 12 high-quality sports tourism routes for the 2024 Spring Festival holiday

　　Since this snow season, the ice and snow economy has become the focus of attention from all walks of life.

　　Wang Xiaopeng, head of the Sports Economics Department of the State Sports General Administration, said that this snow season is "similar" and "different" from previous years. "Together" refers to "concentric circles". The business formats surrounding ice and snow sports are becoming more and more abundant, and the ice and snow ecosystem is getting bigger and bigger. "Different" means that people's consumption concepts are changing, and more and more people are actively buying ice and snow equipment and making personalized combinations.

　　According to statistics, in the two months of November and December 2023 alone, 19 national-level ski resorts received a total of 9.43 million visitors, an average year-on-year increase of 316%, and sports and related revenue achieved 6.46 billion yuan, an average year-on-year increase of 543%.

　　Wang Xiaopeng said that the General Administration of Sports, together with the Ministry of Culture and Tourism, released 12 high-quality sports tourism routes for the 2024 Spring Festival holiday, from the snowy Altay of Xinjiang to the blue sea and blue sky of Wanning, Hainan, covering ice and snow, water, hiking, mountaineering, cycling and many other areas. outdoor sports.

  Data map: "Wandering Dragon" slides down the snow track. Photo by China News Service reporter Tomita

The Spring Festival consumer market presents new characteristics

——There are these changes in people’s consumption concepts

　　Xu Xingfeng, director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, said that with the changes in people's lifestyles and demands, the consumer market has shown many new characteristics, and these characteristics are more obvious as the Spring Festival approaches.

　　Among them, the greater pursuit of green health is reflected in the changes in people's consumption concepts. Nowadays, the sales of sugar-free pastries, health gift boxes, low-fat snacks and other commodities are growing rapidly, and green products and services such as energy-saving home appliances and low-carbon travel are also very popular; in more To highlight the diversity of personalities, catering companies have launched special services such as dine-in reservations, home delivery, and in-store pickup. People’s leisure vacations are becoming more and more diverse, such as skiing in the north, surfing in the south, and walking in the city.

　　In addition, consumption has further highlighted cultural characteristics. Domestic products, national trends, and products with national charm have become the "new favorites" of consumers during the Spring Festival in the Year of the Dragon. Trendy new products with "dragon" elements are very popular. Visiting markets, admiring lanterns, and watching performances are traditional The atmosphere of cultural consumption is also getting stronger; people are more interested in technological intelligence. Floor washers, dishwashers, and smart door locks have become the "three new things" in home life, and smart watches, wireless headphones, and smart glasses have become the "three new things" in wearable devices. set".

  Data map: People visit the New Year market. Photo by Ye Jing

The national consumer market operates smoothly and orderly before the holiday

——Sufficient supply, stable price, and strong sales

　　Vice Minister of Commerce Sheng Qiuping pointed out that this year, the Ministry of Commerce will take the "Consumption Promotion Year" as the main theme, continue to organize a series of consumption promotion activities, and introduce highly targeted policies and measures to stimulate potential consumption.

　　He said that on the one hand, we should stabilize and expand traditional consumption, deepen the transformation of automobile consumption from purchase management to usage management, promote the high-quality development of the automobile aftermarket, and boost bulk consumption such as new energy vehicles and home appliances; on the other hand, cultivate and strengthen new consumption , vigorously develop digital consumption, green consumption, healthy consumption, and actively cultivate new consumption growth points such as smart homes and domestic trendy products. At the same time, we will accelerate the construction of international consumption center cities and county business systems, continuously optimize the consumption environment, promote consumption from post-epidemic recovery to continued expansion, and make positive contributions to promoting economic recovery.

　　According to business big data monitoring, the national consumer market was operating smoothly and orderly before the holiday, with sufficient supply, stable prices, and strong sales. In late January, the Ministry of Commerce monitored retail companies’ sales growth by 19.9% ​​month-on-month. In January, the sales volume of key monitoring e-commerce platforms increased by 20% year-on-year. Major e-commerce platforms will continue to provide delivery services during the Spring Festival. (over)