100 Yuan Achieves "Seafood Freedom" Why is the "rustic" Yellow River Market so uniquely charming?

　Enjoy special delicacies for 2 yuan, and achieve “seafood freedom” with 100 yuan——

　　Why does the "rustic" Yellow River Collection have such unique charm?

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　　The unique annual collections have gone through the baptism of time, carrying many precious memories, and have become new tourist business cards in some places today.

　　In the bustling crowd, sit down and take a bite of freshly baked crispy dumplings, drink a steaming bowl of mutton soup, and admire the dazzling array of local specialties... As the Spring Festival approaches, large gatherings in various places attract travel enthusiasts. focus on. There are more and more young faces at the fair, and some of them are local tourists who come here specifically to catch the fair. They experience the charm of travel in the thick smoke of fireworks.

　See different vividness and freshness

　　"Eight in the morning" can't wake up young people, but catching up with the big market at 6:30 in the morning on weekends can. Recently, after taking the final exam, Li Mei from Shandong University of Finance and Economics took a bus with several classmates for more than an hour to the Xisha Market in Huaiyin District, Jinan City, Shandong Province, and went shopping.

　　"I read online about the guide to catching a large market and wanted to take a look. Several classmates were also from other provinces. They were also very interested in the local market, so they came together." Li Mei said that it was her first time to attend a large market. The market surprised and excited her and her classmates. Fortunately, they came with an empty stomach because they couldn’t eat the authentic snacks at the market.

　　On social platforms, various visit videos and guide articles have presented the charm of Daji in various places to more people, making going to Daji, an "exclusive activity for middle-aged and elderly people", a trend that young people are keen to catch up with. , and become part of many tourists’ trips. They experience the fun of local life with the lively hawking, affordable and delicious snacks, and local specialties.

　　Freshly spread pancakes, rich sweet foam, steaming cooked fried food... At the Yellow River Fair, you can eat a full meal for just a few yuan; 10 yuan can buy 3 kilograms of Laiyang pears or 4 kilograms of plump pear. big tomatoes. Mr. Zhang, who traveled to Jinan from Beijing, told reporters that he saw liveliness and freshness at the mall that was different from the big shopping malls in the city. "There are people flying in the sky, swimming in the water, as well as performers, and people selling chickens while shouting. It's very down-to-earth."

　　"Sometimes I don't go to the market just to buy things, I just like the excitement." After entering the twelfth lunar month, Ms. Liu, who lives near the Second Ring West Road in Huaiyin District, Jinan City, goes to a market almost every few days. "Some I actually don’t understand the stall owner’s dialect, but I feel very friendly and the strong New Year flavor hits my face.”

　Polish the “Hospitable Shandong” tourism business card

　　In Jinan, when it comes to the "ceiling" of the popularity of large markets, it must be the "Zhonggong Daji" with a history of 2,000 years; in Qingdao, you can't miss the Licun Daji with its rich variety of seafood and affordable prices; let's talk about preparing New Year's goods , Yantai people’s first choice is Fushan Fair... As the New Year approaches, New Year’s fairs across Shandong are lively and exciting.

　　Familiar local accents, unforgettable tastes, affordable prices, and a strong atmosphere of fireworks are all vividly reflected in this market. The 5-yuan bowl of noodles at the Linyi Market, the lamb soup stall sold by Zaozhuang Brother, the pork fried cakes sold by the 70-year-old man at the Rizhao Market... These delicacies with local flavor have aroused people's emotions starting from the taste buds. The desire to visit the market has also polished the tourism business card of "Hospitable Shandong".

　　Previously, a "charcoal brother" became popular in Linyi Feixian Daji. He was affectionately called "2 yuan stir-fried brother" by netizens. The real name of "2 Yuan Chao Cai Brother" is Qi Xingjun, and he has been cooking at Daji for 18 years. "Vegetarian dishes such as shredded potatoes, mung bean sprouts, and tofu skin cost 2 yuan for a smaller amount, 5 yuan for a larger amount, and add a few yuan for more. The price of vegetables is not fixed and depends on customer demand." Qi Xingjun said, even if customers If you ask for a 1 yuan dish, he will try his best to satisfy it.

　　At Qingdao Boli Daji, a 110-yuan seafood braised cake became popular. This dish not only includes crabs, octopus, scallops, pen tubes, prawns, and even two large abalones. The saying "Shandong Daji offers 'seafood freedom' for 100 yuan" spread like wildfire. "Foodie" netizens said: "Is this price real?" "Shandong's sincerity is touching" "I want to eat it now" "...

　"Cloud Market" brings new life to traditional markets

　　Almost every place has its own characteristic collections. These collections have gone through the baptism of time, carrying many precious memories, and have become new tourist business cards of some places today.

　　The popularity of the Yellow River Festival has also extended to the online live broadcast room. A series of promotional activities such as flash sales, profit sharing, and gifts have attracted netizens from all over the country to "gather in the cloud". "Online sales far exceeded expectations, helping our agricultural product sales reach a new level." Jin Zufeng, general manager of Xiajin County Fumin Millet Producing Farmers Professional Cooperative, said happily.

　　This year, various places in Shandong have combined with the offline traditional Yellow River Fair to launch online activities such as checking in, live streaming of origins, and experts bringing goods, and have joined forces with major e-commerce platforms to create the Yellow River Fair Online New Year Festival. The local government also closely integrates traditional markets such as the Yellow River Fair and temple fairs with online displays such as e-commerce live broadcasts to activate rural markets with the most New Year flavor and attract more young people to Shandong to attend the fairs, taste Shandong cuisine, and Buy hand-made products and watch performances.

　　"The Yellow River Fair is an outstanding project of Shandong Province to promote cultural 'two innovations', which combines the Yellow River culture with the cultural and shopping activities of the traditional fair today." Zhong Jun, a doctoral supervisor at the University of the Chinese Academy of Social Sciences, believes that Shandong The series of supporting activities launched have made the Yellow River a large collection of intangible cultural heritage and customs, which has effectively promoted the integration of excellent traditional culture into people's lives.

　　"The prosperity of Shandong Daji is essentially that it provides consumers with better products, richer connotations, and more convenient services." said Dong Yanling, professor and dean of the Regional Economic Research Institute of Shandong University of Finance and Economics, "Yunganji "More in line with the consumption experience of modern young people, the Yellow River Collection is an innovative combination of inheriting culture and developing the economy, and is also the best interpretation of the fireworks of the Yellow River culture in Shandong Province. (Worker Daily)