Baptiste Morin / Photo credit: RICCARDO MILANI / HANS LUCAS / HANS LUCAS VIA AFP 06:18 a.m., February 5, 2024

First Monday of the month, it's tradition, Europe 1 releases its inflation basket established with panelist Circana. This is our way of judging inflation concretely. In January, the price of the Europe 1 basket fell by a little more than one euro and this is mainly the effect of promotions.

Eggs, butter, milk, coffee, peas, minced steaks, but also rice and even honey... The prices of almost all of the 12 products in the Europe 1 basket are stable in January. If the bill drops by one euro and six cents, it is thanks to two promotional campaigns.

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The first anticipates the entry into force in March of the Descrozaille law which will limit discounts to 34% on non-food items. “In anticipation, in the home stretch, brands are running promotions with very high levels of free. This is what will explain the price drop on shampoo,” says Emily Mayer, research director at Circana .

A new price increase in February?

Added to this, the traditional white month. It is he who explains the reduction of 61 cents on the packet of national brand laundry detergent capsules. In February, the basket should start to rise again, recording the first effects of recent trade negotiations.