China News Service, Changchun, February 5 (Reporter Guo Jia) After the popularity of ice and snow tourism in Northeast China "exited the circle", various regions in Jilin Province rushed to launch a series of ice and snow projects and service measures before the Spring Festival, hoping to use a "ice and snow mobilization" to Seize the Spring Festival tourism market.
Information from the Jilin Provincial Culture and Tourism Department shows that based on traditional products, the local area has launched nearly a hundred new ice and snow tourism products, including Journey to the West Theme Park, a river cruise to enjoy the rime, Zhibei Village Urban Snow Village, etc., in addition to nearly a thousand other products "Celebrating the New Year with Joy" series of Spring Festival themed activities.
In November 2023, Changchun Dingshan Ski Resort attracted a large number of tourists to ski. (File photo) Photo by China News Service reporter Zhang Yao
Many projects that were not realized in the past have become a reality this snow season. Jilin City has the best rime in China, but in the past tourists could only enjoy it from the shore. Now, the local government has launched a rime-viewing project on the Songhua River by boat, allowing you to appreciate the beauty of the Hanjiang Snow Willow from another perspective.
According to the operator of the project, in order to adapt to winter navigation, they have modified the ship and added heating equipment and anti-slip mats, so that the cabin temperature can be maintained at around 20 degrees Celsius.
After the explosion in Harbin, new cultural tourism projects in various parts of the Northeast were very "obedient". The Journey to the West theme activities launched by Changchun Zoological and Botanical Park in summer are very popular. This winter, the park complied with the expectations of netizens and purchased the relevant copyrights for the 1986 version of the TV series "Journey to the West" and created such programs as The Birth of the Monkey King, Havoc in Heaven, Nantianmen, and Under the Wuzhi Mountain. 12 new scenes.
In order to seize the "Spring Festival" ice and snow tourism market, various places in Jilin Province continue to develop new tourism products. For example, Changbai Mountain has launched the "Mineral Water Rime Rafting". In the misty morning, tourists can not only enjoy the beautiful sunrise, but also visit the colorful market at the end of the rafting, and also quietly enjoy the slow winter time of making tea by the fire.
In recent years, China's niche tourist destinations have continued to gain popularity, and Jilin Province has also launched a number of niche tourist destinations. In Jilin Longwanqun National Forest Park in Huinan, divers cut through the ice and stepped into the ice water to experience the novelty of ice diving. The operator of the project said that they used to take members to go ice diving abroad. As niche tourism projects gain more and more attention, their development prospects in the Northeast are very broad.
According to Ctrip data, during this year’s Spring Festival, the volume of travel orders in Jilin Province increased by 560% year-on-year, and the main tourist destinations were Shanghai, Beijing, Hangzhou, Shenzhen, and Guangzhou. Among them, the number of travel orders in Changchun City increased by 613% year-on-year. Since the Spring Festival this year, Changchun Longjia International Airport has handled more than 60,000 passengers in a single day for the first time, which shows the popularity of local tourism.
While creating new tourism products, Jilin Province is also sincere to tourists. Jilin Province's action plan to tackle the trillion-dollar tourism industry proposes that the annual amount of ice and snow consumption vouchers issued shall not be less than 30 million yuan (RMB, the same below). This ice and snow season, Changchun City has issued 10 million yuan in consumer vouchers to support ice and snow tourism, and another 5 million yuan is expected to be distributed during the Spring Festival. (over)