The White Elephant Soup for New Year’s Eve dinner is delicious and the Noodle Soup is indispensable to celebrate the Chinese New Year without a sense of ritual.

　　The Spring Festival travel season has begun. As a foreigner who is preparing to return home, the memory of returning home cannot be separated from the saying on the train: "Beer, drink, mineral water, peanuts, sausages and eight-treasure porridge, and put your legs back." I can't forget the instant noodles for one person. The fragrance that fills the carriage. In the narrow corridor of the carriage, there is a wonderful connection between "instant noodles" and "going home".

　　Soup is the essence of the whole package of noodles. The secret of deliciousness is hidden in the rich soup. How to make a bowl of soup? 27-year-old Bai Xiang has the answer. If you want to make a delicious bowl of white elephant soup and old hen noodle soup, the key to success is to select authentic old hens that are more than one year old and slowly simmer the broth for 6 hours, supplemented by Ningxia wolfberries, nourishing red date slices, FD fresh green beans and Ingredients such as green leafy vegetables go through 6 processes, using three-stage extraction and low-temperature vacuum concentration processes to extract the fresh, fragrant and mellow characteristics in stages, and finally restore the fresh, rich, nutritious and delicious old hen soup flavor, which is also the white elephant. The star product of Tanghaoyu brand.

Every post-95s generation has their own “white elephant” memory

　　Every post-95s generation has a childhood memory of "White Elephant". Now, White Elephant has grown up with the children, and has been upgraded to an old domestic brand.

　　In 2003, Baixiang took the lead in launching the "1 Yuan Big Bone Noodles" and became the pioneer of the soup noodle category, completing the nutritional quality upgrade from boiling water instant noodles to bone soup instant noodles; the delicious Baixiang Soup launched in 2018 was the first to create "Old Mother" noodles. "Chicken Noodle Soup", sales exceeded 1 billion yuan a year. The soup is delicious and has become the leading brand of Baixiang.

　　Baixiang continues to make efforts with the support of consumers. According to data, from August 2022 to July 2023, the Baixiang brand ranks first in the total sales of various brands in the Chinese instant noodle market in China, among which the delicious Baixiang soup brand has made a significant contribution.

　　The increase in income has made consumers have higher requirements for health and nutrition. Only by innovating products that truly incorporate health concepts can companies impress consumers. For instant noodles, soup noodles represented by dashi noodles are a category that meets new consumer needs, and the concept of health extends from the outside to the inside, making them popular among young users.

From bone soup noodles to "good soup" dashi noodles

　　People often say: "It is better to eat meat than to drink soup." Chinese people have had the habit of drinking soup since ancient times. This old saying passed down from ancient times to the present reflects the status of "soup" in the hearts of the Chinese people. Being able to make a bowl of healthy noodles and a mouthful of delicious soup means mastering the traffic code of today's new media era.

　　The sauce packets of traditional instant noodles make consumers feel that the taste is too strong and too oily. The powder packets that exist in the image of seasonings and additives are in opposition to diners who require as few additives in food as possible. How can we change from this? Finding a balance between the two has become a headache for caterers.

　　Baixiang breaks the game and does not choose one of the two options. Since consumers feel dry, greasy and uncomfortable after drinking the traditional sauce packets and powder packets, they use soup stock packets instead of powder packets and sauce packets to return to the essence of making good stuffing packets. Make the soup base and serve it. Let the phenomenon of consumers "eating only noodles but not drinking soup" become a thing of the past.

　　Taking health factors into account, the new generation of Baixiang Soup "Zhenwei Soup House" series of products does not add preservatives and trans fatty acids in all raw materials and formula production processes. By following the chef's stewing technique, the bones and meat are slowly simmered at 100°C, and paired with nutritious ingredients such as cordyceps flowers and king oyster mushrooms to restore a bowl of authentic noodle soup made with real ingredients.

　　A good soup must be complemented by noodles. Whether it is the delicious white elephant soup, mountain mushroom old hen soup noodles or the delicious white elephant soup, white jade radish and beef noodles, the noodles are all made of thin noodles with a diameter of about 1.35-1.5mm, which can soak in the juice and add more flavor. The mutual success of soup and noodles makes every ingredient sublimate after careful cooking, giving consumers a delicious experience just like freshly cooked food.

Breaking the stereotype, old domestic products can also be on the New Year’s Eve dinner table

　　Going home for the Spring Festival is a year-long expectation for those who have left home, and it is also the Chinese people's "root-seeking" complex that has lasted for thousands of years.

　　With the start of the Spring Festival in 2024, on January 26, Baixiang Food launched the "White Elephant Chinese Noodles, Spring Festival Warmth Travel" campaign tailored for the Spring Festival. Baixiang Food has specially set up "Baixiang Warmth" in nearly 30 high-speed rail stations across the country. "Inn" provides free White Elephant Soup delicious old hen soup noodles, masks and other warm supplies to those who return home during the Spring Festival. It also launches a number of heart-warming services such as luggage care to add energy to the Spring Festival travel of those returning home.

　　From swaying trains to today’s social platforms, instant noodles have gone from being a quick snack to becoming more topical and life-like. Breaking the stereotype, good noodles with original soup and original flavor can also be served on the New Year’s Eve dinner table. On the occasion of the Chinese New Year, Baixiang and Douyin have jointly sponsored the Douyin New Year’s Eve party that will be broadcast on February 2. While people are watching the Spring Festival Gala, eating delicious noodles and celebrating the Chinese New Year, they are also paying more attention to the national brand Baixiang.

　　As a representative of China's national brands, Baixiang shoulders the responsibility of promoting Chinese food culture and traditional culture. It is Baixiang's original intention to allow consumers to not only drink comfortably but also eat with confidence. Carrying the banner of an old domestic brand, Baixiang will also achieve its dreams with the spirit of craftsmanship and create the future with hard work. (Source: China News Service WeChat official account)