China News Service, February 1 (China News reporter Zuo Yuqing) Dong Yuhui’s live broadcast team is on the hot search again, and this time it is still related to copywriting.
Recently, Yang Fan, a humanities and art blogger with millions of fans, released a video saying that Dong Dong, the host of "Walking with Hui", plagiarized his video copy, once again putting Dong Yuhui's live broadcast team on the hot search list.
The level of plagiarism reaches 90%? Eastern Selection Response
Recently, Yang Fan posted a video on social media saying that Dong Dong, the anchor of Dong Yuhui's live broadcast room "Walking with Hui", explained Michelangelo's content, structure, and vocabulary during the live broadcast, which was almost exactly the same as the video he had released earlier. , the overlap is 90%, and the wrong sculpture example I gave in the video was used.
He believes that it is inevitable to learn from other people's content when teaching knowledge, but it is necessary to indicate the reference author or source of inspiration when using it. Commercial use and cutting into short videos when selling goods is an act of plagiarism. "This is respect for the original author."
Recently, Yang Fan posted a video on social media, questioning Dong Dong, the anchor of Dong Yuhui's live broadcast room "Walking with Hui", for plagiarizing copywriting during the live broadcast. Screenshot taken from social media.
According to reports, Dong Dong said during the live broadcast that some teachers' works may be used when explaining art, but there is no intention to offend. If there are any problems, you can communicate in time, suspected of responding to the plagiarism incident.
In addition, Dong Dong also claimed that his message to Yang Fan's live broadcast room was deleted, but Yang Fan said that the comment was deleted by the poster himself. The so-called "apology" was strong and did not mention the fact of plagiarism at all.
"What I mean is very clear. As long as the other party admits to plagiarism, deletes or declares the original author of your copy, the matter is over. But the other party ignores the fact of plagiarism, and uses a strong 'inform' gesture and thousands of times from the other party's fans The verbal abuse and attacks put a huge psychological burden on me," Yang Fan said.
On the evening of the 30th, Oriental Selection told Sino-Singapore Finance that there is currently no official response.
Is the "borrowed" copy suspected of plagiarism? Lawyer answers
In response to Yang Fan's doubts, some netizens said that "sharing knowledge should not be considered plagiarism" and questioned "did "The Romance of the Three Kingdoms" plagiarize "The Romance of the Three Kingdoms"? Others thought that Dong Dong had already "apologized" and should not be caught. Don’t let go.
However, some netizens believe that knowledge popularization also requires copyright awareness: "Historical knowledge is objective, but the method of telling, logic, and integration are all subjective. Novel video explanations and knowledge popularization are also the hard-won fruits of others' labor. , should be respected.”
With the rapid development of short videos, the use of video copywriting has also triggered a series of controversies. So, how to define whether short video copywriting and sorting knowledge are copyrighted?
Zhao Zhanzhan, a lawyer at Beijing Jiawei Law Firm, told China News Finance that the basic principle of copyright law is to only protect expressions but not ideas. "For example, introducing the three masters of the Renaissance through the relationship between masters and apprentices, using sculpture examples to introduce Michelangelo's works, and explaining the meaning of Michelangelo's full name based on semantic and other factors and translating it into the Chinese name "Fugui" should belong to The original author has a certain degree of original expression and should be protected by law, and the original author should have copyright over his copywriting. Without the permission of the original author, the anchors who are traveling with Hui use the same or similar content as the copywriting, which is suspected of constituting copyright infringement. "
Yang Fan questioned Dong Dong for plagiarizing his own video copy when explaining Michelangelo. Screenshot from short video platform.
Zhao Zhanzhan said that if you just draw inspiration from others or refer to the objective facts stated by others, but use different expression forms in terms of specific wording and other aspects, it does not constitute infringement. For example, "The Romance of the Three Kingdoms" refers to the main historical facts of "The Romance of the Three Kingdoms" and uses this as a basis to describe it in different ways and even design many artistic details. These are different forms of expression and obviously do not constitute infringement.
In addition, regarding the issue of "marking the source of borrowed copywriting", Zhao Zhan pointed out that if the anchor of "Come with Hui" claims that it constitutes fair use under the Copyright Law, that is, "for the purpose of introducing, commenting on a certain work or explaining a certain issue, in the work "Appropriate citation of other people's published works", it also needs to be judged whether it is an "appropriate citation".
Whether it is an "appropriate citation" needs to be judged from four aspects: 1. The object of citation is limited to published works. If the citation of unpublished works infringes on the publication rights of others. 2. The name of the author and the title of the work should be specified, otherwise it will not be a quotation but plagiarism. 3. The purpose of citation must be to introduce, comment on the work or explain the problem. 4. The cited works cannot constitute the main part or substantive content of the new work, and it is not appropriate to quote the entire paragraph, the entire article, a large number of quotes, or the full text.
"The host who is walking with Hui did not specify the original author and the name of the work during the live broadcast, which obviously does not fall into the category of 'appropriate citation', and furthermore does not fall within the category of 'fair use'. The original author has the right to request a cessation of infringement (delete the infringing video), apology Apologize and compensate for losses.”
The alarm bell is ringing: The success is also the copywriting, but the failure is the copywriting?
This is not the first time that copywriting has aroused public discussion and attention in the field of short videos and live broadcasts.
The "little essay" incident before Oriental Selection was a matter of internal team collaboration, and this copywriting may make people realize that the beautiful words and sentences and ingenious popular science explanations uttered by the anchors may be the inspiration and sweat of others.
Dong Dong, the anchor of "Walking with Hui", was questioned for plagiarizing copywriting during the live broadcast. Screenshot from short video platform.
Beautiful copywriting and the cultural atmosphere of the live broadcast room are not only the characteristics that make some teams popular, but also one of the keys to maintaining their competitiveness in the live broadcast industry. However, Yang Fan’s doubt also revealed that even if it is a knowledge-based promotion, its essence is to “bring goods”. While sharing knowledge, the anchor is also conducting a commercial activity and needs to be scrutinized for whether it infringes on the rights of others.
This is undoubtedly a wake-up call for short video creators and online anchors: the stepping stones that once helped them cross the river can become stumbling blocks that fall on their feet if they are not careful. If the copywriting you are proud of loses its originality, the resulting controversy will eventually "disenchant" the internet celebrity. (over)