China News Service, Beijing, January 29 (Reporter Xu Jing) During this Spring Festival, more than 80 business districts in Beijing are decorated with lights and colorful decorations, showing a festive atmosphere and vitality in the business districts. Many business districts have launched new products for the first time. INDIGO held a New Year art light show, and CapitaMall Xizhimen’s "Dragon and Spirit" first exhibition displayed traditional culture and art, adding a new year flavor to the Spring Festival in the Year of the Dragon.
Pu Xuedong, director of the Beijing Municipal Bureau of Commerce, introduced at the Beijing 2024 Year of the Dragon Spring Festival cultural event press conference on the 29th that in order to meet the consumption needs of citizens and domestic and foreign tourists, the Beijing Municipal Bureau of Commerce has joined hands with cultural tourism, sports, gardening and other departments to link up All districts and economic development zones in the city use "Beijing Color New Year" as the main theme to mobilize various market entities to create a happy and warm festival atmosphere.
Beijing 2024 Year of the Dragon Spring Festival Cultural Activities Press Conference. Photo by Xu Jing
"Dragon" lamps and "dragon" decorations highlight the dynamic atmosphere. In line with citizens’ expectations and prayers for the Year of the Dragon, more than 80 business districts across the city were decorated with lights and colorful decorations, displaying a festive atmosphere and vitality. Chongwenmen Commercial District launched the "Chongwen Xishi National Trendy New Year Goods Festival"; Festival.
This Spring Festival, many time-honored brands in Beijing are launching new Lunar New Year products. Caibai launches the "Year of the Dragon gold and silver commemorative medals" nationwide, and simultaneously launches new products such as "Huobaolong" and "Little Dragon Duoduo"; Wu Yutai launches new popular "Gonghao" products for the Year of the Dragon, and simultaneously launches the porcelain "Yu" dragon to celebrate the new year. Three zodiac cups; Neiliansheng combines fashion creativity with traditional intangible cultural heritage skills, and specially launches "Dragon Walking Lulu" dragon horn mille-layer cloth shoes and zodiac dragon baby shoes; Tongrentang launches the Year of the Dragon gift box series to provide consumers with health energy.
During the festival, many merchants launch new products for the New Year, and the New Year Goods Festival enhances the consumer experience. Taobao opened the "National Trend Beijing" section for the first time, and Douyin launched a special live broadcast of "Beijing Product Recommendation Officer"; AI digital people entered the online New Year Festival live broadcast room to help "Spring Festival does not close"; Zhang Yiyuan launched the new year of the dragon drink dragon hair new product and "Share my Zhang Yiyuan" photo selection lottery; the first "Quanjude·Zhantai" brand store opened at Beijing Railway Station, featuring roast duck "for one person" to serve travelers from all over the world.
Online, the online New Year’s Day discounts are even greater. JD.com has launched a “New Year’s goods traceability journey”, and Meituan has launched the “True Hui Buy New Year’s Goods” promotion to bring more, cheaper and high-quality New Year’s goods; offline, business departments and business associations in various districts in Beijing have organized key shopping malls and department stores , home life plazas, chain supermarkets, time-honored brand enterprises and catering merchants, carry out various Spring Festival promotion activities. Xicheng District linked commercial enterprises to issue multi-category consumer coupons, Changping District and Economic Development Zone continued to issue automobile consumption coupons, and Yanqing District issued ice and snow consumption coupons to meet citizens' needs for affordable New Year's Eve.
During the Spring Festival, the commerce department and related enterprises will bring more heart-warming services to Beijing citizens. The Beijing Municipal Bureau of Commerce guides key e-commerce platforms to formulate delivery employment guarantees and emergency plans during the holidays, and encourages companies to provide a variety of benefits to allow riders to have a good New Year; Beijing's key supermarket stores will not stop operating. More than 700 stores in 18 major supermarket chains will operate normally during the Spring Festival to ensure citizens' shopping needs.
In the next step, the Beijing Municipal Bureau of Commerce will work with relevant departments and districts to organize and implement activities to ensure that citizens have a safe, happy, and peaceful Spring Festival in the Year of the Dragon. (over)