Mélina Facchin, edited by Alexandre Dalifard / Photo credit: MATHIEU THOMASSET / HANS LUCAS / HANS LUCAS VIA AFP 6:25 a.m., January 30, 2024

While farmers continue their movement and denounce insufficient income as well as unfair competition, a study by the Chamber of Commerce and Industry indicates that 85% of French people say they buy Made In France despite the price. 

Farmers continue to demonstrate throughout France. Always mobilized at blocking points, they protest against their insufficient income or the accumulation of standards which prevent them from facing foreign competition. At the end of the chain, there are the consumers. And you, do you favor French products when you go shopping? According to a study by the Chamber of Commerce and Industry dating from last October, 85% of French people say they buy Made In France, even if the price is a barrier. For the occasion, Europe 1 went to the Grand Est to ask the question in a supermarket near Strasbourg.

More than 2 euros difference

In the poultry section, Claude does not hesitate for a moment before choosing his chicken produced in France, and as locally as possible. “I always take the red label Alsace chicken, because I make the people who live with us work. Indeed, there are things that we cannot find at home, so I am obliged to take them, I have no choice. But then, I know that people have financial difficulties,” he admits on Europe 1. And that’s the problem for Sabine.

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This consumer tries as much as possible to consume French. “As far as possible, yes,” she admits. But his small pension of 1,300 euros does not always allow him to do so. “We find that the quality is better, but it’s the money. Of course it’s more expensive,” notes the Alsatian. Laurence clearly sees this difference in price in front of the bulk pear section. “2.49 euros in Portugal and 4.99 euros in France. Unfortunately, I will take the cheapest, therefore those from Portugal,” she laments. Like her, price remains the number one criterion for 80% of French people. The origin of the products only comes fourth in the order of their priorities.