During the Spring Festival, "North-South Exchange" tourism has become a popular ice and snow tourism product, with orders increasing by more than 10 times year-on-year.

　　The snowflakes in Harbin and the "flowers" in Shanghai will bring a good start to the tourism industry in 2024, and also reflect the new trend of "North and South residents exchanging New Year's Eve". Spring Festival travel has entered the peak booking period. Recently, reporters learned from multiple travel platforms that ice and snow tours in the north and hot spring tours in the south are popular domestic tours, and Southeast Asia is a popular destination for outbound tours.

Domestic ice and snow tours have the highest booking volume

　　The upcoming eight-day Spring Festival holiday will be the first travel peak in the Year of the Dragon in 2024. Recently, the "2024 Spring Festival Tourism Market Forecast Report" released by Ctrip shows that during the Spring Festival, popular domestic destinations are Shanghai, Beijing, Guangzhou, Shenzhen, Harbin, Chengdu, Xi'an, Hangzhou, Sanya, and Kunming.

　　The most popular theme for Spring Festival travel is ice and snow travel. Orders for ice and snow tourism products have increased more than 10 times year-on-year. Popular destinations are mostly northern cities, including Harbin, Mudanjiang, Changchun, Baishan, etc.; ice and snow tourism’s main source of tourists are mostly southern cities, including Shanghai, Guangzhou, Hangzhou, Nanjing, etc.

　　While southern tourists go north to see the snow, many northern tourists choose to go to southern cities to escape the cold. Data from Tongcheng Travel Platform shows that since the beginning of this year, Sanya tourism search popularity has increased by 302% month-on-month, and Zhoushan tourism search popularity has increased by 242% month-on-month.

　　Put on Hanfu and check in and take photos among the carved beams and painted buildings, experience traditional folk customs and intangible cultural heritage at the fireworks market, and taste representative New Year dishes from various places during travel... During the Spring Festival, more and more people are choosing destinations with strong New Year flavors. Fliggy data shows that travel services such as "cultural tours", "folk tours" and "paradise tours" including markets, folk customs, intangible cultural heritage, performances and other experiences are the most popular among young users, with popularity increasing more than three times year-on-year. Among them, The booking volume of some popular ancient towns and amusement parks increased dozens of times compared with last year.

Outbound tourism in Southeast Asia continues to heat up

　　The rapid growth of outbound tourism is also a highlight of the 2024 Spring Festival tourism market. The number of searches for outbound travel tickets during the Spring Festival in 2024 on the Tongcheng travel platform and the volume of inquiries about group travel products both exceeded the levels of the same period in 2019.

　　So far, the popular destinations for Spring Festival outbound travel are mainly in Southeast Asia. These destinations have warm and pleasant climates. Popular Southeast Asian destinations such as Singapore, Thailand, and Malaysia have implemented visa-free policies for Chinese tourists, which provides convenience for Chinese tourists to travel. From the point of departure, tourists mostly come from Shanghai, Guangzhou, Beijing, Hangzhou, Xiamen, Chengdu and other cities.

　　Cruise ships are the “dark horse” for outbound travel during the Spring Festival. All tickets for the Spring Festival voyage of the large domestic cruise ship Aida Magic City have been sold out. The Ida Magic City cruise ship provides tourists with rich new cultural and tourism experiences: the art song and dance show "Marco Polo - Silk Road Love", classic comedy, immersive music show, "Thinking of Dunhuang" art exhibition, etc., leading Visitors experience a wonderful cruise vacation.

　　It is worth mentioning that new policies such as entry facilitation measures and visa exemption for some countries have further promoted overseas tourists to visit China, driving the inbound tourism market during the Spring Festival. Ctrip data shows that during the Spring Festival, inbound travel orders increased more than 10 times year-on-year. The main source countries are: Japan, the United States, South Korea, Malaysia, Australia, the United Kingdom, Canada, Vietnam, Germany, Thailand, etc. Domestic destinations popular with foreign tourists are Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Harbin, Qingdao, Shenyang, Xiamen, and Chongqing. Reporter Yang Yuhong

　　Source: Xinmin Evening News