On July 7, the 22th anniversary of the establishment of Tsingtao Beer and the conference on accelerating high-quality development were held in Qingdao International Convention Center. Tsingtao Beer adheres to the ingenuity of casting industry, accelerates high-quality development, and cohesively creates a new chapter in the era of comprehensively building a world-class enterprise.
A hundred and twenty struggles
Integrity and innovation are brave to be the vanguard
The meeting reviewed the development process of Tsingtao Beer over the past 120 years, revisited the original mission, forged ahead and started a new journey.
"Tsingtao beer is China's long-established national industry, in the process of the development and growth of China's beer industry, Tsingtao beer has made indelible contributions, embarked on a brilliant development path of wine industry, world-renowned brilliant development, and composed an honorary chapter of scientific and technological leadership, technological establishment and high-quality development." The 120 years of Tsingtao Beer are 120 years of quality welcome and hard work, 120 years of leaping into the world, catching up with the first-class, and 120 years of becoming bigger and stronger, and achieving brilliant achievements. Zhang Chonghe, chairman of the Council of China Light Industry Federation, said in his speech. He sincerely hoped that Tsingtao Beer would not forget its original intention, be unswerving, serve the national society, serve economic development, serve the needs of the public, serve a better life, continue to become bigger and stronger, do better and better, and climb the peak for the bright future of China's beer industry, and continue to be brilliant.
"120 years, in one place, doing one thing. Not everyone can do it. Tsingtao Beer Man did it. To today, Tsingtao beer world fragrant, which belongs to the glory of Tsingtao beer people. Good people make good wine, which is the core brewing concept of green beer people. Tsingtao beer man who has experienced 120 years. Tsingtao beer people, who have brewed good wine for 120 years, have the courage to say that good people make good wine. Song Shuyu, chairman of the China Liquor Association, said, "I think a good person must have four conditions, that is: self-cultivation, prosperity, brewing, and conduct." Qingdao is one of the birthplaces of China's modern beer industry, and Qingdao brewers are practitioners, promoters and innovators of China's excellent culture. ”
Huang Kexing, Secretary of the Party Committee and Chairman of Qingbeer Group, made a keynote speech on "Continuing to Glory, Continuing to Struggle, and Creating Glory Again". Huang Kexing said: The best tribute to history is to write a new history of struggle. Hundred and twenty green beer, in the passing of the torch endlessly, in the continuous struggle to develop and grow, under the guidance of the party. It is necessary to forge ahead on a new journey with the spirit of "unshirkable responsibility and sacrifice others", break into a new era with the hard work of "only the flag is to win things and strive for the first-class", comprehensively build a world-class enterprise and write a new chapter, create more high-quality development achievements that benefit all parties with practical work and practice, and continue to improve the "hardcore" strength of Made in China.
Hundred and twenty set sail again
Afterburner accelerates high-quality development
On the 120th anniversary, Tsingtao Beer planned from the overall situation, settled at the key point, and launched the release ceremony of "Accelerating High-quality Development and Creating a Better Future".
With scientific and technological innovation, green development and strong chain as the three landmark projects signed and launched, the scale efficiency of the modern industrial system will be further expanded, the innovation momentum will be further burst out, and the level of integration will be further improved, so as to build new advantages for the future development of enterprises and regional economic development.
On the same day, the new base of the State Key Laboratory of Tsingtao Beer was officially completed and opened. Focusing on the radiation and driving role of the world-class R&D innovation platform, afterburner scientific and technological innovation, and shaping new advantages of scientific and technological self-reliance, Tsingtao Beer also took the opening of the new base of the only state key laboratory in the brewing industry as an opportunity to upgrade and build an industry-university-research innovation platform with more than 40 top scientific research institutions at home and abroad. Actively explore a new linkage mechanism of "government, industry, academia, research and application" to further realize the leap from a single point breakthrough to platform innovation.
Focusing on green and high-quality development, Tsingtao Beer launched the signing ceremony of strategic cooperation on the Yellow River ecological protection and afforestation project.
Tsingtao Beer joined hands with China Green Foundation to launch the "Green Beer Green Yellow River Beauty Foundation Qinghuanghe Ecological Protection and Afforestation Project". It is reported that the first phase of the project will plant 120.<> million trees in the key basins of the Yellow River and build <>,<> mu of green forests. On the basis of actively integrating platform resources, strengthening and optimizing the real economy, and promoting industrial commonality, cultural integration and achievement sharing, we will help explore new models for ecological protection and high-quality development of the Yellow River Basin and create new responsibilities.
In addition, focusing on improving the new energy level of traditional advantageous industries, Tsingtao Beer also held the "Tsingtao Beer Industry Chain Cluster Development Investment Project Signing Ceremony" with upstream and downstream enterprises in the industrial chain, covering the upgrading of industrial Internet lighthouse factories, the construction of the world's largest 100 million tons of pure draft beer production base, as well as new expansion projects of production lines such as cans and lightweight bottles, and new projects of smart logistics. "Chain master" green beer by promoting the horizontal support, vertical extension and coordinated development of ten major industrial chain projects, with practical achievements to build Qingdao into the world's city with the largest beer output and the strongest beer consumption atmosphere, helping Qingdao, the "beer capital of China", to highlight its characteristics in the world and promote the revitalization and development of the real economy.
From "a bottle of beer to hit the world" to building a consumption ecology that "creates happiness for life", from Industry 1.0 to Industry 4.0... Outside the venue, the immersive "micro-exhibition" with a bottle of beer throughout the exhibition made the participants stop, and the precious moments of Tsingtao Beer's 120-year struggle allowed everyone to taste the condensed life and development changes. Generations of young beer people have written the glory and dream of 120 years of industrial adherence to the "climber" attitude of integrity and innovation, and written a magnificent and brilliant chapter of development.
On the same day, Tsingtao Beer also gathered the firm confidence and majestic strength of the majority of employees to abide by the integrity and innovation and create a better future through activities such as paying tribute to the generations of green beer people, passing the 120th anniversary logo flag, honorary commendation, poetry recitation and other activities.