On June 6, with train tickets on the first day of the Dragon Boat Festival on sale, tourists began to plan a Dragon Boat Boat trip. According to data from a number of online travel platforms, compared with the hot "May Day" holiday, the popularity of long-term tourism during the Dragon Boat Festival has declined. From the perspective of advance booking, the average price paid for holiday air tickets is about 8% lower than that of the "May Day" holiday, and the price of some air tickets is even lower than that of train tickets. Previously, the "May Day" holiday had released a large amount of travel demand, coupled with the Dragon Boat Festival only three days, so the Dragon Boat Festival travel demand has weakened, and the 10-hour short tour driven by high-speed rail and low-cost air tickets has become the choice of more tourists.

The average airfare is 10% lower than that of May Day

Compared with the "May Day" holiday, the price of air tickets in tourist destinations across the country has risen, and the popularity of this year's Dragon Boat Festival has declined.

Fliggy data shows that up to now, the average price paid for air tickets during the Dragon Boat Festival is about 10% lower than that of the "May Day" holiday. Airline travel data also shows that according to the current booking situation, the average price paid for domestic air tickets (excluding tax) during the Dragon Boat Festival holiday is about 985 yuan, which is about 20% lower than this year's "May Day"; The average price paid for inbound and outbound air tickets (excluding tax) is about 3753,8 yuan, which is about <>% lower than that of "May Day".

According to Qunar platform data, on June 6, the ticket price of the Beijing-Zhengzhou route was as low as 22 yuan, the Shanghai-Jinan route was as low as 280 yuan, the Hangzhou-Chengdu route was as low as 364 yuan, the Wuhan-Wenzhou route was as low as 424 yuan, and the Changsha-Fuzhou route was 315 yuan, and the price of some air tickets was even lower than the high-speed rail fare.

On the 12306 ticket purchase app, a reporter from Beijing Business Daily inquired that on June 6, the second-class seat of the high-speed rail ticket from Beijing West to Zhengzhou East cost 22 yuan, the second class seat from Shanghai Hongqiao to Jinan West was 371 yuan, Hangzhou East - Chengdu East was 400 yuan, Wuhan - Wenzhou South was 995.374 yuan, and Changsha South - Fuzhou South was 5 yuan.

According to Qi Qi, an expert at the China Civil Aviation High-quality Development Research Center, the reduction in the average price of air tickets to a certain extent also reflects the reduction of tourist mileage. Since the Dragon Boat Festival holiday is only three days, long-distance tours and outbound tours are limited by time, and short-distance tours are obviously a more suitable option.

From the perspective of supply and demand, Qiqi believes that because the travel demand of domestic tourists has been released intensively during the "May Day" short holiday, it is difficult to release it again in more than a month. Tourists are more inclined to choose long-term or outbound travel during the upcoming summer vacation, and Dragon Boat Festival travel may be abandoned. "At present, the excess capacity of many domestic routes, especially trunk lines, far exceeds the demand, and the transportation advantages of high-speed rail in short-distance travel are more obvious, so it is reasonable for air tickets to be repeatedly reduced or even lower than high-speed rail tickets."

The 2-hour excursion is favored

Judging from the booking situation of the Dragon Boat Festival holiday, short-distance travel has once again become a general trend. Thanks to smooth high-speed rail lines and low-cost air tickets, the range of "peripheral" is constantly expanding.

Qunar data shows that from Beijing, it can be connected to many cities in Beijing-Tianjin-Hebei in 1 hour, and Chaoyang in Liaoning, Datong in Shanxi, Jinan in Shandong and other cities in 2 hours. The 2-hour tourist circle of Shanghai and Hangzhou can cover Nanjing, Nantong, Anhui Xuancheng, Chuzhou and other cities; Within 2 hours of departure from Guangzhou, cross provinces to Hengyang, Hunan and Wuzhou, Guangxi; Wuhan and Changsha are within each other's 2-hour tourist circle; From Chongqing, it only takes 2 hours and 1 minute to reach Guiyang.

Fliggy data shows that among the train tickets on the first day of the Dragon Boat Holiday, as of 14 o'clock on the same day, tickets for popular routes such as Beijing-Zhengzhou, Shanghai-Hefei, Wuhan-Xi'an, Shenzhen-Changsha, Chengdu-Guiyang, Nanjing-Nanchang have been very tight, and tickets for many trains have been sold out and entered the standby state.

For most travelers, a three-day vacation is precious, so the "2-4 hour travel circle" is more popular. Qunar data shows that in the past, 2% of travelers chose destinations within <> hours during small holidays and weekend trips.

Xiao Peng, a researcher at Qunar Big Data Research Institute, said that train tickets received a high passenger flow during the May Day period, and only when the train supply was insufficient and the tickets were sold out did ticket sales accelerate. "Train tickets for the first day of the Dragon Boat Festival went on sale on June 6, and as a rule of thumb, tickets are expected to rise after June 8, although ticket prices are still low."

In addition, in short-term tours, summer products around the city have also ushered in this year's boom. According to the tourism trend data of Tongcheng Travel, rafting and water parks have become the most popular travel keywords for the Dragon Boat Holiday, among which, the search popularity of rafting has increased by 6% since June, and the search popularity of water parks has increased by more than 272%.

Zhong Hui, chairman of Shangyou Hui Cultural Tourism, said that from the perspective of the mass market, the short-distance travel trend of the Dragon Boat Festival is mainly affected by the holiday time. However, as the demand for personalized travel grows, in the Focus Travel market, whether it is popular tourist cities, niche cities or surrounding cities, it offers more and more diversified travel products, so it can also meet the requirements of consumers with different preferences for short-distance travel.

Beijing Business Daily reporter Guan Zichen Intern reporter Niu Qingyan