According to the news on the website of the State Administration for Market Regulation on June 6, since 8, market supervision departments have focused on key areas of people's livelihood such as medical treatment, medicines, medical devices, and health foods, and continued to intensify the crackdown on false and illegal advertisements of "miracle medicine and miracle medicine", clean up and rectify illegal activities such as pretending to be experts or famous doctors in commercial advertisements, publishing uncensored drug advertisements, fabricating or exaggerating the efficacy of health foods, and ordinary foods claiming disease treatment functions, so as to effectively protect the legitimate rights and interests of consumers. Ten typical cases that have been closed are now selected for exposure.
1. The Market Supervision Bureau of Shenzhen Municipality, Guangdong Province investigated and dealt with the illegal advertising case of Shenzhen Qiaimi Electronics Co., Ltd
The Shenzhen Municipal Market Supervision Bureau of Guangdong Province investigated and found that in the process of producing the book reviewer, Shenzhen Qiaimi Electronics Co., Ltd. implanted the drug audio advertisements provided by the customers into the book reviewer according to the requirements of some customers, and the drug advertisements implanted did not obtain the approval documents for drug advertisements in accordance with the law, and contained a large number of exaggerated treatment effects and guaranteed promises of treatment effects. In May 2023, the Shenzhen Municipal Bureau for Market Regulation in Guangdong Province imposed an administrative penalty of RMB5,76 on the parties in accordance with the law, and transferred the information of the business entity entrusted to the parties to implant drug advertisements to the relevant local market supervision departments for verification and processing. At the same time, the parties also produced products that did not indicate the product name, the name of the manufacturer, the factory address and the product implementation standard number, which violated the relevant provisions of the Product Quality Law of the People's Republic of China, and the Shenzhen Municipal Market Supervision Bureau of Guangdong Province imposed an administrative penalty of 42,68 yuan on the party according to law.
Second, the Market Supervision Bureau of Suihua City, Heilongjiang Province investigated and dealt with the illegal advertising case of Wangkui County People's Hospital
An investigation by the Market Supervision Bureau of Suihua City, Heilongjiang Province found that Wangkui County People's Hospital published uncensored medical advertisements such as "Wangkui County People's Hospital Lithotripsy Department routinely conducts shock wave lithotripsy, lung function testing and bone density testing" through the WeChat public account "Wangkui County People's Hospital Health Wangkui", which contained false content such as "introducing the latest generation of extracorporeal shock wave lithotripsy machine, pulmonary function tester and bone density measuring instrument"; Medical advertisements containing "patient Mr. Song (pseudonym), disease name, new foci of pontine ischemia, significant improvement in treatment effect, and clumsy speech symptoms have disappeared". The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of the People's Republic of China, and in February 2023, the Market Supervision Bureau of Suihua City, Heilongjiang Province imposed an administrative penalty of RMB 2,30 on the parties in accordance with the law.
3. The Market Supervision Bureau of Songzi City, Hubei Province investigated and dealt with illegal advertising cases of Songzi 999 Healthy Life Center
Hubei Province Songzi City Market Supervision Bureau investigation and investigation, Songzi City 2023 Healthy Life Hall released "Shengshengyuan" brand health products "lycopene polyenoate ethyl ester softgels" and "dalokang capsules" advertisements, which contain "enhance human immunity, overcome thrombosis, cardiovascular and cerebrovascular diseases, arteriosclerosis and other diseases have good effects" and "pure natural plant extract health products are safer to care for your health!" regulate blood lipids" and other content, exaggerate the use of products, and claim disease treatment functions for health foods. The above-mentioned conduct of the parties violated the relevant provisions of the Advertising Law of the People's Republic of China, and in April 4, the Market Supervision Bureau of Songzi City, Hubei Province imposed an administrative penalty of 25,<> yuan on the parties in accordance with the law.
4. The Boshan District Market Supervision Bureau of Zibo City, Shandong Province investigated and dealt with the illegal advertising case of Zibo Shunde Pharmaceutical Co., Ltd
The Boshan District Market Supervision Bureau of Zibo City, Shandong Province investigated and found that the ordinary food advertisements released by Zibo Shunde Pharmaceutical Co., Ltd. contained content such as "lowering blood sugar", "strengthening the spleen, nourishing the stomach" and "dispelling dampness", claiming the function of disease treatment, and the advertisements for medical devices released contained "sinusitis, special effects" and other content to guarantee efficacy. The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of the People's Republic of China, and in May 2023, the Boshan District Market Supervision Bureau of Zibo City, Shandong Province imposed an administrative penalty of 5,20 yuan on the parties in accordance with the law.
5. The Beijing Chaoyang District Market Supervision Bureau investigated and dealt with the case of Beijing Huangsi Medical Beauty Clinic Co., Ltd. illegally publishing advertisements for toxic drugs for medical use
Beijing Chaoyang District Market Supervision Bureau investigated and found that Huangsi Medical Beauty Clinic Co., Ltd. published advertisements on the company's network platform containing "American Botox 50U and British Giss 300U, botulinum toxin type A for injection", "American Botox 50U deposit ¥2400, UK Giss 300U deposit ¥4640" and other content. Botulinum toxin type A for injection is a toxic drug for medical use and should not be advertised. The above-mentioned acts of the parties violated the relevant provisions of the Advertising Law of the People's Republic of China, and in April 2023, the Beijing Chaoyang District Market Supervision Bureau imposed an administrative penalty of RMB 4,20 on the parties in accordance with the law.
6. Shanghai Pudong New Area Market Supervision Bureau investigated and dealt with illegal advertising cases of Shanghai Orange Technology Co., Ltd
The Shanghai Pudong New Area Market Supervision Bureau investigated and found that Shanghai Orange Duo Technology Co., Ltd. published advertisements for medical devices that had not been reviewed by advertisements in a platform's self-operated online store, which contained false content such as "Beauty included in the new crown pneumonia diagnosis and treatment plan" and "Tamei's hydrogen-oxygen hybrid therapy Sandeng National Diagnosis and Treatment Plan", and the parties also used the name of the state organ to publish advertisements in disguise, and advertisements involving patent methods did not indicate the patent number. The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of the People's Republic of China, and in March 2023, the Shanghai Pudong New Area Market Supervision Bureau imposed an administrative penalty of RMB 3,20 on the parties in accordance with the law.
7. The Market Supervision Bureau of Huangpu District, Guangzhou City, Guangdong Province investigated and dealt with the illegal advertising case of Guangdong Dongfanghong Pharmaceutical Chain Co., Ltd
The Market Supervision Bureau of Huangpu District, Guangzhou City, Guangdong Province investigated and found that Guangdong Dongfanghong Pharmaceutical Chain Co., Ltd. released prescription drug advertisements for sildenafil citrate tablets and tadalafil tablets on a platform, and the advertisements contained "continue to take it after 8 times, the effective rate can be maintained at more than 80%" and "the total clinical effective rate is 80.8%" and other content indicating the effective rate of the drug. The above-mentioned conduct of the parties violated the relevant provisions of the Advertising Law of the People's Republic of China, and in March 2023, the Market Supervision Bureau of Huangpu District, Guangzhou City, Guangdong Province imposed an administrative penalty of RMB 3,20 on the parties in accordance with the law.
8. The Market Supervision Bureau of Siping City, Jilin Province investigated and dealt with illegal advertising cases of Siping Radio and Television Station
The Market Supervision Bureau of Siping City, Jilin Province investigated and found that Siping Radio and Television Station released an advertisement for agricultural and sideline products "Wenshan Gold Does Not Change Sanqi", which contained "can assist in the treatment of stroke, hemiplegia, palpitations, chest pain" and "can prevent and treat coronary heart disease, angina, acute cerebrovascular disease, thrombophlebitis and other diseases", and claims the disease prevention and treatment function for ordinary food. The above-mentioned acts of the parties violated the relevant provisions of the Advertising Law of the People's Republic of China, and in January 2023, the Market Supervision Bureau of Siping City, Jilin Province imposed an administrative penalty of 1,15 yuan on the parties in accordance with the law.
9. The Market Supervision Bureau of the Second Division of the Xinjiang Production and Construction Corps investigated and dealt with the illegal advertising case of the 248th store of Xinjiang Kangning Pharmaceutical Chain Co., Ltd
The Market Supervision Bureau of the Second Division of the Xinjiang Production and Construction Corps investigated and found that when the 2023th store of Xinjiang Kangning Pharmaceutical Chain Co., Ltd. sold the drugs "Ejiao Qiang Bone Oral Liquid, Jiangzhong Multidimensional Element Tablets, Donkey Glue Blood Supplementation Granules, and Qi Xuekang Oral Liquid", the content of the self-made advertising board was inconsistent with the functional content and ingredients in the instructions approved by the drug regulatory department. The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of the People's Republic of China, and in March 3, the Market Supervision Bureau of the Second Division of the Xinjiang Production and Construction Corps imposed an administrative penalty of 10,8 yuan on the parties in accordance with the law.
10. The Market Supervision Bureau of Nanchang City, Jiangxi Province investigated and dealt with the illegal advertising case of Nanchang Benzao E-Commerce Co., Ltd
An investigation by the Nanchang Market Supervision Bureau in Jiangxi Province found that Nanchang Benzao E-Commerce Co., Ltd. published an advertisement for Yanxi mouthwash on a platform, and the advertisement contained false content such as "relieve inflammation and pain, promote ulcer healing" and other false content. The above-mentioned conduct of the parties violated the relevant provisions of the Advertising Law of the People's Republic of China, and in February 2023, the Nanchang Municipal Market Supervision Bureau of Jiangxi Province imposed an administrative penalty of 2,10 yuan on the parties in accordance with the law.