Driver's license sales, provident fund withdrawals, credit card debts... According to a news report on June 6, colorful small advertisements have changed locations in recent years, gradually shifting from bus stops and street lampposts to shared bicycles. Compared with fixed-position "urban psoriasis", this practice is more hidden and more mobile.
In recent years, there have been fewer illegal small advertisements on telephone poles, walls, and floors, and shared bicycles have become a "new host" for "urban psoriasis". On the streets of many cities, small advertisements on shared bicycles can be seen everywhere, and some small advertisements are even directly posted on the QR code of shared bicycles, interfering with citizens' cars.
Illegal advertisements on shared bicycles are ugly and easy to fool, and once someone is deceived for this, operators may also face corresponding responsibilities. And if you want to remove them one by one, it will cost a lot of manpower and material resources. Some small advertisements are cleaned up during the day and posted again at night, and even this side has just been cleaned up and the other side has been pasted, which seriously affects the placement and scheduling of shared bicycles. Some advertisements are even directly posted on the solar panels of the basket, thus affecting their normal work, which in turn causes the bicycle to "lose contact" and bring losses to the enterprise.
Different from the previously fixed "urban psoriasis", the small advertisements posted on shared bicycles show the characteristics of concealment and greater mobility, which increases the difficulty of governance to a certain extent. Who should manage these "psoriasis" posted on shared bicycles, many places have not clearly stipulated. Even if the corresponding management department is clarified, it will face some difficulties in actual operation, such as difficulty in on-site evidence collection and inability to track in time.
In the past, illegal small advertisements were mainly left on the phone, law enforcement departments can work with telecommunications departments to suspend the use of relevant numbers by "calling you to death" and other ways, now these small advertisements are mainly "QR code", disposal is not as simple as downtime, for example, scanning the QR code of the advertisement will jump to other third-party websites or platforms, not only the URL will be updated at any time, the server may also be abroad, it is not easy to shut down.
To manage similar illegal small ads, try to start with the advertising content. For example, according to the different types of content involved, the public security, market supervision, cultural tourism and other departments can investigate and deal with them; Operators, urban management, streets, etc. can also work together to classify the collected "psoriasis" and submit it to relevant departments, and take multiple measures to block the transmission chain of illegal small advertisements.
The operator of the shared bicycle should also take the initiative to implement the main responsibility of maintaining the clean and tidy appearance of the bicycle. Authorities can mobilize more citizens to participate in actions to stop similar small advertisements by creating incentive mechanisms. (Daily Worker)