On May 5, Lenovo launched a brand renewal action with the theme of "Lenovo Solution Services, Accompany Every Step of Intelligent Transformation". The new version of the huge brand advertisement was renovated overnight on 20 large screens in ten major cities in China, covering airports and outdoor iconic screens in key cities such as Beijing, Shanghai, Hangzhou, Shenzhen, Shenyang, Chengdu, Changsha, Wuhan, Guangzhou, and Xi'an.
Lenovo solution service brand unveiled in Chengdu
Different from the first round of brand renewal actions in February this year, which was unveiled by 2 case companies, the brand content mainly demonstrated Lenovo's advantages and capabilities in computing power through the practical cooperation of three key case customers of Geely Automobile, Zoomlion and Nanjing University. What's more worth mentioning is that Lenovo also posted a huge advertisement of "Lenovo Server Top 17" on the airport screen for the first time.
In the era of digitalization and intelligence, computing power has become an important foundation for economic development. Relevant studies have shown that for every 1 point increase in the computing power index, the country's digital economy can grow by 3.5%. Lenovo's move, on the one hand, reveals its eagerness to seize the opportunities of the times, but on the other hand, it also highlights that Lenovo took the lead in completing the business layout that adapts to the development of the times.
After six years of service-oriented transformation and transformation, Lenovo has completed the full-stack 6S layout of the new IT architecture of "device-edge-cloud-network-intelligence", polished the intelligent middle office engine "Qingtian", and gradually realized the transformation from a traditional hardware manufacturer to a solution and service provider. Since the beginning of this year, two brand renewal activities have been launched in less than half a year, vividly refreshing people's inertia perception of Lenovo.
Under the background of the era of high-quality development of the real economy and the integration of data and reality into the deep water area, Lenovo has successfully created the second growth curve with the 3S strategic transformation and transformation, and put forward the corporate mission of "technology empowers China's intelligent transformation", and is willing to become a new IT partner of enterprises to provide full-stack and full-cycle intelligent transformation services. This new brand image makes Lenovo an important cornerstone force for the high-quality development of the real economy.
Join hands with Geely Automobile, Zoomlion, and Nanjing University to demonstrate the "multiplication effect of computing power"
For a long time, computing power has often been called "invisible and intangible", and this Lenovo brand renewal advertisement breaks the stereotype in people's minds through the scenes and landing practices of three different industries.
In the case of Lenovo's huge advertising display, Lenovo helped Geely Automobile build a high-performance computing center and completed 12000,7+ virtual safety collision experiments per vehicle, enabling it to obtain simulation data faster and accelerate the development of new vehicles. Lenovo helped Nanjing University build a high-performance computing center, built more than 5,30000 calculations, carried 2117.<> million scientific computing tasks, and completed more than <> excellent discipline papers.
With the revolutionary development of AI technology, the automotive field has been the first to inject many new expectations, and the cooperation between Geely Automobile and Lenovo in this Lenovo brand advertising campaign just responds to this. Based on multiple Lenovo ThinkSystem servers and Seagod warm water cooling technology, Lenovo and Geely jointly built the largest HPC (high-performance computing) cluster among domestic automobile manufacturers. The complete set of high-performance computing platform provides intelligent support in process development, logistics simulation, digital dynamic simulation analysis of new models, 3D simulation resource library and lightweight display platform, helping the safety simulation and calculation analysis of vehicle design, and escorting safer driving.
Lenovo solution service brand unveiled in Beijing
The advantages of high-performance computing also apply in the field of construction machinery. As a leading enterprise in the mechanical field, Zoomlion has built an efficient digital foundation based on Lenovo's SAP HANA solution and ThinkSystem SR950 server cluster, which maximizes the requirements of multi-variety, small-batch, and highly discrete business digital operations, bringing faster data processing speed and higher performance, while further enhancing reliability with modular design. Based on this, not only the response speed of Zoomlion's core business has been increased by 7.5 times, but also the failure rate of the entire system operation and maintenance has been reduced by 30%, the annual TCO (full-cycle cost of use) has been reduced by 50%, and the overall upgrade effect has exceeded Zoomlion's initial expectations, well carrying Zoomlion's system operation and enterprise management, bringing new development momentum.
Lenovo solution service brand unveiled in Shenyang, Chengdu
In addition, computing power has also pushed the intelligent process of the education industry to a new height. In Lenovo's third poster, the high-performance computing center in cooperation between Nanjing University and Lenovo has become a tool for productivity innovation. Lenovo's high-performance computing cluster based on ThinkSystem server, Lenovo DSS storage, and Lenovo's intelligent supercomputing platform LiCO built a high-performance computing center for Nanjing University, accompanying Nanjing University to accurately complete complex computing tasks in multiple fields. The high-performance computing platform supports 6 Nature papers and more than 79 excellent papers. At the same time, Lenovo also conducted large-scale computing with more than 62,<> cores for Nanjing University and parallel efficiency testing and tuning for multidisciplinary mainstream applications. The HPL of the computing cluster reached <>.<>%, reaching the first place in similar product solutions.
Lenovo solution service brand unveiled in Wuhan
In the "digital answers" jointly completed by enterprises and Lenovo in the above scenarios, computing power deployment plays a cornerstone and vital role. In the process of Lenovo empowering industrial development and promoting the integration of data and reality, the "multiplier effect" of industrial innovation driven by computing power is constantly amplifying and injected into all walks of life. Just like the conspicuous Slogan on the right side of the airport poster - "Lenovo Solution Service +", it means that Lenovo Solution Service can "add" all enterprises to provide full-stack and full-cycle intelligent transformation services for all walks of life.
Build the four core competitiveness of computing power, and flexibly customize computing power solution services
Computing power is becoming an emerging productive force driving China's innovation and development. According to data from the Ministry of Industry and Information Technology, the scale of China's computing power industry has grown rapidly in recent years, with an annual growth rate of nearly 30%. The one-way delay of the network between national hub nodes is reduced to less than 20 milliseconds, and the scale of the core computing power industry reaches 1.8 trillion yuan.
However, the accumulation of the ability to deploy computing power is not an overnight achievement. From personal computing power to new IT full-stack computing power, Lenovo has built a solid technical moat after 39 years of technical practice, and at the same time assumes social responsibility through green ESG, comprehensively forming four computing power advantages.
First, Lenovo's full-stack technology advantages based on the new IT architecture can maximize the acceleration of scenarios with universal computing power. In order to meet the wave of intelligent transformation and drive its own business transformation, Lenovo took the lead in proposing a new IT architecture of "device-edge-cloud-network-intelligence", and gradually built the "DynaSky" intelligent IT engine based on this, which gradually refines the granularity of the capability modules with "DynaSky" as the core in the process of driving business transformation to build the full-stack and full-cycle service capabilities of the new IT.
For example, in terms of "end" (smart terminal/Internet of Things), Lenovo has entered the top three in the world in the server market, of which x86 servers have won the world's first reliability for nine consecutive years with their powerful innovative technologies and products, and ranked first in the domestic server market share of small and medium-sized enterprises. Focusing on the circulation of computing power brought by "edge cloud network (intelligent infrastructure)", Lenovo proposed a four-dimensional computing power of "integration, scenario, subscription, and greening", which clearly responds to the core needs of customer application scenarios in multiple dimensions and helps realize the popularization of computing power and intelligent empowerment.
Lenovo solution service brand unveiled in Xi'an
It is worth mentioning Lenovo's outstanding performance in the field of high-performance computing. As the "engine" of scientific and technological breakthroughs, high-performance computing represents the top level in the field of computing power. Since entering the field of high-performance servers in 2001, Lenovo has continuously innovated in key technology fields, and its technical strength has been well recognized, not only topped the total annual share of China's top 8 high-performance computer manufacturers for eight times, but also ranked first in the global high-performance computer TOP100 list for nine consecutive times.
Second, "independent R&D + giant cooperation" builds a diversified software ecosystem to accelerate the deployment of computing power. The design of the new IT full-stack architecture of "device-edge-cloud-network-intelligence" means that Lenovo is continuing to invest in software research and development. For example, Lenovo xCloud Hybrid Cloud is a cloud management software platform independently developed by Lenovo, which currently includes 9 self-developed software capabilities such as AIOps, cloud native, and intelligent operation and maintenance.
In addition to independent research and development, Lenovo has also continuously leveraged its global scale resource advantages and launched strategic cooperation with first-line software giants, such as SAP, VMware, Nutanix and so on. Lenovo released its exclusive Chinese market server this year, which is not only compatible with global mainstream software, but also deeply integrated with the local innovative software ecosystem; Lenovo ThinkSystem Server has in-depth cooperation with international leading software technologies such as SAP, VMware, Oracle, etc., which can maximize software efficiency.
In May, Lenovo signed a more in-depth strategic cooperation agreement with VMware, and the two parties will cooperate in multi-dimensional areas such as strengthening localized R&D and joint marketing, data center business expansion, improving edge computing solution capabilities, exploring China's multi-cloud market, and providing customers with subscription services.
"Independent R&D + giant cooperation", the diversified software ecosystem built by Lenovo has brought huge imagination space for speeding up computing power deployment.
Third, the computing power service provided by Lenovo is a subscription-ready companionship, which can greatly reduce the total cost of customers. From knotted rope notes to mechanical calculations in the era of the Industrial Revolution to modern numerical computing, the demand for computing power has been continuously expanded. In the face of the growing demand for computing power of enterprises, Lenovo has further improved its computing power provision model to meet the elastic needs of enterprises through a new delivery method, the Maxim Computing subscription service.
Zhensuan subscription service integrates the traditional model of decentralized procurement of hardware, software and services into a one-stop all-inclusive service model that can subscribe to the service, which is convenient for customers to pay according to actual usage, meet the needs of enterprises, and make the application of new IT easier to use.
Not only that, the computing power service provided by Lenovo is a full-process companion service, from consulting to operation and maintenance, from software to hardware to service. In this way, the total cost of computing power construction can be greatly reduced for customers. For example, Lenovo's customized computing power solution service for Zoomlion has reduced its annual TCO (full-cycle cost of use) by 50%.
Fourth, in terms of green safety, Lenovo has a patented technology of warm water cooling. In Lenovo's view, the advantage of top computing power is not only reflected in speed - because computing power relies heavily on power resources and is a large energy consumer, it is important to create sustainable green computing power.
Based on this, Lenovo has launched its unique patented technology warm water cooling technology, which has developed to the fifth generation of warm water cooling technology after 10 years of continuous evolution, enabling PUE to drop below 1.1 while solving the business needs of high density and low energy consumption. At present, warm water cooling technology has successfully served many data centers including Shanghai Jiaotong University, Beijing Meteorology, Yanqing and other data centers, and built a green high-performance computing system to serve the city's "dual carbon" goal.
With the above four core competencies, Lenovo can flexibly customize different computing power solutions for different enterprise customers, such as Geely Automobile, Zoomlion, and Nanjing University, all of whom have different computing power needs, but Lenovo can meet them one by one and be recognized by customers.
However, the computing power solution service is only one of the solutions provided, and the Lenovo solution service actually contains more dimensions of capabilities.
Lenovo solution service full-stack full-cycle empowerment, accelerating the intelligent process of thousands of industries
Since its launch of intelligent transformation in 2017, Lenovo has successfully completed the business layout of 3S (smart products, intelligent infrastructure, solutions and services) full-stack products, solutions and services, and gradually transformed from a device/hardware manufacturer to a solution and service provider. In the past three years, the scale of its solution services has soared by 140%, especially IT services have quickly climbed to the second place in the market, successfully creating the second growth curve.
Lenovo relies on the new IT architecture of "device-edge-cloud-network-intelligence", internally and externally polished the "DynaSky" engine, relying on the integration of hybrid cloud, technology middle office and edge cloud network infrastructure to create a solid digital foundation, and its flexible and agile combination capability with the business middle office will greatly help and improve the success rate of intelligent transformation in different industries.
On the basis of the "digital foundation", solutions are also bearing fruit in a wide range of industries. Focusing on industry practices, Lenovo has created targeted industry solutions for seven columns: manufacturing, education, carriers, government, finance, Internet services, and key industries. While continuously upgrading new IT full-stack capabilities, we will further improve customer coverage and operational efficiency in order to unify customer interfaces and market segments. At present, Lenovo has helped more than 200 large and medium-sized enterprises successfully embark on the road of intelligent transformation. The data shows that in empowering enterprise intelligence with 3S products, solutions and services, Lenovo has helped hundreds of large Chinese enterprises such as Sany Heavy Industry, XCMG, Shaanxi Heavy Duty Truck and TPV, and formed a number of replicable lighthouse cases.
In January this year, Lenovo and the China Academy of Information and Communications Technology jointly released the "China Enterprise Intelligence Maturity Report", and formed a set of enterprise intelligence maturity models from L1-L1, and precipitated an enterprise intelligent transformation framework as a guiding methodology for enterprise intelligent transformation, thus forming a "5+1+1+N" intelligent transformation "combination fist", providing detailed intelligent maturity diagnosis reports and related consulting and specific practice services for enterprises looking forward to transformation, and effectively practicing "Lenovo solution services". Accompany every step of intelligent transformation".
Today, Lenovo's fundamentals are slowly unfolding, and the new identity of "solution service provider" is impressive. At the Lenovo pledge meeting not long ago, Liu Jun, executive vice president and president of Lenovo China, said that Lenovo will launch a comprehensive charge to 3S and strive to achieve the goal of hitting the first place in the 3S market. It is foreseeable that Lenovo's solution services will continue to deepen, more deeply empowering the digital transformation process of all walks of life, and promoting the vigorous development of China's digital economy.