Beijing, May 5 (Zhongxin Financial Reporter Zuo Yukun) During the "May Day" holiday that has just passed, Xiao Lin, who is engaged in the sale of new houses in a provincial capital city, did not rest for a day. But in addition to being busy, he always felt "almost meaningful".

Compared with the boom of the tourism market, the real estate market is relatively flat. Although there are also positive superposition, the interviewed industry insiders still use "local occasional surprises, most of the wind and waves" to describe the property market of this small holiday.

A newly built residence. Photo by China News Agency reporter Lu Ming

The property market performance was generally flat

Xiao Lin said that in his circle of friends, you can still see many peers "complaining" that there are too many customers to see the house, too busy to eat, and the "sales happy news" with yellow characters on a red background is not uncommon, but he bluntly said that there was no "screen" and "solitaire" in previous years.

"There are too many people traveling during the May Day holiday this year, and we also considered in advance that there may be fewer people viewing houses, but it is indeed a little cooler than expected." Xiao Lin said that he heard from his peers that during the entire "May Day" holiday, the new houses and second-hand houses in his large area combined only sold more than a dozen sets.

Xiaolin said that during the holiday, the city held a housing fair, but the preferential policies were mainly aimed at young talents to buy houses; The preferential activities launched by the sales office are mainly free parking spaces, home appliance gift packages, and management fees for several years, and the overall effect is average.

Many sales offices have also launched strong marketing measures such as discounts and price reductions this holiday. According to media reports, many developers in Shenzhen have launched special-priced listings, and price reductions of about one million are not uncommon, with the highest reduction even exceeding 1000 million yuan. However, the transaction volume has not achieved the expected effect, and the current confidence in the property market has not recovered.

As for the second-hand housing market, a location industry manager in Beijing's Haidian District told Zhongxin Financial Reporter that 2 sets of second-hand houses were sold during the "May Day" holiday in his area, and the average of one set a day at the peak in March could reach one.

"Now this period is also a dull period for second-hand housing, mainly because enrollment information will be collected in May, and customers with school district needs will basically complete the purchase of houses in February and March." The above-mentioned property manager explained that the transaction of some high-end second-hand luxury houses has little impact, and recently there have been about 5 million yuan of listings, or the price has increased.

"Bland" became the key word in this holiday property market. According to data from the China Index Research Institute, during the "May Day" period in 2023 (April 4-May 29), the transaction scale of representative cities increased by about 5% compared with last year's "May Day" holiday, of which many cities were affected by the low base, with a large year-on-year increase, but the overall decline was still more than 3% compared with the same period in 25.

In Zibo, Shandong, diners are enjoying a barbecue. Photo by China News Agency reporter Liang Ben

Which cities are relatively hot?

But in the overall calm holiday market, there are also some cities that contribute relatively prominent heat.

Among the first-tier cities, Shanghai's new housing market maintained a certain degree of activity, and the number of project visits increased significantly compared with before the holiday. Some local sales staff said that the entire sales office received at least one or two hundred groups of customers a day, and the developer also specially arranged parking lots, and took customers to the sales office through shuttle buses to view the houses.

China Index Research Institute pointed out that due to the successive launch of three batches of new housing projects in Shanghai, the market supply is relatively sufficient, and some projects have better locations and products, attracting a large number of buyers to visit and subscribe.

"The current market is still a restorative market, and the popularity of the sales offices of some projects in Shanghai during the May Day period may be related to the high compatibility between the products promoted by developers, including the price and market demand." Shanghai Centaline real estate market analyst Lu Wenxi believes.

During the holiday, Shanghai also introduced property market support policies. According to the "Shanghai Provident Fund Release" WeChat public account news on April 4, Shanghai implements the housing provident fund support policy for multi-child families: families with many children who meet the city's housing provident fund rental withdrawal regulations can withdraw the housing provident fund according to the actual rent expenditure; For families with many children who meet the city's housing provident fund loan regulations to purchase their first home, the maximum loan limit (including the maximum loan limit of the supplementary provident fund) is increased by 30% on the basis of the city's maximum loan limit.

Zibo, whose popularity has continued to rise recently, has also ushered in a harvest in the property market. According to the Zibo Municipal Information Office, in the first quarter of 2023, the online signing area of newly built commercial residential buildings in Zibo increased to 120.6 million square meters, a year-on-year increase of 61.9%; The average price of commercial residential online signatures was 8020,3 yuan per square meter, an increase of 1.<>% year-on-year, and the real estate market price increased.

E-House Research Institute sorted the year-on-year growth rate of new commercial residential transaction area in 1 key cities across the country from January to April this year, and the 4 cities with better performance in the property market were Changchun, Hangzhou, Nanning, Huizhou, Zibo, Jinan, Deyang, Zhaoqing, Dongying and Dongguan, with a year-on-year growth rate of close to or more than 50%, of which 10 cities in Shandong were shortlisted, and Zibo was also the brightest performance among the third- and fourth-tier cities.

According to Yan Yuejin, research director of E-House Research Institute, Shandong's real estate market has entered a new round of real estate market recovery cycle and the fundamentals are generally relatively healthy, and the overall rise of the real estate market in Jinan, the provincial capital, has driven transactions in surrounding cities, all of which have helped the Zibo property market.

"Zibo barbecue has become a hot spot in the near future, and the direct relationship with the recovery of Zibo and Shandong property market is not strong. However, the opening of the city business card will help to enhance the city's image and home ownership advantages, and will also have an indirect positive impact on the subsequent recovery of the property market in various cities in Shandong. Yan Yuejin said.

Looking ahead, China Index Research Institute believes that in the short term, stabilizing buyers' confidence and expectations is still the key to promoting the recovery of the real estate market, and local property market policies may continue to be optimized. At the same time, with the steady recovery of the macroeconomy, it is expected that the national real estate market will gradually stabilize in the second quarter, and the sales area of commercial housing in the country will increase slightly month-on-month.

"From the perspective of market rhythm and supply, the approved listing area of key cities remained at a high level in mid-to-late April, and with the support of supply, it is expected that new home sales will maintain a certain scale in May, but the urban differentiation market has intensified, and the market activity in hot cities is expected to remain driven by factors such as supply volume and rising land auction sentiment, while the market adjustment pressure in most cities is still large." The Middle Finger Research Institute said. (End)