Guangzhou, 5 May (ZXS) -- Topic: Canton Fair Observation: Chinese culture has given birth to new growth points for foreign trade
China News Agency reporter Cai Minjie
Known as the "soft gold" of the silk world, Xiangyun Yarn has "traveled" through about 600 years of history, showing the elegance of the new Chinese style on the modern stage. The 133rd Canton Fair is being held in Guangzhou, and 30 models from home and abroad dressed in clothes designed with Xiangyun yarn as the main design fabric walked the catwalk in the exhibition hall, and their clothes fluttered under the lights. Many overseas buyers stopped to take photos and said, "This is Chinese style".
"The model on stage was a painter from France, who liked the history of Xiangyun yarn and wore it at the exhibition the day before." Yang Baozhi, founder of Vientiane Garment Brand, said that the dyeing and finishing technique of Xiangyun yarn is China's national intangible cultural heritage, and the Xiangyun yarn fabric displayed this time also introduces Western cutting methods to achieve the effect of combining Chinese and Western. "I hope that through this Canton Fair, the world can once again understand Chinese clothing culture."
From the Shanghai World Expo, China International Fashion Week to this Canton Fair, Chinese elements represented by Yunjin Chinese clothing are constantly interpreting the innovative integration of tradition and trendiness, interpreting the fashion "Chinese style".
In the past few days, reporters have found at the Canton Fair that a group of Chinese enterprises that have carefully carved traditional crafts, in addition to gradually transforming to "Chinese quality manufacturing" and "Chinese intelligent manufacturing", also play the "cultural card".
On the side of the booth of Hangzhou Grain and Oil, Food and Native Animal Products Import and Export Co., Ltd., hollow "cardboard people" wearing antique costumes were placed to attract overseas buyers to take photos. The pink cloud-shouldered children's spinning skirt at the booth stood out with another blouse with a pattern of buckles representing Chinese culture. "Our team firmly believes that 'Chinese style' will become a new foreign trade growth point," said Ding Zhuofei, general manager of the company, "We will also work with overseas teams to design clothing that conforms to market trends and regional culture in combination with current trends." ”
The white rabbit milk candy packaged in red and blue lines is the childhood memories of many overseas Chinese. At the Canton Fair, the classic white rabbit milk candy image appeared on many goods, exhibiting white rabbit classic candy series, probiotics, ice cream, enamel cups, environmental protection bags, etc. "Most overseas buyers like white rabbit milk candy and ice cream, and this year we plan to promote peripheral products such as pillows and umbrellas with the image of white rabbit milk candy to overseas markets." According to Ge Haifeng, general manager of Shanghai Guanshengyuan International Trade Co., Ltd., white rabbit milk candy is favored overseas for two reasons: first, the reputation of the "time-honored" brand; The second is the quality assurance of "Made in China".
"Old Canton Exchange" Xie Boheng is a buyer from Canada. "Many overseas Chinese will feel homesick when they see the white rabbit milk candy. At the same time, the local people in Canada love it, some bakeries and milk tea shops will introduce white rabbit milk candy flavor, and some ice cream factories have even contacted me to add the brand's milk to their products. He said that this time he came to the Canton Fair mainly to promote the brand's ice cream. In addition, he has to look for Chinese-style sauces, "There are Canadian restaurants that want to make Chinese-style food, and I am specially asked to come to treasure hunting."
At this exhibition, there are many products that integrate traditional Chinese culture with modern aesthetics that are very eye-catching, such as at the booth of Guangdong Lingfeng Household Products Co., Ltd., a pressure kettle with a lotus-shaped spout attracted many buyers' consultation.
Some experts pointed out that Chinese enterprises should transform into specialization and special new directions, and occupy the international market by developing new products to meet consumer demand. At the same time, under the new situation of foreign trade, enterprises can use Chinese culture as a carrier to create products with influential brand effects, which is the practice of inheriting traditional culture and the way for Chinese culture to go global. (End)