In 2022, listed housing companies will reduce their staff by more than 10,<>, and there will still be salary increases for housing companies

In 2022, listed housing companies will reduce their staff by more than 10,<>, and there will still be salary increases for housing companies Experts: The situation will improve this year

As the real estate industry enters the "black iron era", especially in 2022, affected by the epidemic and other factors, many real estate companies have reduced staff and salaries.

At present, most listed real estate companies have released 2022 annual reports, and the "Daily Economic News" reporter combed the annual report and found that more than 30 listed real estate companies lost their staff last year, with a cumulative reduction of more than 10,2 people. For example, Sunac China lost 7,8045 employees last year, and R&F Group reduced <>,<> employees.

According to data from the Feasibility Research Think Tank, compared with 2019, the number of real estate development employees has decreased by 40,600 in the past three years, and the upstream and downstream industries of real estate development have decreased by about 2022 million jobs. And 85 is also the year of the largest number of top <> real estate personnel reduction, and about <>% of the top <> real estate companies are reducing personnel.

At the same time, salary cuts have also become a necessary action for many housing companies when facing industry difficulties. For example, among the real estate companies with the highest percentage of employee salary cuts in 2022, Territory Holdings decreased by 43.22%, Rongxin Group decreased by 32.89%, Hong Yang Real Estate decreased by 25.85%, and Kaisa decreased by 20.87%.

"The reduction of housing enterprises in 2022 is very obvious, especially in the investment and development department, which is very intuitive to show that housing enterprises have shrunk significantly on the supply side." Yan Yuejin, research director of the E-House Research Institute, told the "Daily Economic News" reporter through WeChat on April 4, "For salary, it is almost the same as the sales data, which has shrunk by 26%. Last year, there were very few housing companies that still had a small amount of year-end bonuses, but it was indeed not much. In general, the shrinking sales performance of housing enterprises has a greater impact on salary and welfare. ”

Reduction of staff and salaries

In terms of salary, Vanke, Poly Development, China Merchants Shekou, Agile and Xincheng Holdings will rank at the forefront of the industry in 2022. Among them, Vanke's total compensation reached 204.2 billion yuan, a year-on-year increase of 19.28%; Poly Development was 99.7 billion yuan, a year-on-year increase of 5.67%; China Merchants Shekou 83.66 billion yuan, a year-on-year increase of 3.85%; Agile 79.81 billion yuan, a year-on-year decrease of 9.94%; Xincheng Holdings was 67.67 billion yuan, a year-on-year decrease of 17.15%.

In 2022, the total salary of many real estate enterprises will decrease significantly, among which, Ronshine Group decreased by 66.7% year-on-year, Greenland Hong Kong decreased by 50.3% year-on-year, Hong Yang Real Estate decreased by 48.86% year-on-year, Territory Holdings decreased by 46.5% year-on-year, and Times China decreased by 46.17% year-on-year.

In 2022, the salary of employees of Territory Holdings decreased by 43.22% year-on-year, Greenland Hong Kong decreased by 33.92% year-on-year, Ronshine Group decreased by 32.89% year-on-year, Hong Yang Real Estate decreased by 25.85% year-on-year, and Kaisa decreased by 20.87% year-on-year.

Taking Territory Holdings as an example, the salary cost of employees decreased by 2022 million yuan in 2, but the total number of employees was only 9 fewer than last year. On average, this equates to a cost reduction of $72,21 per employee over the past year. R&F Real Estate not only laid off 7,2022 employees in 8045, but also reduced its salary and benefits by 13.6786 billion yuan, with an average salary of 44,<>.<> yuan.

According to data from the research think tank, the turnover rate of the top 2018 housing enterprises in 2021~15 was basically controlled at about 2022%, and the comprehensive turnover rate in 25 soared to more than 28%, and the comprehensive turnover rate of private housing enterprises reached 75.5%, the highest level in the past five years.

It is worth mentioning that the salary of employees of some housing companies has risen sharply last year. For example, Zhenrong Group has a cumulative number of employees of 2022 as of the end of 736, a year-on-year decrease of 49.83%; Total compensation was RMB4 million, a year-on-year decrease of 82.16%; The per capita salary was 61.54574 billion yuan, a year-on-year increase of 28.42%. Another example is Yuzhou Group, the number of employees dropped by 54.2022% to 72,79 in 1985; total compensation was RMB4 million, a year-on-year decrease of 58.27%; The per capita salary was 42.19227 billion yuan, a year-on-year increase of 54.166%.

According to the "2022 Industry Salary White Paper" recently released by the salary intelligence analysis platform, from the perspective of hot recruitment positions in subdivided industries, marketing, sales and construction engineering positions are in the forefront of industry revenue. Among them, in the real estate development industry, the position of engineering budget specialist has the highest income, and the total annual cash income of this position can reach 249126 yuan in first-tier cities. In addition, due to the importance of industry compliance requirements, legal professionals have a prominent position in the industry and become "all-take-all" professionals in various segments.

"The reduction of employees in housing enterprises in 2022 is relatively common, but the salary reduction is lower than the decline of employees. In addition, the management costs of housing companies last year were slightly reduced, and everyone understood that the reduction of employees would lead to layoffs. There are also some housing companies that sell property companies, and the number of people will decline rapidly. Yu Xiaoyu, research director of Yihan Think Tank, told reporters via WeChat on April 4.

Reduce costs and increase efficiency

In the face of survival problems, housing enterprises are increasingly seeking benefits from management.

According to the research of the research of the research tank, the main market factors related to the performance of real estate enterprises last year, such as sales and sales area, have shrunk, falling to 2021%~50% of the 60 level, and the top <> real estate enterprises have adopted measures such as shrinking cost layout, optimizing staffing, controlling expenses and labor costs.

So, what are the main ways for housing enterprises to reduce costs and increase efficiency?

Mingyuan Real Estate Research Institute pointed out that the first is organizational adjustment, for example, a leading real estate enterprise reduced its staff by more than 3,5 people last year, and at least five large real estate enterprises reduced their staff by more than 5%; The second is to adjust salaries, such as the new mechanism implemented by a real estate enterprise in the Pearl River Delta, which requires a salary reduction of 5%-30%; The third is to reduce benefits, such as a housing company's original monthly car subsidy of two or three thousand yuan has been significantly reduced and the form of distribution has been changed, and another Guangzhou housing enterprise has canceled overtime subsidies and simultaneously compressed a number of holiday benefits.

In fact, the operation methods and effects of housing enterprises in the process of reducing costs and increasing efficiency are different. For example, in 2022, the management expenses of Poly Development will decrease by 12.69% year-on-year to 47.44 billion yuan, but employee compensation is basically consistent year-on-year, indicating that the company did not adopt the method of layoffs and salary reductions, but reduced office expenses, travel expenses and consulting fees.

Another example is China Jinmao, whose management expenses decreased from RMB2021.46 billion in 8 to RMB2022.43 billion in 8, a year-on-year decrease of 2021%. Jin Mao explained that on the one hand, the exchange loss in <> was included in management expenses, and the company also reduced staff and office expenses through the withdrawal of city companies and personnel pressure drops.

Mingyuan Real Estate Research Institute believes that the management costs involved in real estate enterprises are numerous, and the data sources are complex; Management expenses are highly correlated with employee compensation and benefits, and the scale is difficult to grasp.

On the one hand, the costs should be covered, and the excess should be borne by the regional companies. In addition, we will promote the strategy of regional deep cultivation, realize resource sharing, and effectively control management costs. Because the management radius of regional deep-cultivated housing enterprises is small, it not only saves transportation costs, travel expenses and other expenses, but also effectively improves decision-making efficiency. Moreover, the project density of regional deep-cultivated housing enterprises is high, which can realize the sharing of management resources.

In addition, optimize the management mode and reduce internal consumption. As the scale of the enterprise continues to increase, the internal organizational structure becomes more and more bloated, and the efficiency becomes lower and lower, resulting in long-term high management costs. Therefore, in order to control management expenses from the source, it is necessary to adjust the organizational structure, reduce the management level, adjust the business process, etc. Reduce reporting levels and make efficient decisions; Streamlined processes reduce approval time. At the same time, the implementation of management standardization is also more important, which is conducive to the division of labor and collaboration of the team, and reduces communication costs and management costs.

Finally, strict control of unnecessary spending. During the upward period of the industry, the amount of management expenses is not so important, but in the downward period of the industry, every penny of profit must be valued. If you really want to reduce costs and increase efficiency, leaders lead by example, and employees change their concepts.

For example, in order to strictly control management expenses, China Shipping Group has specially formulated the "Management Expense Statistics Table" tool to continuously strengthen travel management and reduce unnecessary business trips. For business travel, it is recommended to use hotel toiletries or bring your own toiletries, and arrive or return on the day of work start and end.

"After the downsizing, the company has reduced its burden and traveled lightly. As sales figures improve, this year (downsizing and downsizing) will improve. Yan Yuejin said.

Yu Xiaoyu also believes that "the decline in the number of employees in housing companies this year should be less than in 2022, because last year itself was low in base." If the modest recovery in the market is sustainable, the change in numbers should not be so great. ”