The supermarket chain Dia gains market share in Spain in the midst of the food inflation crisis. As reported by the group to the National Securities Market Commission (CNMV), its net sales increased by 10% in the first quarter of this year compared to the same period of 2022, reaching 1,781.3 million euros, driven by a 7% increase in what is called "comparable sales" (those of establishments opened in the last twelve months).
In Spain, gross sales under the banner advanced by 10.2%, to 1,324.6 million euros, with a growth in comparable sales of 13% if the stores sold to Alcampo and the Clarel operation are excluded, "allowing Dia to gain market share in the country". This is assured by the company itself, which, however, does not quantify that quota. According to the consultancy Kantar it stands at 4.6%, occupying the fourth place in our country, behind Mercadona, Carrefour and Lidl.
The company has also reported that the number of tickets maintained "a positive trend" in the first quarter of the year, with an increase of 7.5% between January and March at Group level and a reduction in the amount of the average basket of 0.5%. This reduction fits with the data of the study of the Association of Financial Users (Asufin), which has found a generalized increase in the price of the basic shopping basket in supermarkets of 3%, with the exception of Dia, where it has become cheaper that same 3%.
The reduction in the amount of the average basket reported by Dia occurs in a period that coincides with the entry into force of the selective VAT reduction approved by the Government to combat the escalation of inflation in food, where it is still above 16%. Specifically, it was reduced from 4% to 0% in staple foods (bread, flour, milk, cheese, eggs, fruits, vegetables, legumes ...) and from 10% to 5% in oils and pasta.
The distributor has also reported that in the first quarter of the year progress was made in the transformation of the own brand in Spain. Specifically, at the end of March, the company had more than 80% of the products already renewed and 93 new references. "The New Quality has achieved that Dia products are recognized and valued by customers, increasing their weight in the shopping cart to 53%," he says.
The Global CEO of Grupo Dia, Martín Tolcachir, has assured that "in the first months of the year, still with a complex macroeconomic environment and the pressure of costs and high inflation, we have increased net sales at Group level, with a particularly good performance in comparable sales in Spain and Portugal". A boost that would have allowed them to link a positive advance in net and comparable sales for the fourth consecutive quarter.
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