"Here, try how many bottles I can grab!" Mr. Cai, who lives in the Hujialou Beili Community in Chaoyang District, Beijing, said with a smile: "Old classmates come to Beijing for a tour, friends have a meal together, and it happens that a nearby restaurant is engaged in the 'May Day' promotion, so come and participate." ”
The "May Day" short holiday is the first longer holiday after the Spring Festival this year, and the current consumption promotion activities in various places have ushered in the final "sprint". According to the "Urban Saver Questionnaire Survey Report for the First Quarter of 2023" released by the central bank, among the projects that residents plan to increase spending in the next three months, tourism consumption outperformed many options such as social culture and entertainment, and house purchase, an increase of nearly 11 percentage points month-on-month.
The reporter combed through the data of Tongcheng, Tuniu, Meituan, Xiaohongshu and other platforms and found that scheduled items such as transportation, accommodation, scenic spots, and entertainment services have shown a rapid recovery trend, and major scenic spots have enthusiastically launched various "May Day" consumption promotion activities, indicating that this year's "May Day" tourism consumption market recovery momentum is strong.
According to the "4 May Day" Travel Vane" released by Fliggy on April 19, domestic air tickets, hotels, scenic spot tickets, group tours, etc. have exceeded the same period in 2023, and the cumulative number of bookings has increased by more than 2019 times compared with last year. Overall, the average price of customers during the "May Day" holiday increased by more than 10% year-on-year; High-star hotel bookings increased by more than 30 times year-on-year.
In terms of travel destinations, the search volume of established tourist cities such as Beijing, Shanghai, Hangzhou and Chengdu remained high, while a number of new Internet celebrity cities such as Zibo, Weifang, Xuzhou, Nantong and Dadu also attracted attention, and the number of bookings for tourism products increased significantly.
In terms of travel, railway 12306 pre-sale data shows that as of 4 o'clock on April 22, the railway department has sold 14.4657 million train tickets during the "May Day" small holiday transportation period, and tickets in popular directions such as Beijing to Shanghai, Chengdu to Xi'an, Guangzhou to Nanning, Guangzhou to Changsha, Beijing to Qingdao, Shenzhen to Changsha, Beijing to Shenyang, Beijing to Xi'an, Shanghai to Wuhan, Beijing to Taiyuan and other popular directions are in short supply.
The warm-up of the "May Day" tourism market has also driven the vitality of consumption of life service products. Vipshop data shows that the recent sales of sky screens, outdoor tables and chairs increased by more than 4 times year-on-year, the sales of sunscreen products increased by 31% year-on-year, and the sales of trendy T-shirts increased by more than 50% year-on-year.
In order to better capture this round of consumption boom, the Ministry of Culture and Tourism will hold the "Spring Blossoms, I Want to Travel" Culture and Tourism Consumption Week, and launch a series of consumption promotion activities before "May Day" to attract more consumers to participate. Various places are also vying to "amplify the move", launching preferential policies for spring tourism consumption such as scenic spot tickets, tourist routes, accommodation and catering, and comprehensively promoting the hot opening of the market.
Industry insiders said that tourism practitioners seize the "holiday economy" to actively prepare and increase the supply of high-quality products and services, which is expected to drive the comprehensive recovery of the service industry and consumer market in relevant regions, and help improve consumers' willingness and consumption level.
The China Cuisine Association reminds that the "May Day" short holiday is approaching, catering enterprises should not only promote consumption and innovate consumption scenarios, but also focus on possible problems in food safety, clear pricing, anti-waste and other aspects, so as to prevent problems and jointly promote the continuous recovery of the economic operation of the catering market.
The China Consumers Association also issued "May Day" consumption tips, reminding consumers to uphold the principle of safety first when traveling and shopping during the holidays, practice the concept of green consumption, and safeguard their rights.