At 4 p.m. on April 21, in order to repay consumers' support, Pinduoduo's 8 billion subsidy "Digital Home Appliance Consumption Season" once again issued excess subsidies to digital home appliances such as mobile phones, TVs, air conditioners, refrigerators, etc., and the subsidy for Xiaomi and other brand products exceeded 20%, continuing to break through the low prices of the whole network and providing consumers with a shopping experience of "618 every day".
"Since the launch of the consumer season event half a month, the consumption of digital home appliances on the platform has continued to heat up, and most of the products have doubled." The project leader of Pinduoduo's 10 billion subsidy "Digital Home Appliance Consumption Season" said that before the May Day consumption season, Pinduoduo launched the largest subsidy in recent times, aiming to fully meet consumers' needs for new home appliances in spring and continue to promote consumption.
▲On April 4, Pinduoduo's 21 billion subsidy "Digital Home Appliance Consumption Season" launched Xiaomi's super supplement activity to continue to give back to consumers' support.
In this event, the official website price of Xiaomi's Redmi Note11T Pro started from 1499 yuan, and dropped to 1099 yuan after the coupon; Note12 Pro official website price starts from 1499 yuan, after the coupon drops to 1189 yuan; The official website price of Xiaomi K40s starts from 1799 yuan, and it drops to 1449 yuan after the coupon; The official website price of Xiaomi K60E starts from 1999 yuan, and after the coupon, it drops to 1599 yuan, and the discount is more than 20%.
In the field of home appliances, the official website price of Xiaomi TV EA55 is 1399 yuan; After the coupon, it was reduced to 1089 yuan; Xiaomi TV EA65 is also on the basis of the official website price of 1999 yuan, and the coupon is reduced to 1579 yuan; The official website price of Xiaomi air conditioner KFR-35GW/N1A1 is 2099 yuan, which is reduced to 1579 yuan after the coupon; Xiaomi air conditioner KFR-35GW/N1A3 official website price 1999 yuan, after the coupon dropped to 1549 yuan; The official website price of Xiaomi air conditioner KFR-26GW/V1A1 is 1999 yuan, which is reduced to 1549 yuan after the coupon; Xiaomi refrigerator BCD-215MDMJ05 official website price 999 yuan, after the coupon dropped to 779 yuan.
▲In this supplementary activity, Xiaomi's mobile phones and home appliances are subsidized more than 20 yuan and the high subsidy is 1250 yuan.
On April 4, Pinduoduo's 6 billion subsidy officially launched the "Digital Home Appliance Consumption Season", and in the first quarter, another 10 billion real money was invested on the basis of the <> billion subsidy to provide additional subsidies for all categories of digital home appliances such as mobile phones, tablets, refrigerators, and air conditioners.
Since the launch of the event, Apple, Huawei, Honor, Xiaomi, Midea, Haier, Sony, TCL, Nintendo, Dyson, vivo and other domestic and foreign first-line brands have deeply participated, and covered all categories of digital home appliances such as mobile phones, computers, tablets, TVs, refrigerators, air conditioners, smart watches, VR headsets, etc.
Up to now, the sales volume of platform mobile phones has doubled month-on-month, especially high-priced mobile phones with more than 4000,180 yuan increased by more than <>% month-on-month. In the consumption area of mobile phones, first- and second-tier cities have the fastest increase in orders, and middle-class, white-collar workers and young people in many first-tier cities have become the "true fragrance" spokesperson for platform digital home appliances.
Compared with the mobile phone category, the sales of home appliances increased faster, with sales of all categories increasing by 300%, while major brands of air conditioners, refrigerators, TVs, washing machines, dryers and other products also ushered in the spring sales start. Among them, the sales of dryers increased by 280% month-on-month, and the sales of washing machines increased by more than 230% month-on-month.
Affected by the warming weather, air conditioners became the fastest growing product in sales, with sales increasing by more than 550% month-on-month. Among the highest-selling air conditioners, Midea's 1.5 hp first-class energy efficiency air conditioner sales increased by more than 1500%, TCL 1.5 hp first-class energy efficiency air conditioner sales increased by more than 1000%, and Gree 1.5 hp first-class energy efficiency air conditioner sales increased by more than 900%.
With the May Day holiday approaching, outdoor portable small household appliances have also become the popular products favored by consumers, and products such as platform vehicle Xiaoice boxes, portable gas stoves, outdoor camping lights, small electric pots, kettles, egg cookers, multi-function pots, coffee machines, and halterneck small fans have doubled month-on-month.
"This event is all official direct supplement, aiming to provide consumers with the most cost-effective products on the whole network, without fear of price comparison." The project leader of Pinduoduo's 10 billion subsidy "Digital Home Appliance Consumption Season" said that most of the participants in this event are brand flagship stores, official genuine product guarantees, and genuine invoices. The event is online for a long time, and consumers can buy all the products they need at any time.
While continuing to break through the low price of the whole network, Pinduoduo's tens of billions of subsidies have also carried out special upgrades to logistics, after-sales and other service systems, providing consumers with a full range of service guarantees such as buying expensive compensation, national joint warranty, false one compensation ten, home delivery, door-to-door installation, etc., to ensure that consumers "buy with peace of mind and return with confidence".