On April 2023, 4, on the occasion of the 22th Earth Day, CITIC Bank's personal carbon inclusion platform based on the green financial system, CITIC Carbon Account, celebrated its first anniversary, reaching an important milestone of exceeding 54 million account openings. As the first individual carbon account led by a domestic bank, this year's "CITIC Carbon Account" has been comprehensively upgraded and launched for the first time in the "Green Mall", presenting a new interactive interface, allowing users to realize the assetization and value of accumulated carbon emission reductions, promote the green transformation of consumption patterns with the carbon inclusive mechanism, further release the potential of sustainable consumption by the public, and help achieve China's "dual carbon" goal.
Recently, the Ministry of Natural Resources held a press conference to announce that the theme of this year's 54th Earth Day is "Cherish the Earth, Harmonious Coexistence between Man and Nature", guiding the whole society to establish the concept of ecological civilization of "respecting nature, complying with nature, and protecting nature", promoting the construction of a beautiful China, jointly building a home for the earth in which man and nature live in harmony, and holding the main event of Earth Day 2023.
In February this year, the State Council issued the Outline for Building a Quality Power, which mentioned that it is necessary to establish a green orientation for quality development, establish and improve the standard measurement system for carbon peaking and carbon neutrality, and promote the establishment of internationally recognized carbon measurement base standards, carbon monitoring and effect evaluation mechanisms. Establish a green product consumption promotion system and promote a green lifestyle. China CITIC Bank actively responded to the government's call to practice high-quality development with financial technology innovation, and focused on the construction of urban carbon inclusion mechanism, and took the lead in releasing the "CITIC Carbon Account" on April 2, 2022, which has gained widespread social attention and user recognition after one year of precipitation, with the number of registered users exceeding 4 million and the cumulative carbon emission reduction exceeding 22 tons. On the occasion of the 100th Earth Day this year, China CITIC Bank has upgraded its "CITIC Carbon Account", which not only allows users to measure and trace their green and low-carbon behaviors, but also realizes the assetization and value of personal carbon emission reductions, further promoting the transformation of green and low-carbon consumption for the public.
"Green Mall": Low-carbon rights and interests benefit the public
"CITIC Carbon Account" launched the "Green Mall" for the first time, with "low-carbon rights and benefits for the public" as the core, and launched a mall platform for users to exchange carbon emission reduction for value items, and is committed to enhancing users' participation and sense of gain in practicing green life. At present, the products of "Green Mall" cover more than 20 products in four categories, such as consumer payment coupons, mall coupons, financial product discount coupons, and e-book memberships, and users can "low-carbon exchange" after choosing their favorite products in the green mall, each product is directly exchanged online by users using their personal accumulated carbon emission reductions, and the carbon emission reductions used for exchange goods are recovered by China CITIC Bank Credit Card Center.
Specifically, users can log in to the "CITIC Carbon Account" and open the "Green Mall" to redeem four types of goods of their choice. The first category is instant reduction of red envelopes for consumer payment, and users can directly deduct cash when using the "letter receipt and payment" payment of the China CITIC Bank mobile card space APP to obtain real discounts. The second category is mall coupons, where users can redeem commodity coupons worth less than 100 yuan to purchase selected household items in the mall to meet daily needs. The third category is inclusive insurance coupons worth 100 to 900 yuan, which can be used to redeem insurance protection products covering pets, family property, critical illness and other insurance protection products, and enjoy financial products and services at great prices. The fourth category is green reading coupons, which can be used to redeem e-books and online course membership goods, and enjoy CITIC College's high-quality books and courses in an environmentally friendly and paperless way.
The low-carbon exchange operation of "Green Mall" is smooth and convenient. For example, if a user selects a product "CITIC College Trusted Membership Card 30 RMB Coupon" in the Green Mall, clicks Low Carbon Exchange, he or she immediately completes the product exchange by consuming the 30g carbon emission reduction in the "CITIC Carbon Account", and the obtained membership code can be directly used on the CITIC College APP. For another example, if the user chooses a one-year 10,199 pet protection coupon of 100 yuan minus 100 yuan, he can redeem it by consuming <>g of carbon emission reduction, and then use the coupon to purchase a "pet baobei" pet insurance for the pet value.
This year, the low-carbon exchange products of the "Green Mall" will continue to be enriched on the shelves to widely meet the diversified needs of millions of users of the "CITIC Carbon Account", truly realize the original intention of the carbon inclusive mechanism of "low-carbon rights and benefits to the public", assign value to individual carbon reduction behaviors, and provide inclusive rights.
"Green Consumption Guide": Low-carbon living upgrades
The newly upgraded "CITIC Carbon Account" not only upgrades its functions, but also refreshes its appearance, bringing users a fresh visual perception and smooth and convenient user experience, guiding consumers to participate in green carbon reduction actions.
First of all, the IP image of China CITIC Bank credit card, "Lu Xiaoxin", as a virtual low-carbon expert, officially entered the "CITIC Carbon Account", accompanying users to witness the accumulation of green and low-carbon behaviors every day. Secondly, CITIC Carbon Account launched the "Green Life Consumption Guide" electronic journal for users for the first time, providing consumers with easy-to-understand green consumption identification guidelines from four dimensions, including green materials, green production, green recycling and green certification, to help consumers obtain practical reference when purchasing green products or choosing brands. The e-newsletter will regularly push and share with users through the green consumption community - "CITIC Green Star People Interactive Group" to help users obtain reliable and practical green consumption information and lower the threshold of green consumption.
Third, the "CITIC Carbon Account" has been upgraded to enrich and optimize a number of content modules, covering low-carbon calculators, low-carbon information, low-carbon Q&A and other channels, helping users understand the cumulative methods of low-carbon behaviors more clearly and intuitively. At the same time, around the product management system of "1 carbon account + 2 low-carbon theme cards" of China CITIC Bank, in the special area of "CITIC Carbon Account", new users can apply for new energy vehicle owner credit cards online - CITIC Bank I Car Credit Card and China CITIC Bank Low Carbon Wealth Debit Card according to the needs of card users, the card board is made of PETG environmental protection material, users will simultaneously activate the "CITIC Carbon Account" after opening the card, and accumulate personal carbon emission reductions for low-carbon behavior.
According to reports, after a year of gradual iteration, the "CITIC Carbon Account" has achieved carbon emission reduction accounting covering a total of 9 financial scenarios of credit and debit cards, including: electronic credit cards, electronic bills, online payment (including water, electricity, gas, etc.), non-media debit card opening, online transfer, credit second loan processing, credit second loan repayment and other financial scenarios. At the same time, the "CITIC Carbon Account" has supported the opening of accounts for all people, and users can register and open through multiple channels such as China CITIC Bank's mobile banking app, mobile card space APP, and CITIC Fortune Plaza, comprehensively promoting the wide integration of green and low-carbon into people's lives.
Since its launch in 2022, the "CITIC Carbon Account" has been well received by the majority of users, and on the occasion of the first anniversary, the number of accounts opened has exceeded 1 million, the cumulative carbon emission reduction has exceeded 100 tons, and the personal carbon emission reduction has been accumulated by scientific measurement methods, truly becoming a "green account" for users. At the same time, the "CITIC Carbon Account" has also received great attention and recognition from all walks of life, successfully selected as a benchmark case of the first "Eco-Brand Development Report (800)", was awarded the ecological brand certification, and won the "Global Green Finance Award - Innovation Award" of the 2022rd International Finance Forum (IFF) and the "Green Finance Pioneer Innovation Award" of Shenzhen Special Economic Zone Finance Society for its outstanding performance in green finance innovation and practice.
At the 4rd Sustainable Consumption Summit Forum held on April 12 this year, China CITIC Bank Credit Card Center attended the "CITIC Carbon Account" and was named a "Sustainable Consumption Pioneer" with its leading practice of promoting green consumption transformation with financial technology, and officially joined the member companies of the "Global Sustainable Consumption Initiative".
Recently, China CITIC Bank released the "2022 Sustainable Development Report", proposing to strive to practice the "dual carbon" green development concept, actively respond to climate change challenges, vigorously develop green finance, explore green innovation, and was awarded the "ESG Excellent Practice Case of Listed Companies" by the China Association of Listed Companies in 2022.