Rushing to various places to ignite consumption enthusiasm and reflect economic vitality
The tourist train is very popular
Reporter Shen Dongfang
With train tickets on sale for the May Day holiday, it's time to race fast again, and this year the train station and tourist attractions are crowded earlier than ever. "BBQ special train", "rape flower special train", "panda special train"... Since March, tourist trains have been laden with consumers to popular attractions across the country for the spring when tourism is booming.
One end is connected to "poetry and distant places", and the other is connected to the tourism industry and economic recovery. What is happening on the train going north and south and east to west?
Stove, small cakes with dipping sauce, Zibo barbecue "soul three-piece" to promote barbecue traffic into cultural tourism retention
At 4:16 on April 17, the G25 "barbecue train" full of passengers slowly departed from Jinan Station, but almost no one ate on the bus during dinner time. The passengers on this train either close their eyes or check the guide with their mobile phones, and most of them are running for the same goal - to have a Zibo barbecue.
The "soul three-piece" set of stoves, small cakes and dipping sauces brought the Zibo barbecue and brought guests from all over the country to the city. Since March, Zibo Railway Station has sent an average of 3,1 passengers and 9,2 arrivals per day. According to statistics, on April 4, a total of 15,83635 passengers arrived and sent to Zibo Station, setting a record high for the number of passengers arriving and sending in a single day at the station.
"The recent 'BBQ train' can be described as 'packed', with every round trip full of travelers from all over the world." Li Yang, conductor of the Jinan passenger section of the Jinan Railway Bureau, told reporters that in order to meet the needs of passengers, the Jinan Bureau of the State Railway has opened G3 and G31 "barbecue tour" EMU special trains between Jinan and Zibo every Friday to Sunday from March 4 to April 23, arranging a total of 9321 additional trains, which is also the first time that Shandong has opened a special train for food.
In the No. 5 car where the reporter is riding, cartoon signs and special decorations such as "Welcome to the barbecue train" and "Eat barbecue by train" can be seen everywhere to attract passengers to take photos and check in. Li Yang introduced that eighty or nine percent of the passengers on this train are college students, and the source of the student group has gradually expanded from around Zibo to all parts of the country, "taking the barbecue train has become one of the check-in items of 'special forces-style tourism'." ”
"In the evening, first go to Crystal Street to eat barbecue, tomorrow go to the Eight Great Bureau Pai Morning Market, and then go to Haidai Tower to see the scenery." Xiao Zhao, a college student from Dezhou, Shandong Province, and his friends had already scheduled a two-day trip, telling reporters that the attraction of Zibo is not only the barbecue, but also the hospitality of the local people. Yanshan University student Wang Wenjing and her best friend specially chose this "barbecue train", "Brushing this train on the Internet will distribute a lot of small gifts, so I specially bought a ticket for this train." ”
"Master, I want to go to a barbecue restaurant that has not queued for so long, do you have a recommendation?" "Get in the car, I'll tell you when you're there." From the south square of Zibo Station, not far away is the stop of the "Zibo BBQ Bus Line". From here, you can follow the bus to many local Internet celebrity barbecue restaurants for 1 yuan, and enthusiastic bus drivers will take the initiative to introduce passengers to the food near the station.
Crystal Street is one of the most popular night market streets in Zibo. Walking down this street, the evening wind carries a burst of fragrance. Open-air tables and chairs are lined up, with a feast on one side and a silent wait. "Our shop is open from 4 p.m. to 11 p.m., and many customers come and line up from 3 p.m., and at 3:14 we finish waiting for the number plates for the day. The aunts wearing sticks work from morning to night to barely meet the needs of the evening. Liu Jing, president of the Zibo Zhangdian District Barbecue Association, who has been working in the barbecue industry for <> years, introduced that the explosion of Zibo barbecue is not only due to the efforts of barbecue restaurants, but also the result of the joint action of the entire city.
The market supervision department conducts special inspections of barbecue restaurants to escort food safety; Public security dispatch more on-duty personnel, increase patrol density, and remind civilized dining; 34 A-level scenic spots launched "free open day" activities, increased the management of scenic spots, and improved tourists' experience and satisfaction... From Huimin consumption coupons to barbecue trains, from youth stations to barbecue maps, all departments at all levels in Zibo City have acted quickly to ensure consumers' experience from "food", "housing" and "travel", and create a barbecue feast with real work.
Song Aixiang, director of the Zibo Municipal Bureau of Culture and Tourism, told reporters that since the "Zibo BBQ" came out in early March, the city has received about 3 million tourists, a year-on-year increase of 800.84%, and achieved a total tourism income of about 9.77 billion yuan, a year-on-year increase of 9.97%. "We insist on seizing opportunities, responding quickly, taking the initiative to change, actively undertaking traffic, launching a series of special activities, and promoting barbecue traffic into cultural tourism retention." It is understood that the local government has launched 31 major cultural tourism theme products and 5 theme routes, and 10 scenic spots have launched high-speed rail ticket exchange discounts, and all districts, counties and scenic spots have timely launched "barbecue + music", "barbecue + intangible cultural heritage" and "barbecue + performance" and other themed activities to promote the deep integration of Zibo's cultural tourism industry and improve quality and efficiency.
The tourist train rushes to various places to ignite consumption enthusiasm, reflecting China's sustained economic vitality
"We have been preparing for this journey for many days and are looking forward to the new experience of retirement on the Green Train." Aunt Liang and her wife from Beijing's Dongcheng District finally welcomed their first long-distance trip in three years.
At 4 p.m. on April 18, Aunt Liang and his wife, who rarely slept late, dragged their suitcases into Beijing's Fengtai Station with a bright look, and they were about to board the tourist train in the direction of Jiuzhaigou from here. In the next 11 days of the trip, the two will go to Sanxingdui Museum with their travel companions, explore the ancient Shu civilization, visit the Jiuzhaigou Natural Scenic Area, Qingcheng Mountain, Dujiangyan, Enshi Grand Canyon and other world-class landscapes, and also experience the unique ethnic customs of the Jiuzhaigou Qiang, Tibetan, and Enshi Tu families, taste Tibetan special meals, Han-Chinese cuisine, and Sichuan snacks.
"Today's tourist train is not only a means of transportation, but also a leisure space integrating transportation, accommodation, catering and entertainment, bringing novelty and vitality to the tourism market. The special train does not change boxes or shops throughout the whole process, like a mobile home, large luggage can be placed on the car, and the special products bought back also have storage space, which will not cause a burden. In addition, the special train is also equipped with on-board doctors, common equipment, first-aid kits and medicines to provide medical protection for tourists. Zhao Huaying, sales manager of China Railway Travel Group, told reporters that a series of special tourist trains will be opened in the future, such as the special train in the direction of Aarshan and Tibet planned to be opened in May, and the northeast, northwest, southern Xinjiang, northern Xinjiang, Tibet, Guangdong, Hong Kong and Macao special trains planned to be opened from June to December.
"Barbecue train", "rape flower train", tourist train around the Tarim Basin... Since the beginning of this year, special tourist trains have been launched, helping the tourism market to continue to recover.
According to statistics from the China Tourism Research Institute, the first quarter of this year is the best start season since 2020, the tourism market has opened steadily, supply and demand are booming, and scale and efficiency indicators such as consumer confidence, entrepreneur confidence, and business performance have returned to the boom range. It is expected that the number of domestic tourists in the first quarter will be 14.6 billion, and the domestic tourism revenue will reach 1.3 trillion yuan, recovering to 2019% and 82% of 76 respectively.
"At present, China's tourism market is showing a good trend of both supply and demand." Dai Bin, president of China Tourism Research Institute, analyzed that from the perspective of demand, since the beginning of this year, urban and rural residents have been willing to travel, go further, stay longer, and play more cultured, which in turn will drive the comprehensive consumption and economic growth of the destination. From the perspective of supply, typical tourism forms such as tourist attractions, theme parks, resorts, hotels, homestays, travel agencies, airlines and their upstream and downstream affiliated enterprises are recovering, personnel are accelerating the return of personnel, and supply chain restructuring is basically in place, "going out with a land, on the road with a car and boat, staying in a hotel", effectively meeting the personalized and diversified needs of tourism.
In addition, tourism policies have shifted from supporting the bottom to supporting, industry guidance and policies benefiting the people frequently, and the rise of tourism development conferences, investment promotion, establishment and application, publicity and promotion in various places has also added a fire to the boom in cultural tourism consumption. "Previously, I and the directors of cultural and tourism bureaus of 10 districts, counties and functional areas in Zibo, as well as the 'spokespersons' of 33 popular scenic spots in Zibo, such as Hongye Persimmon Rock, Mata Lake and Zhoucun Ancient Shopping Center, boarded the barbecue special train and became the 'Zibo Cultural Tourism Recommendation Officer' to introduce Zibo's cultural and tourism resources to passengers, and achieved good results." Song Aixiang said.
For the upcoming May Day holiday, Dai Bin is optimistic. "Under the influence of statutory holidays and local supply preferential factors, domestic leisure, sightseeing, research, pension and other tourism consumption demand is expected to be released on a large scale, and there will be a tourism peak in May Day." He said that the prices of air tickets and hotels have increased significantly during the May Day period, especially in cities such as Beijing, Shanghai and Shenzhen. According to the research institute's consumption willingness survey data, 3.92% of those who are willing to travel in the next three months, nearly 7 percentage points higher than the same period last year, of which the proportion of domestic inter-provincial tourism is as high as 4.38%, and the proportion of travel in May is 6.5%.
"The tourism industry continues to heat up, sending a positive signal that China's economy is improving, and this signal is also reflected in all walks of life." Data released by the National Bureau of Statistics on April 4 showed that GDP in the first quarter increased by 18.4% year-on-year, and the national economy stabilized and rebounded, making a good start. Scenic spots, night markets, stations, various tourist scenes feel the flow of people; Electricity consumption, manufacturing investment, "excavator index", indicators reflecting the continuous upward trend of economic activity; Construction sites, workshops, wharves, and space for throughput and circulation have witnessed the prosperity of production and sales... The "troika" goes hand in hand, stimulating China's economic market to "ignite".
Carry out special supervision around tourism "food, accommodation and transportation", and strictly investigate work style problems such as discounted implementation of responsibilities and perfunctory work service attitudes
The water splashes, the music plays, and in April, the Dai New Year "Songkran" has a strong tropical atmosphere, attracting tourists from all over the world to Xishuangbanna. According to statistics, during this year's Songkran Festival, Xishuangbanna received a total of 4,200,21 tourists, a year-on-year increase of 310.35%; The total tourism revenue was 21.16 billion yuan, a year-on-year increase of 291.13%.
"I want to book a standard room for Songkran, how much does it cost?" Before the Songkran Festival, discipline inspection and supervision cadres of Xishuangbanna Prefecture "transformed" into foreign tourists, walked into many hotels to consult housing prices, and supervised and closely supervised the "food, accommodation and transportation" industry that tourists experienced.
In the face of the good trend of comprehensive recovery of the tourism industry, the Prefecture's Commission for Discipline Inspection and Supervision issued the "Special Supervision Work Plan on the Rectification of Tourism Market Order", focusing on the "medium obstruction" in the development of the tourism market, focusing on supervising and inspecting the handling of mass appeals, public opinion response, feedback, and whether the tourism market order rectification is effective by checking complaint registration, visiting scenic spots on the spot, and inquiring about tourists. Hold a work meeting on the supervision of the order of the tourism market, listen to the situation of the order rectification of the tourism market in various tourism-related departments, continue to consolidate the main responsibility and supervision responsibility of the development of the tourism industry, and promote the healthy and sustainable development of the tourism market.
The hot cultural tourism market is closely related to consumption, employment and people's livelihood, and ensuring the development of the tourism industry is an important starting point for ensuring high-quality economic and social development. Based on their functions and responsibilities, local discipline inspection and supervision organs closely monitor the implementation of tourism industrialization policies and carry out special supervision to escort the healthy development of the tourism market.
"I can get the certificate on the same day of application, and my barbecue restaurant will open immediately!" On April 4, in the barbecue service area of the Zhangdian District Administrative Examination and Approval Bureau of Zibo City, Mr. Wang obtained the business license and food business license required to open a barbecue restaurant.
Riding the Zibo barbecue "east wind" to open a barbecue restaurant - in the process of carrying out research-style supervision to optimize the business environment, the second discipline inspection and supervision team appointed by the Zhangdian District Discipline Inspection Commission was keenly aware of this common demand, and fed back to the district administrative examination and approval bureau in the form of work tips, urging it to optimize the approval process, innovate service methods, and improve service efficiency. Under the supervision of the District Commission for Discipline Inspection and Supervision, the District Administrative Examination and Approval Bureau took the newly established barbecue enterprises (shops) as the object, included 6 matters such as business licenses into the "barbecue industry service zone", and opened a special window for barbecue business to handle the "green channel" to provide convenient services for the masses.
Focusing on the service guarantee for the development of Zibo barbecue, the discipline inspection and supervision teams of the Zibo Municipal Commission for Discipline Inspection and Supervision are in front of supervision and actively perform their duties: the discipline inspection and supervision team stationed in the Municipal Development and Reform Commission urges the Municipal Development and Reform Commission to issue a series of policy documents to support the prosperity and development of the nighttime economy, and invest 20 billion yuan to cultivate and enrich the nighttime economy. The discipline inspection and supervision team of the Municipal Federation of Trade Unions randomly inspected and visited more than 50 barbecue market operators to gain an in-depth understanding of the integrity and diligence of regulatory departments, and to study and judge in advance and supervise the functional departments to perform their duties honestly in accordance with the law. The discipline inspection and supervision team stationed in the Municipal Transportation Bureau urges the Municipal Transportation Comprehensive Administrative Law Enforcement Detachment to carry out special rectification actions for the passenger transport rental market in response to individual irregular behaviors such as indiscriminate parking of vehicles in the south square of the railway station, shouting and soliciting passengers.
As vibrant as Zibo barbecue is the night market economy in Guilin, Guangxi. Yangshuo Yitian West Street, Guilin East and West Alleys, and Guilin Sunac Tourism Resort are the "Internet celebrity check-in places" for Guilin night tours. Since April, the city's Discipline Inspection Commission and Supervision Commission have led the establishment of a "room, group, and prefecture bureau" linkage supervision group, focusing on the implementation of policies, work style, management services and other aspects to carry out research and supervision. Through on-site visits, individual conversations, and data review, it was found that there were insufficient night law enforcement patrol personnel in individual scenic spots, lagging handling of consumer complaints, untimely traffic facilitation, and blind areas in sanitation cleaning, which affected tourists' travel experience.
In view of the problems of the style of work style such as discounted responsibility implementation behind these phenomena, superficial night law enforcement inspections, and perfunctory work service attitudes, the linkage supervision team adopts methods such as face-to-face reminder conversations, preparation and issuance of supervision work recommendation lists, listing supervision, and follow-up return visits, etc., to urge relevant departments to draw inferences from one case to another, carry out the large-scale investigation and rectification of hidden risks of the "moonlight economy" in the tourism market, implement the "area package rotation" system for key scenic spots in night tourism, and embed supervision work into the nighttime cultural tourism consumption season. Cultural tourism consumption activities such as the big night market promote cultural tourism and consumption, and escort the development of the "moonlight economy" in tourism cities.
In addition to supervising the development of escort tourism, the Huangshan Municipal Commission for Discipline Inspection and Supervision of Anhui Province has worked hard to seize the opportunity of tourism recovery, based on the rich local clean cultural resources, vigorously excavated the clean elements in revolutionary culture and excellent traditional culture, and beaded the former residences and places of local clean officials and celebrities. Promote cultural and tourism departments to integrate the construction of a culture of integrity into the training content of tour guides, improve the comprehensive quality of employees in the cultural and tourism industry, sing the brand of "clean tourism", create a social atmosphere of advocating morality and honesty, and let the culture of integrity infiltrate the hearts of the people.