On April 4, the third Langjiu Manor Sanpin Festival was held in the main venue of Langjiu Manor and 14 city branch venues including Beijing and Xi'an. Langjiu invited many partners, consumer friends, and Langjiu fans to witness together, opening a grand event of quality, brand and taste.
Wang Junlin, chairman of Langjiu Group
It is reported that the Langjiu Manor Sanpin Festival is a festival shared by Langjiu and Langjiu fans. As early as the "Langjiu Quality Award" commendation meeting in 2020, Wang Junlin, chairman of Langjiu Group, announced that Langjiu will hold the Langjiu Manor Three Pins Festival every year thereafter to give commendations and awards to people from all walks of life and Langjiu employees who have contributed to the quality, brand and taste construction of Langjiu.
The 3rd Langjiu Manor Sanpin Festival was full of highlights, Jia Pingwo, Shu Ting, Su Tong and other literary celebrities gathered, and former chairman of Moutai Ji Keliang and other liquor titans attended the scene to present awards to the winners.
This year's Sanpin Festival presented three major awards, quality award, brand award, taste award, and 17 projects, and commended and rewarded people from all walks of life and employees who contributed to the quality, brand and taste construction of Langjiu, and a total of 729 groups/individuals won awards.
Three major awards and 17 projects, Langjiu rewarded the outstanding contributors of the "three products"
Langjiu culture is a quality culture, and quality is the lifeline of Langjiu. In order to improve the quality, Langjiu grasps the quality, grasps the source, grasps the raw materials, builds the first production workshop in the field, constantly explores new technologies and new processes, improves the quality management system, strictly controls every link, and ensures that the product quality and taste are consistent.
Ji Keliang, former chairman of Moutai, presented awards to the winners
Therefore, in this year's "Langjiu Manor Three Pins Festival", the first batch of quality awards were awarded, and at the ceremony, many teams, units and individuals won quality awards, quality awards, quality awards, scientific and technological achievement awards and other awards.
Among them, the winners of the Quality Award and Quality Excellent Partner Award - 40 Sichuan "Mi Hongliang Base Demonstration Villages" are particularly eye-catching. Thanks to the abundant sunshine and rain in the Chishui River Basin in southern Sichuan, the rice sorghum produced in the demonstration village has solid, plump grains and high amylose content, which ensures the ultimate quality of Langjiu from the source.
Over the years, Langjiu has been insisting on quality improvement and industrial poverty alleviation going hand in hand, contributing to rural revitalization. It has brought long-term benefits to the farmers of the demonstration village, as Zhang Quan, the representative of the demonstration village, said: "Our village did not grow sorghum before signing the contract with Langjiu, and after signing the contract with Langjiu, we launched an order-based cooperation model, and Langjiu was purchased at a guaranteed price." It not only contributed to the development of sorghum planting industry in our village, but also solved the surplus labor force in the village. Since cooperating with Langjiu in 2018, our village has generated more than 275.<> million yuan through the sale of sorghum to Langjiu. ”
In addition to quality awards, in this year's Sanpin Festival, Langjiu also presented many awards such as "Brand Award - Leading Consumption Award", "Brand Communication Award - Cultural Contribution Award", "Taste Award and Taste Improvement Award", expressing heartfelt thanks to partners from all walks of life who have contributed to the building and taste construction of Langjiu.
Wang Junlin, chairman of Langjiu Group, first mentioned the "five major consciousnesses": promoting the high-quality development of Langjiu in the new era
For three years and three sessions, the "Sanpin Festival" has become one of the core brand actions of Langjiu to promote quality as the best in the same price. Through this event, the full range of Langjiu products has won the love of more and more consumers, and sales have also achieved steady growth.
The scene of the 3rd Langjiu Manor Sanpin Festival
"Brewing the ultimate good wine, only customer is respected, brewing the best wine in the world, and constantly meeting the needs of consumers for a better life is the original intention of Langjiu." Wang Junlin said that at present, based on a new starting point of 200 billion yuan to embark on a new journey, Langjiu in the new era is building "five major consciousnesses" to meet high-quality and sustainable development.
Specifically, the "five major consciousnesses" are: the consciousness of "brewing the ultimate good wine", the consciousness of "only customers are respected", the consciousness of "value creation", the consciousness of "everyone's langjiu", and the consciousness of "serving a better life". That is, to meet consumers' needs for a better life with ultimate quality, ultimate service, co-construction, co-creation and sharing.
In the future, Langjiu said that it will not forget its original intention, continue to practice the three-product strategy, and constantly promote the three goals of Langjiu: it has an important position in the liquor industry; and Moutai on the right bank of the Chishui River have their own characteristics, and jointly make high-end sauce wine; Lang wine and fragrance have become popular products; Langjiu Estate has become a world-class winery and a yearning place for liquor lovers. With more pragmatic practice, a more innovative attitude and more inclusive energy, Langjiu people will bring vigorous vitality to the Chinese wine industry.