Tapping Women's Spending Power and Decoding the "She Economy" at the Industry Consumer Expo

(Focus on Consumer Expo) Tapping Women's Spending Power and Decoding the "She Economy" at the Industry Consumer Expo

Haikou, April 4 (Reporter Zhang Xiyi) As one of the activities of the third China International Consumer Goods Fair, the "Women in the New Era + Series Summit Forum" was held in Haikou on the 11th. Representatives of well-known brands and female entrepreneurs gathered together to discuss new trends, changes and opportunities in the female consumer market around the "she economy".

More than 65,3300 consumer boutique brands from <> countries and regions participated in the exhibition, especially in the fields of jewelry, luxury goods and beauty and skin care consumption. With the theme of "New Women, New Consumption, New Business Opportunities", the forum focused on the fashion and artistic needs of women's consumption, and exchanged topics such as brand building, innovative marketing, and product creativity in the new era.

Ye Zhibin, president of the China Jewelry and Jade Jewelry Industry Association, said that the female economy in the new era is becoming a strong driving force to promote consumption, create demand and promote economic and social development. Through the exchange of women's economy in the new era, the forum promotes the high integration and high-quality development of economic, art, science and technology, culture, jewelry, fashion and other elements, and brings new enlightenment to the development of women's economy in the new era.

At present, China's female consumption power has added new momentum to the global consumer market. Damien Cody, president of the International Colored Gemstone Association, said in a video speech that according to statistics, in 2021, the market size of China's colored gemstone products will be about 315.<> billion yuan, and the International Colored Gemstone Association expects the demand for colored gemstones to continue to grow.

Participants believe that the key to boosting consumer confidence lies in cultivating a healthy consumption culture that consumers can trust. Women can shape consumer culture with a more delicate perspective and the power to be flexible and tenacious.

How to expand the female consumer market and reshape the consumer culture? Lu Zhan, Secretary-General of Beijing Reignwood Cultural Foundation, mentioned that brand building should be taken first, a brand that coexists in harmony with society and nature, and the cultural concept of health and integrity should be promoted. "In 2016, Reignwood Beijing Cultural Foundation cooperated with Reignwood Group to lead poor students out of the mountains to see the world, and the deep integration of brand and public welfare formed a two-way drive, while amplifying the power of public welfare and brand voice."

Lu Zhan suggested that enterprises can give full play to the power of cultural innovation, improve product quality, improve the industrial chain, especially strengthen the unique advantages of "other power" in cultural innovation, and boost consumer confidence. For example, she said, in recent years, the foundation has increased industrial integration through cultural innovation and scientific and technological innovation, conformed to the inheritance and development trend of "national tide" fashion and traditional Chinese culture, developed creative cultural products, innovated public cultural spaces, and also empowered the green economy and health industry through "culture +", created parent-child competition products in the cultural tourism market across the country, and broadened the space for family cultural consumption.

Empower "She Economy" and bloom "She Power". Lu Zhan said that Reignwood Cultural Foundation will make use of the favorable policies of Hainan Free Trade Port, join hands with more upward and good forces, build a large platform for cultural public welfare, and rely on the advantages of the "Belt and Road" education fund and youth public welfare projects to inject new momentum into Hainan's cultural public welfare undertakings and economic and trade exchange development.

The forum also released the "Women's Consumption Insight Report" and "China Women's Automotive Consumption Trend Report", which deeply explored the preferences and behavioral characteristics of "her consumption" and discussed the online and offline opportunities and trends of women's consumption under the new situation.

This forum is guided by the People's Government of Hainan Province, co-sponsored by China Jewelry and Jade Jewelry Industry Association, National Jewelry and Jade Jewelry Inspection Group Co., Ltd., and Southern Finance All Media Group, named by VOSS, and specially supported by Beijing Reignwood Cultural Foundation, Hong Kong Trade Development Council and Italian Foreign Trade Commission. (End)