Xinxiang, April 4 (Yang Dayong, Kan Li) Prepared dishes should pay attention to safe food and health food, pay attention to highlighting the temperature and thickness of the product, China's prepared vegetable industry must make pre-made dishes with roots and soul, and create the taste of mother... The three-day 11 Zhongyuan Nonggu Prepared Vegetables International Expo and Industrial Development Forum opened in Xinxiang, Henan Province on the 2023th, and industry experts and scholars from home and abroad provided suggestions for China's prepared vegetables to "go to sea" and industrial transformation.
It is reported that pre-made dishes are written into the Central Document No. 2023 in 2023. Document No. 153 of the Henan Provincial Party Committee in 4000 also proposed to build an important prefabricated vegetable production base in the country. There are 2022 food processing and pre-made vegetable enterprises in Xinxiang City, where the expo is held, with more than 364,<> products, and a revenue of <>.<> billion yuan in <>.
The expo and forum focused on the development direction, product innovation and key technical solutions of the prepared vegetable industry at home and abroad, further smoothed the distribution channel of prepared vegetables "buy Henan, sell the world", strengthen communication and docking, enhance exchanges and cooperation, and promote the development of prepared vegetable industry in China and even the world.
"U.S. households are spending more and more on eating out, and whether people eat at home or out, most of them are prepared dishes." Anton, chairman of the Midwest Poultry Alliance Conference, believes that prepared dishes should focus on safe foods and health foods, such as low-carbon water, low sodium, low calorie, non-pickled, organic food, natural antibacterial agents, functional ingredients, etc.
How to smooth the distribution channels of prepared dishes in the world?
During the expo, the Henan Prepared Vegetables Overseas Alliance was established, aiming to promote the "going to sea" of prepared dishes. Zhang Jianchun, vice president of the Cambodian Henan Chamber of Commerce, said that the prefabricated vegetable overseas alliance can graft the superior resources between prefabricated vegetable enterprises, reduce various costs of enterprises through one-stop services, and solve problems such as industry information asymmetry.
He also believes that when excavating traditional dish techniques in the prepared vegetable industry, it is necessary to pay attention to highlighting the temperature and thickness of the product. Chinese traditional dishes are the root of the industrialization of prefabricated dishes, and local explosive products and Internet celebrity products are the market beacons that light up the industrialization and industrialization of prefabricated dishes.
In the view of Hao Beihai, general manager of Fulai Consulting, China's prepared vegetable industry must do things with roots and soul. In order to find the root of strategy, we need to focus on categories, cuisines, and regions. And "soul" means that the brand must have a soul, otherwise consumers cannot remember the brand.
Meng Shaohua, vice president of Henan Shuanghui Investment and Development Co., Ltd., introduced that in the research of core technologies of prefabricated dishes, Shuanghui is currently mainly committed to solving key technical problems such as heat, pot gas, flavor science, and new technologies for high-end intelligent processing of prefabricated dishes. At the same time, the company is currently jointly formulating 5 group standards to promote product quality improvement and lead the construction of national prepared dish standards through standards first.
Chaiva Yutakun, inspector general of Thailand's Ministry of Agriculture and Cooperatives, said at the conference that he hopes to use the conference to further deepen practical cooperation with Henan in the fields of agricultural and food processing and cross-border trade.
At the forum, participants in the industry interpreted the changes and opportunities of the prepared food industry, looked forward to the development trend of prepared vegetables, and sought a way out and development for the prepared food industry. (End)