According to data from the technology platform, in March this year, Chengdu led many night indicators such as catering, hotel accommodation, leisure and entertainment, and movie performances

The "2022 Urban Business Environment Innovation Report" was released, and Chengdu was selected as the "2022 Urban Business Environment Innovation City", and Pengzhou was selected as the "2022 Urban Business Environment Innovation County (City)"

"Walk the streets of Chengdu with me..." Chengdu in Zhao Lei's song is not only a fireworks capital favored by tourists during the day, but also attracts tourists to linger at night.

Since the beginning of this year, consumption in various places has recovered and picked up, and the night economy has driven market vitality. According to data from technology platforms, in March this year, the overall order volume of night consumption in Chengdu increased by 3.26% year-on-year, leading many night indicators such as catering, hotel accommodation, leisure and entertainment, and movie performances, becoming the new first-tier city with the largest night order volume and transaction value.

New life

Work during the day and set up a stall at night

Young people love nightlife

As the weather warms up and tourists are crowded, the "night economy" has become a city card in Chengdu.

On Xiaohongshu, some netizens summarized "must visit the night market when you come to Chengdu", and there is the Sansi Road Night Market, which is known as "Pattaya Chengdu Fenya"; There is the Chunxi Road Night Market close to the busy city and the bustling area; There is a night market on Jianshe Road that has been on fire for many years; There are up-and-comers, rich varieties of Willow Langwan Night Market...

In Wenjiang Liulang Bay Night Market, there are hundreds of kinds of delicacies, the average price is about 10 yuan. At the Sansi Road Night Market, cars are transformed into a "trunk market", where handmade lemon tea, coffee, and wine are bestsellers. In the Yinjialin Night Market in Wuhou District, in addition to food and drinks, there are also new games such as skateboarding and billiards.

Since August last year, Mr. Liu and three friends have set up stalls at the night market. The four young men, all "slash youths", work separately during the day and meet at night at night at night. From the past Sansi Road Night Market to the current Beihu Night Market, there are Mr. Liu's "century-old stalls" shop. The stalls mainly sell alcohol and fried skewers, and are open from 8 pm to the early hours of the next morning. "More and more people, especially young people, are entering the field of stalls, and there are more and more spots. This kind of consumption mode and atmosphere is easy for most young people, especially those who like nightlife. Mr. Liu said.

In April, Zhang Hua, a native of Chengdu, had friends who wanted to come to Chengdu to play, and the travel route designed by Zhang Hua for his friends included a night tour of Jinli. "The difference between day and night in Nishikiri is not ordinarily great. After nightfall, the lanterns on the street are lit up one after another, walking on the bluestone road and strolling the ancient street; When you are tired, you can also go to a small tea house to drink tea, and watch Sichuan opera and change your face by the way. ”

A local "Sichuan Opera Face Changing Performance Theater" in Jinli is very well received. In order to cater for tourists who spend at night, the theater is open until about 10 pm, and various group buying packages are also launched to increase exposure and increase store sales.

Of course, Chengdu's night is not only Jinli Old Street, but also wide and narrow alleys, ocean Taikoo Li, Jiuyan Bridge, Tianfu Panda Tower, Dongmen Wharf and other famous night tour scenes. As summer approaches, taking a boat to Jinjiang at night is also the first choice for many tourists to Chengdu.

Amid the boom in nighttime consumption, Chengdu's economy is accelerating its recovery. Technology platform data shows that in March this year, the overall order volume of night consumption (3 o'clock to 18 o'clock the next day) in Chengdu increased by 6.26% year-on-year. At the same time, Chengdu leads many nighttime indicators such as catering, hotel accommodation, leisure and entertainment, and movie performances, becoming the new first-tier city with the largest nighttime order volume and transaction value.

New business format

The coffee shop houses a 24-hour book house

New formats are constantly emerging

In addition to offline night consumption, with the rapid development of the mobile Internet, online night consumption is gradually becoming a new trend.

According to survey data, 65.7% of consumers will make nighttime purchases through online channels. In Chengdu, chain brands such as Lawson, 7-11, Xiaochai Gou, and Jianfu provide 24-hour online and offline services, among which many convenience stores have sold more than 9999,<> takeaways per month.

"There are a lot of hotels around us, and at night there are tourists buying drinks or disposable travel goods." An employee at a 24-hour convenience store in Chengdu said stores typically see a spike in consumption between 8 and 10 p.m., especially with a surge in takeaway orders.

According to the "2022 China Urban Convenience Store Index" released by the China Chain Store and Franchise Association, Chengdu has the largest proportion of 24-hour convenience stores, and 80% of convenience stores have achieved 24-hour operation, especially in Chengdu, "everything can be taken out" has become part of the nightlife of young people.

These are just a microcosm of Chengdu's new model of night economy. 24-hour hot pot restaurant, light show, 24-hour bookstore, 24-hour gym, night study room... In recent years, more and more forms of nighttime consumption have emerged in Chengdu to cater to the new demand for healthy life, immersive experience, trendy culture and other consumption.

In Chengdu's Kuanzhai Alley, a small coffee shop that has been in business for more than 10 years is trying to diversify: folk singers are invited to sing at night, the menu is set with fruit tea, pastries, black tea and other products other than coffee, and there is also a book house, which is open 24 hours a day.

"The location of this store is quiet, there is a terrace on the second floor, order a cup of Pu'er tea to enjoy the moonlight on the terrace, and look at the tourists below, it feels really good; There is a bookstore next to it, against the wall is a row full of bookcases, open 24 hours. One consumer said that the companions also praised the small store.

In the 29-hour gym of the R24 living space of Sansheng Township, there are a variety of fitness equipment such as elliptical machines, rowing machines, and treadmills. Resident Miss Lu is a frequent visitor here, "Usually around 8 p.m. every night, many young people come to exercise. "This is a shared gym, which can be selected by different pricing categories by hour, number of times, and monthly subscription, of which the price of 2 hours of fitness is 10 yuan.

The policy is favorable

Chengdu will increase

Strong support for the night-time economy

Among the new first-tier cities, Chengdu is one of the first cities to start to develop the nighttime economy and promote the continuous update and iteration of consumption scenarios. As early as 2019, Chengdu issued the Implementation Opinions on Developing the City's Nighttime Economy and Promoting Consumption Upgrading (hereinafter referred to as the Opinions). The "Opinions" mentioned that it is necessary to build night tourism scenic spots, night-time audio-visual drama parks, night-time parent-child paradises, night-time style blocks, etc.

"This kind of night-time economy is responding to and catering to the dividends of national policies, and it is also matching the core demands of the consumer side." The night-time economy is a very important lever to boost the economy and stimulate domestic demand. Zhu Danpeng, an analyst in the Chinese food industry and vice president of the Guangdong Food Safety Promotion Association, analyzed.

This year, the night-time economy has also been placed in an important position in Chengdu's economic development. On March 3, at the press conference of the Information Office of the Sichuan Provincial Government "Accelerating the Cultivation of the 'Shuli Comfort' Consumer Brand", Li Yuping, the person in charge of the Chengdu Municipal Bureau of Commerce, introduced that Chengdu will increase its support for the first-store economy, nighttime economy, headquarters economy, cultural tourism consumption and exhibition events. Next, Chengdu will also cultivate and create a number of demonstration and characteristic consumption scenarios to create an international consumption destination.

With the continuous development of nighttime consumption patterns, Chengdu's night-time economy will give birth to more possibilities.

Chengdu Business Daily - Red Star News reporter Yan Xue