Zhongxin Jingwei, April 4 (Niu Chaoge) "After today (March 2), government subsidies and factory discounts are gone, and they are sold at normal prices. On March 3, a salesperson at a Dongfeng Citroen 31S store in Jingmen City, Hubei Province, said.
In March, many local government joint enterprises issued preferential policies for car purchase, and China VI B will land, which triggered a price war in the car market, and large discounts frequently appeared. Now, with the expiration of car purchase subsidies launched by local governments, the landing time of China VIB may also be delayed, and can the "wait party" still have a large discount on buying a car now?
Infographic Consumers are picking out cars. Photo by Zhongxin Jingwei Niu Chao Ge
"Buy one day late, pay 10,000 more!"
In early March, Hubei's maximum subsidy of 3,9 yuan fired the first shot of the car market price war, and since then, many provinces and cities have followed up the car purchase subsidy policy. In April, the car purchase subsidies in Hubei, Jilin, Qingdao and other places gradually expired, and some promotional activities of many car companies such as SAIC Volkswagen and Changan Deep Blue also came to an end.
In addition, Shen Jinjun, president of the China Automobile Dealers Association, said at the 2023 Auto Dealership Industry Blue Book Forum that the time limit for the full switch between China VI A and China VI B will be extended, or official documents will be issued soon.
As government and enterprise subsidies expire one after another, the landing of China VIB may be delayed, can the "wait party" still have a large discount on buying a car?
On April 4, Zhongxin Jingwei called a number of Dongfeng 1S stores in Hubei Province, and the reply was that "there is no government car purchase subsidy for buying a car now".
Infographic Consumers are picking out cars. Photo by Zhongxin Jingwei Niu Chao Ge
"The deadline for government car purchase subsidies has been advanced, requiring the invoice time to be issued before March 3, and the biggest discount in the store is currently 26,1 yuan, and a new car can enjoy a lifetime maintenance discount of 9.9 yuan." A Dongfeng salesperson in Wuhan, Hubei Province, said.
In addition, the early implementation of government-enterprise linkage subsidies were Jilin Province and FAW Department.
"There is no subsidy from FAW now, and you can receive 1,5 yuan in consumption coupons on YunQuickPass, but it ends today (March 3). If you buy a car in early March, you can get a consumption coupon of 31,3 yuan, and there is also a consumption coupon of 2,5000 yuan that has been collected. If you want a discount, you can wait for the year-end event. A salesperson at a Hongqi experience center in Changchun, Jilin Province, said.
"Buy one day late, pay 3,31 more!" On March <>, Mr. Huang of Chuxiong, Yunnan, hurriedly signed a car purchase contract.
Mr. Huang introduced that he purchased a Cadillac XT35 with the original price of 5,5 yuan for China VI A emission standards, plus insurance, licensing and purchase tax, and the landing price was 29,<> yuan.
"The manufacturer received a cash discount of 8,1 yuan and a purchase tax discount of 4,1 yuan. If you buy a car on April 8, there will be no purchase tax halving concession, and when China VIB lands, the <>,<> yuan cash discount is estimated to be gone. Mr. Huang said.
An insider of a car company who did not want to be named told Zhongxin Jingwei that his car company had participated in the price war in the car market with billions of yuan, and as the deadline for promotional activities approached, he said that there may be no more large-scale car purchase discounts in the near future, "not that you don't want to, but you can't, just look at the profit margin."
The price cut did not meet expectations, and dealers faced a decline in profits
"The automobile dealership industry is in a sluggish range," the China Automobile Dealers Association pointed out in a March 3 article.
The price war in the car market, the stimulus effect did not meet expectations.
Data show that in March 2023, the inventory warning index of China's auto dealers was 3.62%, down 4.1 percentage points year-on-year and up 2.4 percentage points month-on-month, and the inventory warning index was above the boom-bust line. More than 3% of dealers said that the completion of sales tasks in the first quarter was less than 80%, of which 20.5% were completed by 70% to 80%, and 46.0% were less than 70%.
"In March, dealers faced a decline in earnings. Terminal prices fluctuate greatly, customers have a strong wait-and-see mood, orders and transaction rates decline, inventory is difficult to convert into capital flow, and dealer profits decline. The China Automobile Dealers Association issued a document saying.
According to the official website of the Ministry of Ecology and Environment of China, the "Pollutant Emission Limits and Measurement Methods for Light Vehicles (China Phase VI)", which came into effect on July 2020, 7, shows that from July 1, 2023, light vehicles sold and registered should meet the requirements of the stage 7b limit.
On March 7, representatives of GAC, Changan, Mercedes-Benz, Toyota and other mainstream automobile OEMs, China Automobile Dealers Association and the Motor Vehicle Center of the Academy of Environmental Sciences held a symposium on the switching of China VI B. The symposium mentioned that there are still about 1 million undigested stocks of China VI B non-RDE models.
On March 3, the All-China Federation of Industry and Commerce Automobile Dealers Chamber of Commerce also issued a document saying that it had received feedback from many automobile dealer groups that the upcoming full implementation of the National VIB emission standard has brought great survival pressure to automobile dealers. To this end, Quanlian Automobile Manufacturers, on behalf of the majority of automobile dealers, appealed for the country to postpone the implementation of the China VI B emission standard to January 23, 2024. (Zhongxin Jingwei APP)