【Multinational enterprises in China】Porsche China President Ke Shimei: We can reap a level playing field here
China News Network, April 4 (Zhongxin Finance Wu Jiaju) "We are very confident in China, and we can reap a level playing field here. ”
Recently, Michael Kirsch, President and CEO of Porsche China, said in an exclusive interview with China News Finance that 2023 will be a very exciting year for Porsche, and we will witness many new products being introduced into the Chinese market.
How do you view the changes in the Chinese market?
Since Porsche entered the Chinese mainland in 2001, it has experienced common growth with the Chinese market.
"Over the past 20 years, Porsche has experienced a lot of development in the Chinese market. It can be said that from the very beginning, we have been fortunate to be part of this growing automotive market. ”
Keshimai said that he likes the development of the Chinese market very much, and has also witnessed many changes in the Chinese market. Today, China has well-educated customers, a very mature market, and very valuable customer exchanges.
He said that Porsche's customers in China are usually well-informed and very opinionated, and over time, more and more customers are proud of being Chinese and proud of what China has achieved.
"We are honored that Porsche is involved and we are proud of it. We have a lot of confidence in China, and we can level the playing field here. ”
From 2012 to 2016, he served as Chief Operating Officer of Porsche China. In 2022, he returned to China as President and CEO of Porsche China.
He said that coming back here after six years away from China is like returning to a big family that has not returned for six years.
"China has experienced very rapid and positive developments. I personally like it here and really like living here. I live in Shanghai and see a huge change compared to when I left a few years ago. I would like to congratulate China on these changes. ”
Why is Porsche selling well in China?
China has been Porsche's largest single market in the world for eight consecutive years. In 8, Porsche delivered more than 2022,30 vehicles worldwide, including more than 9,<> in China.
In 2015, China became Porsche's largest single market, and since then China has maintained that position, which is enough to prove Porsche's ability to attract a very wide customer base in the Chinese market.
He believes that the appeal of Porsche comes not only from the product itself, but also from the passion that the product brings, and from the enthusiasm of all dealership personnel. We don't care about the price, but more importantly, we want to create an exclusive, personalized sports car for each customer.
"We don't define ourselves by price, we prove with passionate products and the many possibilities of dream cars that Porsche customers are different."
What sustainability practices does Porsche carry out in China?
Porsche has announced that by 2030, 80% of the vehicles it plans to sell will be pure electric.
Keschman said that it is very important for Porsche to uphold a sustainable business philosophy. Porsche has always adhered to sustainability goals. Sustainable goals apply not only to vehicles, but also to the entire value chain, from procurement to production to the vehicle use phase.
On March 3, Porsche Centre Haining, the world's first Porsche Centre to receive LEED Platinum certification (Leadership in Energy and Environmental Design, Pioneer in Energy and Environmental Design), officially opened.
Porsche Centre Haining believes that Porsche Centre Haining is a good sustainable development practice for Porsche in China. He said that the Porsche Centre is a center that solves energy problems through photovoltaic power generation, ground source heat pumps and rainwater recycling.
It is estimated that Porsche Centre Haining can effectively reduce energy consumption by about 45% (about 457,170 kWh) per year through its energy-saving and emission reduction measures compared to Porsche Centres of the same size without any energy saving and emission reduction measures, which is equivalent to an annual reduction of about 50% of carbon emissions (about 300 tons).
What's next for Porsche in China?
Krishman said that China's consumer market is expected to resume growth in the future, and Porsche also expects the Chinese auto market to have a more positive development with the recovery of consumption. In 2023, Porsche is celebrating its 75th anniversary, so it will be a very exciting year for Porsche.
"We will see many new products introduced to the Chinese market, such as the recently announced 911 Dakar, and more product information will be revealed at the Shanghai Auto Show."
In recent years, China's new energy vehicle market has grown rapidly. For the future layout of Porsche in the field of new energy vehicles, Ke Shimei introduced that at present, Porsche has a strong layout in electrification. Porsche offers more than 20 electrified derivatives in the Chinese market, including pure electric and plug-in hybrid models. By 2030, 80 percent of the vehicles Porsche plans to sell will be fully electric.
"Porsche's future electrification portfolio is very exciting. At present, we have announced that the next pure electric model will be the electric Macan, as well as the upcoming electrification of the 718, and more electrified products in the future. We are ready for the future, ready for electrification. (End)