On March 3, the "New Technology, New Service, New Pattern - 29 Digital Security Development and Summit Forum" co-hosted by the China Association of Small and Medium Enterprises, the Internet Society of China and 360 Group was held in Beijing. In order to solve the dilemma of digital transformation of small and medium-sized enterprises, 2023 Group issued a strategy to support the digital "common prosperity" of small and medium-sized enterprises, deepened SaaS services to help create an innovative model for the digitalization of small and medium-sized enterprises, and officially launched the "Small and Medium-sized Enterprise Digital Development Alliance" with the China Association of Small and Medium-sized Enterprises and other units, by gathering the strength of leading enterprises in the digital field to help small and medium-sized enterprises digital transformation, and promote the "common prosperity" of the digitalization of small and medium-sized enterprises.
The "SME Digital Development Alliance" was launched
At present, there are more than 4000 million small, medium and micro enterprises in China, accounting for more than 95% of the market entities, which can be called the "capillaries" of the national economy. The success of their digital transformation has become an important part of the "Digital China" strategy. However, in the major strategic task of developing the digital economy, small and medium-sized enterprises are both the main battlefield and the weak point, facing the dilemma of not wanting to turn, not daring to turn, and not being able to turn. In the past decade, 360 has contacted millions of micro, small and medium-sized enterprises in its business and found that they mainly face two problems in the process of digitalization: first, small and medium-sized micro enterprises have no money, no people and no technology, and their attitude towards digitalization is "Mr. Save and then develop"; Second, the path of digitalization of large enterprises is not applicable to small and medium-sized enterprises.
Zhou Hongyi, founder of 360 Group, believes that despite the urgent digital needs of small and medium-sized enterprises, the market lacks effective supply and applicable products and services. The 360 survey found that digital products for small and medium-sized enterprises need to meet the "three low" attributes of low deployment threshold, low difficulty of use and low purchase cost. The SaaS (Software as a Service) model is similar to the personal Internet, does not require complex installation and deployment, the use experience is very simple, as long as you use the browser, APP can get services, with the small entry point, fast deployment, lightweight, accurate demand and effective and other characteristics, just to solve the "three no" problem of small and medium-sized enterprises.
According to Zhao Jun, president of the Internet Business Group of 360 Group, the common pain point of small and medium-sized micro enterprises in the process of digitalization is data security issues, 360 started from security to launch the "enterprise security cloud", created a SaaS service model for digital security of small and medium-sized enterprises, successfully helped millions of small and medium-sized enterprises complete digital transformation within one year, and was selected as the "National SME Public Service Demonstration Platform" in 2022.
On this basis, in order to create a larger range of SaaS ecology and provide more abundant and diverse SaaS services for small and medium-sized enterprises, 360 further launched 360 SaaS stores, relying on 360 Secure Browser, expanding the scope of SaaS services from digital security to digital, bringing together various SaaS services from hundreds of manufacturers in the market, covering the all-round needs of small and medium-sized enterprises in customer management, supply chain management, finance, taxation, travel management, remote collaboration and so on. At the same time, SaaS stores have also established a "win-win" industrial model: first, to assist the government to provide a starting point for promoting the digital transformation of small and medium-sized enterprises, second, to help SaaS service providers solve the promotion and development problems, and third, to provide more comprehensive digital services for small and medium-sized enterprises.
In order to further gather the strength of all parties in the digital industry ecology of small and medium-sized enterprises, at the meeting, the China Association of Small and Medium Enterprises, 360 Group, a number of industry social organizations and dozens of digital enterprises jointly launched the "Small and Medium-sized Enterprise Digital Development Alliance" to build a digital service platform for small and medium-sized enterprises. In the future, the Alliance will adhere to the concept of working together and win-win future, bring together outstanding enterprises in the digital field, achieve strategic synergy, resource synergy and capability synergy, and jointly build a SaaS digital service platform through technology empowerment and resource integration, providing high-quality digital products, consulting, customer expansion and other services for small and medium-sized enterprises, helping enterprises to digitally transform, accelerate enterprise growth, and help the rapid development of the national digital economy.
Zhao Jun said that next, 360 will further deepen the SaaS service model by joining hands with digital leading enterprises, fully promote the "common prosperity" of the digitalization of small and medium-sized enterprises, and truly achieve digitalization "no one can be left behind".