China News Network, March 3 (Zhongxin Financial Reporter Wu Tao) What is it like to sleep with a "giant panda" every night? Recently, with the public's attention to giant pandas, the hot sales of imitation giant panda dolls have also attracted attention. The reporter's investigation found that the quality of giant panda dolls on the market is uneven, and the price is disparity.

"Giant panda fever" drives the panda concept economy

Since the beginning of this year, the panda "Yaya" living in the United States has touched the heartstrings of countless Chinese people due to poor health, and the giant pandas "Xiangxiang", "Yongming", "Sakurahama" and "Momohama" living in Japan will return to China one after another, and going to Chengdu to see the giant panda "flowers" has also become a trend... Driven by the "giant panda fever", the panda concept economy has also become popular, including the increase in sales of panda dolls.

"The real thing is still quite amazing." "Good rua!" "My eyes still move, and I am shocked." Recently, simulated giant panda dolls are hot selling on e-commerce platforms, and data from a manufacturer shows that more than 6000,50 simulated giant panda dolls have been sold to more than 11 countries and regions; There are also merchants who updated a "seller said", with more than <>,<> views, and the barrage brushed the screen.

The picture shows a simulated giant panda doll of a grapefruit panda. Photo courtesy of interviewee.


According to data provided by Taobao to Chinanews.com, the search volume of "panda" keywords in the Taobao Tmall toy category in mid-March 2023 increased by more than 3 times compared with February. During the "2th Festival", imitation panda toys are even more sought after. The simulated panda "Hehua" and "Menglan" of a store sold more than one million yuan, and the supply exceeded the demand.

The reporter observed on multiple e-commerce platforms that the current price of simulated giant panda dolls is uneven, ranging from tens of yuan to thousands of yuan. Compared with the traditional panda-shaped plush toys, the price is only tens of yuan, and the price of imitation giant panda dolls is often thousands, and the sales have been good.

Why are imitation panda dolls so expensive?

The reporter noticed that in the introduction of such stores, it is often highlighted that the artificial panda dolls are purely handmade, using selected sheepskin, wool, etc., and the main thing is to have a more realistic touch.

The price of simulated big cat dolls is very different, and some products are hot-selling, using the pre-sale mode. Screenshot


Interestingly, some merchants' imitation giant panda dolls will be priced according to age, for example, a simulated panda doll brand priced at 3 yuan for 1699-month-old pandas and 5 yuan for 1899-month-old pandas. Even so, demand still outstrips supply. Some netizens shouted to the manufacturer: "In the future, I will release an adult model, the kind of three hundred pounds." ”

A number of manufacturers of simulated giant panda dolls told Zhongxin Financial Reporter that pricing is mainly affected by factors such as unique technology, high-end materials, original design, and strict quality control.

A relevant person in charge of a brand told Zhongxin Financial Reporter that it takes 30 processes to make a fake panda doll, which is pure manual work, which involves making accessories, cutting, sewing, assembly and trimming, "it currently takes three days to make a complete panda cub."

Some manufacturers said that the panda's pupils are very delicate, and when you look at it from a side angle, you can see it looking at you with "afterlight"; The hair loss rate, the length of the fluff and the feel of the touch all need to be carefully calculated; The inside of the body feels liquid, safe and feels more realistic and healing.

The "feelings" behind the simulated giant panda doll

Some insiders frankly said that the reason why the simulation panda doll is hot, in addition to excellent quality and good feeling, is inseparable from the consumer's panda "feelings".

Photo courtesy of interviewee.

Some analysts pointed out that consumers will tend to consume emotional value in the choice of goods, and the image of giant pandas, as China's "national treasure", has a special emotional bond with Chinese consumers. At the same time, the cute image of giant pandas has also promoted the popularity of products with cute elements.

Liu Tao, founder of an artificial panda doll brand, told Zhongxin Financial Reporter about the original intention of entrepreneurship: "I want to send a foreign friend a panda doll that can truly represent Chengdu and can't find a suitable one, either the quality is not good or the appearance is not like a panda, and it is this reason that promotes my entrepreneurship." ”

Will you pay for the "feelings" of giant pandas? (End)

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