【Commentary】Chengdu footwear industry has a long history and deep heritage. In 2005, the China Light Industry Federation and the China Leather Industry Association jointly awarded Chengdu the title of "China's Women's Shoe Capital". According to the statistics of the Sichuan Footwear Association, Chengdu currently gathers more than 1700,<> production footwear enterprises and supporting enterprises, and is an important wholesale distribution center for footwear brands in western China.

【Commentary】In Huidu Fashion Industrial Park (hereinafter referred to as the Industrial Park) in Shuangliu District, Chengdu, more than 150 enterprises engaged in footwear design, research and development, trade, manufacturing and other businesses gather here. Many shoe companies in the park are carrying out production and research and development work in an orderly manner. Tan Qijian, head of the Chengdu operation center of a shoe company in Sichuan, said that the Chengdu footwear industry is gradually "picking up", the company has signed a <>.<> million pairs of women's shoes production order with a Russian distributor, the overall order volume is still increasing, this year there will be a number of overseas customers to Chengdu to select models, negotiate agents.

【During the same period】Tan Qijian, head of the operation center of a shoe company in Chengdu, Sichuan

We have now prepared some spare production lines, the market has recovered, we have prepared sufficient production resources, human resources, development resources here. We plan to integrate all these overseas large customers this year (2023), our production and research and development to the end of their "one-stop" in place, regardless of these customers at home and abroad, we all integrate with this industrial chain, this platform, this market, take our own brand route, and develop their own footwear industry better and better.

【Commentary】He Lixia, assistant general manager of the industrial park, introduced that with the recovery of the market, in order to enhance the competitiveness of shoe companies, the industrial park has also created a comprehensive service platform for enterprises, while carrying out talent training, design and development, raw material supply and other services, while helping shoe companies collect policy information, docking cooperation platforms, helping shoe companies form a gathering effect, so that shoe companies can better "huddle warm", accelerate the pace of overseas market expansion, and let more shoes be sold overseas.

【During the same period】He Lixia, assistant general manager of Huidu Fashion Industrial Park

Our Chengdu women's shoes used to be mainly foreign trade at the beginning, and we have been doing domestic sales in the past two years. Cross-border e-commerce is also a very good channel, and enterprises are gradually developing into these multiple channels. We're more about bringing businesses together as a platform. Because we have resources on hand, enterprises have needs to play more of a bridge role.

In addition, with the development of cross-border e-commerce, more shoe companies are currently using cross-border e-commerce platforms to expand overseas markets.

【During the same period】Xie Weixin, director of Chengdu Cross-border E-commerce Association and president of Sichuan Maiduoduo Information Technology Co., Ltd

Cross-border e-commerce shortens the distance between shoe factories and consumers, and also reduces the trade links of traditional foreign trade. Cross-border e-commerce gives shoe factories a good opportunity to create their own brands to obtain brand premiums, not just to do foreign trade OEM to earn processing fees. These consumers overseas are also embracing these emerging brands. Chengdu women's shoes in the handmade fashion shoes production is very advantageous, the craftsmanship here, especially in the "heels" is a very big achievement, it can help you, so that an emerging brand of sellers can grow up rapidly.

【Commentary】In the view of Feng Yonggang, president of Sichuan Footwear Association, the foundation of Chengdu footwear industry still needs to study its own brands, strengthen product front-end research and development, and increase brand added value.

【During the same period】Feng Yonggang, president of Sichuan Footwear Association

Making a brand requires a large investment, because the investment cycle of making a brand is also relatively long, and Chengdu is indeed relatively poor in this aspect. After opening up, if we want to grasp the international market, or in the product, one is to strengthen the research and development of the front-end of the product, and the other is to maintain our existing "short, flat and fast" advantages in the production cycle, which may be relatively tenable to the competitiveness of the entire international market or the domestic market.

Reporting by Yang Yuyi in Chengdu, Sichuan

Responsible Editor: [Song Fangcan]