Yiwu, March 3 (Reporter Dong Yixin) "My factory can produce about 20,20 'camping' products a day, including tents, tables and chairs, but the supply still exceeds the demand. On the 6th, Zhu Yuelai, a outdoor products operator in Yiwu, Zhejiang, told reporters that the orders he received at home and abroad have been scheduled to the end of June, an obvious increase over the past few years.
The weather gradually warmed up, people went out of their homes to enjoy the flowers and scenery, and the popularity of camping climbed again.
Zhu Yuelai has been deeply engaged in the camping industry for nearly 20 years, and he has captured the new changes in market demand. "Today, the camping market has evolved from afternoon tea camping to beach camping by the sea, wilderness camping on the top of the mountain, and even more extreme camping." Zhu Yue said that in response to different needs and gradually diversified markets, he and the design team are "catching up" at the rate of updating nearly 20 new products every year.
Recently, Zhu Yuelai sent out a batch of tents independently designed and applied for appearance patents, and the order destination was Southeast Asia. In addition, he also provides stable supply to more than 200 camping bases in China, and related products are constantly innovating according to local conditions.
Zhao Suzhen (first from right) checks the order information with the customer. Photo by Dong Yixin
"Some of the 'camping' goods we purchase are shipped from Yiwu." Zhang Tianyi, head of the BOOM CAMPING camping base in Wuxi, Jiangsu Province, told reporters that the camping base he runs mainly includes making tea around the hearth, barbecue parties and tent hotels. In order to drive popularity, the camp has also invited a number of short video bloggers with millions of fans to "check in". Now, the second phase of development is also on the agenda, and the procurement demand will be further expanded.
Yiwu Market has more than 200 shops dealing in outdoor products. At present, there are more than 1,<> permanent foreigners living in the local area, and many foreign buyers will come to the market every day to buy.
Two days ago, Zhao Suzhen, who operates outdoor products in Yiwu International Trade City, received a buyer from Russia. "This order totals 5,30 yuan, including nearly <> sets of outdoor tables and chairs and more than <> tents." She said that according to his understanding, the merchant planned to purchase different types of "camping" products from multiple shops and send them to Moscow.
When the reporter visited the Yiwu market, he learned that in 2021 and 2022, most foreign buyers ordered online. In order to facilitate transportation, most buyers will choose to purchase a single item in a full container at a time. Under such a trade model, it is difficult for products sent overseas to cover more consumer groups. After foreign buyers "return to the Yiwu market", they will often ship multiple small orders "LCL" to meet the needs of more consumers, and sales have increased significantly.
He Guanqiu, president of the Yiwu Chamber of Commerce in Mexico, said in an interview with Chinanews.com that according to his observations, since 2017, the sales volume of Yiwu outdoor products in Mexico and Italy has increased, and his procurement scope has also been concentrated from department stores to "camping" products. Recently, he just returned to Yiwu from Mexico to dock the factory, planning to jointly develop a new "camping system" product.
Camping products. Photo by Zhu Yuelai
"In 2022, I jointly designed a 'matryoshka doll' outdoor water cup with a factory in Taizhou, Zhejiang Province. Soon, this product, which can meet multiple consumer needs at once, became popular in the Mexican market, and the number of orders is still growing. He Guanqiu said that in the next step, he plans to purchase some camping peripheral products such as beach bags and portable chairs to sell more fresh and fun camping products overseas.
According to data from Yiwu Customs under Hangzhou Customs, in the first two months of this year, the total import and export value of Yiwu City was 791.9 billion yuan, a year-on-year increase of 7.4%; Among them, exports were 729.0 billion yuan, a year-on-year increase of 6.7%; Imports were 62.9 billion yuan, a year-on-year increase of 16.1%. (End)