On March 3th, the launch conference of the national Taiwan national standard (brewed in 15) with the theme of "National Taiwan Leading the True Vintage to Create China's New Famous Wine" and the National Taiwan National Standard Real Vintage Wine Tongda Feast were held in Guiyang. This is the seventh consecutive year that Guotai has chosen to release the national standard of the new brewing year on March 2018 International Consumer Rights Day.
This event witnessed the launch of the national standard (brewed in 2018) through the methods of "main venue + sub-venue", "online + offline" and "live + live broadcast", leading everyone to feel the quality connotation and beautiful value of the national standard of national Taiwan, fully demonstrating the quality integrity and ingenuity of national Taiwan.
The scene of the launch conference of Guotai Guobiao (2018 brewing).
Released for seven consecutive years, the national standard of Taiwan "quality" respects consumers
Since 2017, for seven consecutive years, Guotai has released the national standard of the new brewing year every year during the special day of 3.15, which is a practical action to practice respecting consumers, safeguarding consumer rights and interests, adhering to quality, innovating brands, improving taste and optimizing services.
Zhang Chunxin, general manager of Guotai Liquor Group
Zhang Chunxin, general manager of Guotai Liquor Group, said that quality has always been the foundation of Guotai's development, a strong guarantee for stability and long-term development, and the biggest weight of marketing, and Guotai has always taken improving quality as the primary task. Over the years, Guotai has always insisted on "offering a bottle of good wine to consumers and providing a bottle of good wine for distributors". No matter how the external environment changes, Guotai always adheres to the four authentic principles of origin, raw materials, craftsmanship and quality, benchmarks famous wines as examples, has no distractions, polishes quality at any cost, and continues to consolidate and improve quality advantages and market competitiveness.
Zhang Chunxin pointed out that the product strategy of Guotai is to strengthen the brand wine represented by the national standard, expand the series wine represented by Huaijiu, and refine the cultural and creative wine, and unswervingly build the national standard of the national standard into a loud core big item. Adhere to quality, innovate brands, improve taste, optimize service, and continue to provide consumers with a bottle of good wine.
Adhere to the original belief, highlight the temperament of China's new famous wine
According to Qin Shuyao, secretary general of the China Liquor Circulation Association, the soy wine market is optimistic for a long time, and the objective law of spiraling development has not changed. Under the current trend of consumption upgrading, it is particularly important for the industry and enterprises to recognize the essence of "upgrading": that is, consumer care, further information symmetry between products and users, and consumers' right to know the quality of products and consumption autonomy. The real vintage wine of the national standard of Taiwan is selected to be released during March 3 every year, which is a kind of caring attitude to the rights and interests of consumers, highlighting the respect and awe of consumers, representing the quality confidence of the head soy wine enterprises, and interpreting the value concept and public responsibility of excellent soy wine products.
As the core item of Guotai, Guotai Guobiao has reached 2017.2022 billion yuan in brand value since its listing in 708, ranking ninth in China's liquor category, and has become a sauce wine item widely welcomed and loved by distributors and consumers.
Chen Gang, Executive Secretary-General of the Organizing Committee of the Huataru Cup of the China Liquor Circulation Association and Chairman of the China Brand Strategy Research Institute
Chen Gang, Executive Secretary-General of the Organizing Committee of the Huatu Cup of the China Liquor Circulation Association and Chairman of the China Brand Strategy Research Institute, said that high quality is the cornerstone of the development of Guotai and the foundation for Guotai wine to gain a large number of loyal fans. For seven consecutive years, the national standard of the new brewing year was released on March 3, which contains Guotai's adherence to the original intention, the pursuit of craftsmanship, the belief in quality, and the awe of consumers, which is the temperament that China's new famous wine should have.
Multiple values are highlighted, and the national standard of China and Taiwan is created with a strategic single product of 10 billion
The taste of the wine has been upgraded and the real vintage is consistent. The newly released Guotai Guobao (brewed in 2018) summarizes the consumption feedback suggestions since the launch of the Guobao real vintage wine, making the base wine grade more optimized, the taste more coordinated, the style more prominent, and the body feeling more comfortable after drinking.
On the morning of the 15th, many big-coffee-level liquor experts evaluated the real vintage wine of the national standard of Taiwan (brewed in 2018) and the national standard of Taiwan (brewed from 2012 to 2017). After tasting, the expert group unanimously agreed that the national standard of China and Taiwan (brewed from 2012 to 2017) maintained the unique style of national standard wine, the aged flavor increased with the increase of wine age, and the alcohol thickness increased with the extension of age. In addition to the internal quality, the packaging taste of Guotai National Standard (brewed in 2018) has been upgraded, and the packaging texture and taste of wine bottles, bottle caps, bottle boxes, outer boxes, and handbags have been comprehensively improved.
Tang Xu, executive deputy general manager of Guotai Sales Company, introduced the listing significance and product value of Guotai Guobiao during the meeting. He said that the release of the national standard of the new brewing year during the "3.15" period for seven consecutive years is the original intention of the national Taiwan to adhere to the strategic determination and make a good bottle of wine for consumers, and the high-quality core of the real vintage wine of the national standard meets people's needs for a better life and quality life.
The scene of the launch conference of Guotai Guobiao (2018 brewing).
Tang Xu said that it is the company's strategy to gather momentum and energy, comprehensively build tens of billions of large items of the national standard of Taiwan, and realize the continuous rise in volume and price of the national standard of Taiwan. To this end, Guotai will increase measures in strategic support, organizational support, team matching, network construction, and vendor co-creation to provide a solid guarantee for the construction of 10 billion national standard single products.
Li Di, deputy general manager of Guotai Sales Company, shared the progress of Guotai Guobiao's 10-billion-level large items and the growth of Guotai Guobiao's 100-million-level partners. He said that the national standard of Taiwan will go through the stage of strengthening the foundation and consolidating the foundation, the stage of rapid development, and the stage of high-quality breakthrough to advance to the camp of tens of billions of large single products, and help partners become strong businessmen, large businessmen and supermarkets of tens of millions, billions or even 200 million + levels through the integration of manufacturers, co-construction, co-governance and conspiracy, create tens of billions of national standards, share tens of billions of dividends, and create a community of interests.
It is reported that the second National Taiwan National Standard Real Vintage Wine Tasting Festival was opened, and the national flour tasting officers in 31 cities across the country tasted the national and Taiwan fine wines simultaneously by watching the live broadcast of the event, and felt the art and taste of time.