The seemingly free learning machine is actually bundled with learning cards worth more than 2,000 yuan, but when consumers want to return the products, they find that the temporary booth is empty.
Recently, many consumers have reported that they have encountered the routine of "purchasing learning machines for zero yuan".
A reporter from Beijing Business Daily found that these so-called "zero-yuan purchases" of learning machines not only rely on low-priced routine consumers, but also are suspected of using well-known companies "Little Genius" for commercial promotion and inducing consumers.
Free learning machine to 30 yuan activation card
Although a "spoof" in the downtown area allowed Wang Peng to successfully get back the 2,799 yuan he was cheated of, recalling this experience and learning about similar "scams" across the country from social media during the period, Wang Peng still has lingering fears.
On February 26, Wang Peng, who lives in Jiangyin City, Jiangsu Province, took his daughter to the market as usual.
"Free dolls, free dolls!" The daughter was attracted by a burst of yelling to a booth where a blue display board was erected with the words "AI intelligent robot" on it.
Within 15 minutes, the booth sent several gifts to the little girl, including dolls and singing robots, and repeatedly emphasized that "all are free".
When her daughter was "stunned" by the gift, a staff member of the company who claimed to be "Little Genius" began to push Wang Peng the ultimate gift of the day-the No. 1 Scholar Little Genius Learning Machine, which was also "free".
Liu Li (pseudonym), who lives in Dongguan, Guangdong, also had a similar experience.
According to her recollection, the main reason why she was attracted was that the staff emphasized many times during the publicity process that they were selling the products of the "Little Genius" company, and under the "guidance" of the staff, they searched for the same product on JD.com. In the Jingdong Xinyou digital franchise store, the price of the same product is 4899 yuan, and the customer service personnel claim to be a brand of "little genius".
When Wang Peng and Liu Li showed the state of "don't want nothing" to the free learning machine, the staff threw out the words "only need to pay 30 yuan card fee to activate the network, and the learning machine will be given to you for free".
"At that time, I thought, even if it's a calculator, 30 yuan doesn't matter."
From 30 yuan to 200 yuan a year to buy lessons
Seeing that the parents agreed to spend 30 yuan to activate the learning machine, the salesperson changed the subject and said, "30 yuan is not necessary. Today is mainly for publicity, and the learning machine is given to everyone for free. If everyone uses it well, please help. publicity".
When the parents were stunned by the second "welfare", the staff revealed the real purpose of the day-"But if you want to use this learning machine, the courses in it need to be paid, and you only need to activate the learning card for 2799 yuan. Course copyright, you can use the learning card to study on the machine for 10 years, which covers all subjects in primary and secondary schools, with an average of 200 yuan per year, and a lollipop a day is not enough.”
According to Wang Peng's recollection, in addition to repeatedly emphasizing that the money is for the copyright of the course, the staff repeatedly emphasized that "Parents, don't they want to give up the money for a lollipop for their children?" Is there a lollipop?” and other words, these words were also mentioned in related complaints such as Weibo.
In the end, Wang Peng took home a learning machine named "Zhuangyuan Boy" in the name of purchasing copyright fees for learning materials at 2,799 yuan.
English class with "three noes" equipment
After returning home, Wang Peng's wife Li Ping (pseudonym) turned on the learning machine after listening to her husband tell her about the purchase experience, and noticed something was wrong.
"The appearance of this learning machine is similar to that of an ordinary learning machine. The English class is a video when you click it in, and the teacher has a strong accent." In terms of hardware, the learning machine shows a standard "three noes" from the packaging to the after-sales card. According to the appearance of the product, I called the 400 customer service number above. I didn’t know about the customer service function and maintenance. I only repeatedly emphasized the “little genius”; the 400 calls on Baidu are all related to litigation information.
Wang Peng and Li Ping immediately took the learning machine back to the booth for return and refund, and got a full refund after making a fuss that was almost "spoiler".
There are not a few consumers who have encountered the same sales promotion incident as Wang Peng.
According to the black cat complaint platform, many consumers have reported that they have encountered similar "learning machine zero yuan purchase" scams, involving brands including "less number one scholar" and "number one scholar".
But there are only a few consumers like Wang Peng who can successfully return the full amount.
The road to return and refund for most buyers is very difficult.
The abused "little genius"
Parents who encountered learning machines "purchased at zero yuan" found many things wrong when they calmed down and reviewed the whole thing: Why is the product of a company called "Little Genius" printed with "Number One Scholar" on the learning machine?
What is the relationship between "Zhongshan Xiaotiancai Technology Co., Ltd." on the payment receipt and Guangdong Xiaotiancai Technology Co., Ltd., which is famous for its children's smart watches?
Why do they still succeed when there are constant pop-ups and complaints from various places?
When Liu Li bought a learning machine, she was told many times that the product was available on JD.com.
When a reporter from Beijing Business Daily searched for the keyword "Zhuangyuan Boy" on JD.com, he found that only one store named "Xinyou Digital Franchise Store" was selling this learning machine, and there was only one product review for this product.
In addition to "Zhuangyuan Boys", "Xinyou Digital Store" also sells learning machines and other products named "Shao Zhuangyuan", "Xianke" and "Wenquancai".
This online store is operated by Shenzhen Xinyou Network Co., Ltd., and the legal person of the company is Xu Tao. Xu Tao also serves as the legal person of Shenzhen Wenquancai Technology Co., Ltd. at the same time.
When a reporter from Beijing Business Daily inquired whether the "No. After the little genius of the watch, the customer service of the store admitted that "it is not a little genius product selling phones and watches, but a 'Zhuhai little genius' product".
According to the "Zhuhai Little Genius" provided by customer service and the "Zhuangyuan Boy" LOGO survey on the learning machines purchased by consumers, it is found that the trademark belongs to Zhongshan Shangzhuangyuan Electronic Technology Co., Ltd., which was established in 2018. Except for "Zhuangyuan Boy", the The company also applied for the registration of several trademarks such as "No. 1 Scholar", "Youth No. 1 Scholar" and "Shang No. 1 Scholar". The legal person of the company is Yu Rongzhou.
Tianyan check shows that Yu Rongzhou used to be the legal person of Zhongshan Xiaotiancai Technology Co., Ltd. (hereinafter referred to as "Zhongshan Xiaotiancai").
This company is exactly the company shown on the receipt when consumer Wang Peng purchased the learning machine.
Yu Rongzhou also served as the legal person of Zhuhai Xiaotiancai Electronic Technology Co., Ltd. (hereinafter referred to as "Zhuhai Xiaotiancai") and Guangzhou Xiaotiancai Electronic Technology Co., Ltd. (hereinafter referred to as "Guangzhou Xiaotiancai").
Among them, "Zhuhai Little Genius" has been complained by consumers many times for inducing consumption to purchase the "Small Champion" learning machine, and it is different from the products sold on JD.com's "Xinyou Digital Specialty Store" which is used as a reference for online sales. The "Zhuhai Little Genius" has the same name.
According to industry and commerce information, Wei Yubu is the legal person of Zhongshan Xiaotiancai and Zhuhai Xiaotiancai, and Mai Yanmin is the legal person of Guangzhou Xiaotiancai. The company shareholders of Guangzhou Xiaotiancai include Mai Yanmin and Yu Rongming, each holding 50 %.
In addition, Mai Yanmin also serves as the supervisor of Zhongshan Little Talents.
All of the aforementioned small genius companies were established within the last three years.
In order to learn more about "Zhongshan Xiaotiantian" and other companies, reporters from Beijing Business Daily contacted the above-mentioned companies through multiple channels. Only the staff of "Zhuhai Xiaotiantian" replied to the reporter that their company has nothing to do with Xiaotiantian, which produces telephone watches.
At the same time, the staff member also confirmed that products such as the "Small Champion" and "No. 1 Scholar" learning machines were produced by them.
Guangdong Xiaotian has sued
According to incomplete statistics, from January 2023 to the present alone, consumers have submitted as many as 20 complaints related to the "little genius learning machine" on the black cat complaint platform.
In this regard, the official Weibo of "Guangdong Xiaotiancai" stated in response to multiple complaints that Zhongshan Xiaotiancai Technology Co., Ltd. and Guangdong Xiaotiancai Technology Co., Ltd. are not the same company, and consumers are advised to contact relevant platforms to defend their rights.
In fact, the full name of the “Little Genius” company known to the public is Guangdong Xiaotiancai Technology Co., Ltd. (“Guangdong Xiaotiancai”), which was established in 2010.
The company's products include Xiaotiancai phone watches, Xiaotiancai earphones, etc.
According to industry and commerce information, the company is wholly owned by Dongguan Better Life Education Technology Co., Ltd., and has no shareholding relationship with the above-mentioned other small talent companies.
In addition to suing "Zhuhai Little Genius", "Guangdong Little Talent" has also been fighting rights protection lawsuits in recent years.
Tianyancha information shows that as of March 8, there have been 503 cases in which "Guangdong Xiaotiancai" served as the plaintiff. of the cases occurred in 2022.
"The "Consumer Rights Protection Law" clearly stipulates that consumers have the right to know, the right to choose, and the right to fair trade. At the same time, it is stipulated that operators provide consumers with information about the quality, performance, use, and expiration date of goods or services. It should be true and comprehensive, and false or misleading publicity should not be made." Sun Zhifeng, a partner of Beijing Zhuowei Law Firm, said bluntly that operators should clearly inform consumers of the details of the fees and charging standards for in-machine courses when selling products. And related risks, if deliberately concealing the aforementioned facts and inducing consumers to purchase services with "zero yuan purchases", it is suspected of constituting fraud, and consumers have the right to demand compensation of three times the service fee.
Beijing Commercial Daily Boiling Point Investigation Team
·Consumption Tips·
Free learning machine is a trap
"Get the learning machine for free, absolutely not a penny!" On April 1, 2022, the Xiwu Banner Market Supervision Administration received complaints from the masses transferred to the "12345" hotline, and the masses reported that there were criminals in the name of free gifts , using methods such as telephone invitations, "borrowing" store activities, fake identities, and deceiving payments to trick them into buying tablet learning machines at high prices.
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