Chinanews.com, Tongliao, March 13th, title: "New farmers" start "new farm work" Inner Mongolia's agricultural and livestock products "cloud" debut
Chinanews reporter Zhang Linhu
With a smartphone, a supplementary light, a stand, and high-quality agricultural products, the emerging business format of "e-commerce + live broadcast + special agricultural products" has become popular in the vast rural and pastoral areas of Kulun Banner, Tongliao City, Inner Mongolia Autonomous Region.
The picture shows the Terigen couple selling dairy products live.
Photo by Li Mingyue
In recent years, many farmers and herdsmen in Kulun Banner have transformed themselves into "new farmers", turning mobile phones into "new farm tools" and live streaming of goods into "new farm work". By using the flow effect to build a new channel for agricultural product output, they have stepped out A new way to increase income and get rich.
Kulun Banner is located in the east of Inner Mongolia and southwest of Tongliao.
Walking into Manghan Sumu (Sumu is equivalent to a township) Changhai Gacha (Gacha is equivalent to a village) Terrigen's house, the house is clean and tidy, and the milk is fragrant. Terrigen and his lover are selling dairy products live. He enthusiastically introduced the product to the audience behind the screen, and the audience in the live broadcast room left messages one after another, asking about the price, taste, and transportation method. It was so lively.
The picture shows Hasentul Gul selling cattle live.
Photo by Li Mingyue
The dairy products of Terrigen's family use local milk sources and are purely handmade. They were mainly retailed or wholesaled locally at the earliest.
In 2020, he began to think about live broadcasting and bringing goods. After three years, the e-commerce platform has nearly 50,000 fans, and dairy products have been sold to all parts of the country, and sales and sales have greatly increased.
"In the off-season now, more than 50 pieces of milk tofu and 60 sheets of milk skin can be sold a day. In peak seasons, such as during the Chinese New Year, it can sell four to five hundred yuan of milk tofu and milk skins a day. The annual sales are around 300,000. Right," Terrigen said.
In Terigen's view, "e-commerce + live broadcast" allows agricultural and livestock products deep in the grassland to go to the "cloud" and fly to all parts of the country, shortening the distance between farmers and herdsmen and the market.
"Next, I want to do a good job of this live broadcast and expand the number of fans. It will not only promote the popularity of my hometown Kulun, but also increase our income, killing two birds with one stone," Teringen said.
At the Ward Breeding Farm in Kulun Township, Kulun Banner, the person in charge, Hasentul Gul, also turned into an anchor, selling cattle live on the farm.
Hasentulgul has been raising cattle for 6 years, mainly selling breeding cattle.
"In the past, they were sold in the bull market or through relationships and years of reputation, and the sales volume was not ideal." Hasentul Gul said.
By chance, Hasentul Gul came into contact with live streaming.
What he didn't expect was that since the live broadcast brought the goods, the sales of cattle had doubled several times.
"I only started live broadcasting in February this year. On the first day of live broadcasting, I sold two cows for nearly 70,000 yuan."
"I used to watch live broadcasts to bring goods, all of which were small items. I didn't expect that cattle could also be sold in the live broadcast room." Through the live broadcast room, fans can directly see the growth of Hasentuligul's cattle, and after the transaction, no matter He transports them for free and guarantees after-sales service for the long and short distances, which makes the sales of his cattle more and more popular.
Hasentul Gul told reporters that up to now, he has broadcast live four times, and has sold more than 30 cows, with a transaction volume of nearly one million.
"In the same period, I sold 2 cows offline, and the difference between online and offline was 15 times." Hasentulgul said.
The picture shows Hasentul Gul selling cattle live.
Photo by Li Mingyue
"Now I have customers in Hulunbeier, Chifeng, Xilin Gol, and outside the district. Next, I will learn live broadcasting skills and strive to continue to increase sales." Now, Hasentul Gul is full of confidence in live broadcasting. It seems that the live broadcast of selling cattle is more of a test of credibility.
"Online sales need to be more honest, sell cattle to ensure their weight and health, so that they can last for a long time."
The picture shows Hasentul Gul showing the growth of cattle through live broadcast.
Photo by Li Mingyue
In recent years, Kulun Banner has seized the new opportunities of e-commerce live broadcasting, encouraged farmers and herdsmen to use e-commerce platforms, and continuously expanded the sales channels of high-quality agricultural and livestock products, injecting new vitality into the transformation of traditional agriculture and injecting new momentum into the promotion of rural revitalization.
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