Reporter Gong Mengze

  The "price cut wave" in the auto market triggered by the large-scale subsidy and price cuts of Dongfeng auto companies has intensified in recent days.

A few days ago, FAW-Volkswagen officially released price reduction information, and FAW-Volkswagen ID launched a limited-time discount policy of up to 40,000 yuan; at the same time, a reporter from "Securities Daily" learned from SAIC-Volkswagen that before March 31 this year, The same limited time straight down 40,000 yuan.

  On March 10, Changan Automobile and SAIC MG announced to join the ranks of price cuts.

For Changan Automobile, customers who purchase the Deep Blue SL03 can enjoy a comprehensive subsidy of up to 42,000 yuan.

SAIC MG launched a subsidy of 15,000 yuan for two models of MG6 and MG ONE; on March 11, Chery Group announced with its four major brands Chery, Xingtu, Jietu and Chery New Energy that users who purchase any model can enjoy the subsidy discount.

  Regarding the reason for many car companies to follow up on price cuts, some voices in the industry believe that it is the consideration of inventory clearance before the implementation of the National VI B standard.

According to Cui Dongshu, secretary-general of the Passenger Travel Association, with the gradual implementation date of the National VI B standard, auto companies are accelerating the clearance of old models, and prices will continue to remain loose.

  The so-called "National Six" standard, the full name is "National Sixth Stage Motor Vehicle Pollutant Emission Standard", which is a national standard formulated to prevent and control motor vehicle pollution emissions and improve ambient air quality.

Because of its complexity and standard threshold greater than the "Euro VI" standard, it is also called "the world's most stringent emission standard" in the industry.

  According to the regulations issued by the Ministry of Environmental Protection, the implementation of the National VI Standards is divided into two phases, A and B. In the first phase, starting from July 1, 2020, cars that are lower than the National VI A Standards cannot be sold, registered, or licensed.

In the second stage, starting from July 1, 2023, cars that are lower than the National VI B standard cannot be sold, registered, or licensed.

  Yan Jinghui, a member of the expert committee of the China Automobile Dealers Association, pointed out that the current mainstream car manufacturers have already possessed the production technology of China VI B, and the switching of China VI emission standards is mainly reflected in the sales side.

  A reporter from "Securities Daily" recently visited a number of 4S stores in Beijing and found that not only the models that meet the National VIA emission standards have been reduced in price, but some models that meet the National VI B emission standards have also been reduced in price, with a maximum discount of 60,000 yuan.

  "Most of the models in our store have already been upgraded to National VI B. However, there are also unsold inventory cars among the National VI B models, and naturally they have joined the price reduction team. It's just that the drop will not be as big as the National VI A models. A salesperson of a joint venture car company in Beijing said that once the new standard is implemented, old models that do not meet the standard can only be shipped to countries and regions with lower emission standards for sale, or they will be disposed of at a low price to leasing companies, etc. .

For car companies and dealers, it is the best solution to sell old models to C-end consumers as soon as possible.

  In fact, the auto market will usher in a round of price cuts during the reform and switching of national emission standards.

Lin Shi, secretary-general of the China-Europe Association for Intelligent Connected Vehicles, predicts that before July this year, the price war between car companies and dealers will intensify, which will further aggravate the wait-and-see mood of potential consumers.

  CITIC Securities believes that starting from July 1, the National VI B standard will be fully implemented, and some old models on the market do not meet the National VI B emission standard, and their destocking behavior may have an impact on industry production, sales and prices.

But at the same time, CITIC Securities predicts that the time dimension of the impact of this national standard switch will not be too long, and the degree of impact will be significantly smaller than the switch from "National V" to "National VIA" in 2019.