Chinanews.com, Chongqing, March 12th, title: Diversified formats bring fire to Chongqing's park tour "Walk in Spring" to urge citizens to "tide" life
Author Huang Weizheng
Accompanied by the warm breeze in March, many parks in Chongqing welcome citizens and tourists to enjoy the spring.
All kinds of new businesses are gradually emerging in the park, giving birth to a new upsurge in consumption by Chongqing citizens.
In Binjiang Park, Jinhai Bay, Chongqing, more than a dozen market stalls are neatly arranged, and handicrafts such as handicrafts such as cards, velvet flowers, and woven vests attract a large number of tourists to stop and choose. .
Here, gentlemen who love old cars bring their cars to the scene to reminisce about the classics; young people who love swing dancing sway to the music; Microphone, enthusiastically sharing my favorite poems, the wonderful time instantly became lively.
The picture shows the citizens sitting around the stove to make tea and enjoy the view of the Jialing River.
Photo by Huang Weizheng
"We actively cooperated with park merchants to create the annual IP-themed event 'Four Seasons Friendly Life Festival' in Jinhaiwan Riverside Park, so that everyone can experience the beautiful life in the park throughout the year." Li Congyu, the relevant person in charge of Yugao Company, a subsidiary of Liangjiang Industry Group, introduced , At present, the series of activities of "Walking Spring" are in full swing, and citizens and tourists experience a variety of activities here, full of "warmth".
While people enjoy a good life, it also drives consumption in the park, giving birth to new consumption formats.
Take "making tea around the stove" as an example. At present, this business format has become a hot topic on many social platforms.
"Cooking the years lightly, brewing tea slowly", with poetic words and beautiful pictures of the stove and teapot, you can feel the poetic life in it through the screen.
"With the popularity of 'making tea around the stove', on weekends, the shop assistants are busy delivering charcoal from the stove." Zhang Xiaojia, owner of Four Seasons Cafe and Small Library, said that we have innovatively launched "making tea around the stove" This new consumption scene not only meets the leisure and social needs of consumers, but also provides a unique cultural aesthetic, which citizens and friends like very much.
Different from traditional tea tasting, consumers who cook tea around the stove are more eager for unique life experience.
"In the afternoon, three or five friends sat around the table, set up a charcoal stove, set up a teapot, and roasted some sweet potatoes, peanuts, corn, etc. by the way with the help of the charcoal fire for making tea. , Drinking tea, talking and laughing, enjoying the scenery of Jialing River, blowing the river breeze, half a day passed by without knowing it..." Mr. Zhou, a citizen, said that it is hard not to be fascinated by such a quiet and leisurely experience.
"This group of people drinking tea around the stove in spring, or those who used to run and play Frisbee on the grass in midsummer, or picnic and camp in autumn full of ginkgo, or watch talk shows in a small theater and laugh wantonly. Like these 'trend' activities, 'making tea around the stove' has its own social attributes, which constantly deepen mutual emotions." Li Congyu said.
Nowadays, spring is in full swing. Not only are the major parks in Chongqing crowded with people, but there are also multiple business types such as bookstores, teahouses, cafes, and sports clubs, which drive residents' consumption and make the high-quality life in this mountain city more beneficial to the people.
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